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Webinar header - Revenue management strategies (2)

Revenue Management Strategies for Tours & Activities

Starting in the 1980s, revenue management was used in the airlines industry to optimise financial results. Today, it is commonly practiced by airlines and hotels.

In the tours, attractions and activities industry, revenue management is still relatively new and limited to basic yield management, fixed seasonal price discrimination and bundling via packaging. This session looks at more advanced strategies that allow operators to sell smart.

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This webinar was recorded on the 5th of September 2019.

From who?
For who?

For tour & activity operators that are in a position to adopt strategies that encourage revenue growth. 

About this webinar

Revenue management has proven success in both the airline and accommodation industry. As OTAs gain further market-share in the tours and activities sectors, revenue management introduces a way for operators to sell smart and protect their bottom line. 

As with all TrekkSoft webinars, you'll leave this session with practical tips and ideas on how you can adopt revenue management strategies into your business.

What attendees of said of previous webinars:

"Thank you for all the webinars. It was really helpful!" - Thirsty Villager [attended Building Long-Term and Profitable Business Relationships with Travel Partners]

"Super helpful!" - Experience PEI [attended 7 Steps to Attract More Customers and Grow Your Business]

"I just loved this webinar, thank you Marcelo and Nicole!" - Wave Expectations [attended SEO in 2018]

"Thank you very much for your time today ladies, very informative session :)" - AlbBnb [attended 2018 Travel Trends]

"Thank you for the webinar. I found some good pieces of advice!" - AbbyVille [attended Content That Converts]

About the speakers

Amrita Makkar Revenue Management Webinae

Amrita Makkar is the Director of Revenue Management at The Standard Hotels. She has worked in Revenue Management for over 9 years and was part of pre-opening teams for 3 hotels, including the hottest new opening of The Standard, London. Her passion for travel and her expertise in Revenue Management has taken her to exotic places such as the Maldives to implement revenue strategies.



Olan O'Sullivan is TrekkSoft's CEO, building a company and product that makes tours and activities bookable worldwide. He recently wrote an article published in PhocusWire about the importance of revenue management for operators.



Nicole Kow is the Customer Research and Product Marketing Lead at TrekkSoft. Her role includes industry research, content creation and communication materials that enhances the TrekkSoft experience. She loves exploring and cooking so feel free to send over your favourite recipes!


TrekkSoft webinars feature expert speakers at the top of their game, bringing you the marketing, business and industry lessons that help tour and activity companies succeed. 

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