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The Inspiration Effect: attract & engage travelers early in the travel journey

A webinar for tour and activity businesses and other tourism professionals


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This webinar was recorded on Wednesday June 14th.

From who?
For who?

For tour and activity operators, DMOs and other tourism professionals.

About this Webinar

Booking a destination or travel activity is easy.  With unprecedented information and apps at our fingertips, we can get inspired (“Let’s go to Barcelona this weekend”) and book it from anywhere.  It all works perfectly - IF you know where you want to go, what to do, where to stay, and how to get there.

But what if you’re feeling more adventurous and want something new, an off-the-beaten-path destination or activity? Fortunately, there’s a world of options…an overwhelming number of options.  How can travelers find what’s right for them?  How can destinations and tour operators get on a traveler’s wish list?  

In this webinar we’ll put ourselves in the shoes of today’s traveler.  Looking at how technology and trends impact travel decisions, we’ll examine what captures the imagination of travelers.  Most importantly we’ll gain an understanding of the triggers that spark a traveler’s journey: The Inspiration Effect.

What you will learn 

  • Why inspiration is the most critical part of any travel business
  • What the traditional conversion funnel and Darth Vader have in common
  • Evolution of travel inspiration and the impact of new technologies and trends
  • Best practices and specific tactics to leverage inspiration for your business today

About the Speaker

Tedd Evers.png

Tedd Evers is the Founder and CEO of TripTuner®, a patented recommendation engine that finds ideal travel experiences instantly.  Launched in 2011, its equalizer-like design reflects his experience as a DJ with 17 years in online travel at eDreams (now Odigeo), Travelocity and the startup it acquired, Site59.  

Tedd played basketball in Germany after attending Harvard and has kept traveling ever since. He left a tech sales career for an epic around-the-world trip and a life of travel to over 68 countries on six continents. When not on the road, Tedd enjoys time with his family in Washington DC, spinning records, playing basketball, and dreaming of his next trip.

TrekkSoft webinars feature expert speakers at the top of their game, bringing you the marketing, business and industry lessons that help tour and activity companies succeed. Join this session with Tedd Evers from TripTuner and find out how to take your business further in 2017.

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