webinar-recording.png

How to develop a niche marketing strategy for small business owners in the tourism industry

A webinar for tour and activity operators

 

Access the recording
calendar-date.png
Play now!

This webinar was recorded on March 30, 2017

From who?
For who?

A webinar for tour and activity operators

About this webinar

“Marketing is, above everything else, about creating profitable exchanges” - Jim Blythe

Developing a marketing strategy for any business can be challenging. However, tour and activity operators can potentially increase the value of their proposition by developing specialised (niche) products and services. By focusing on a niche market segment rather than promoting and selling to the mass market, tour and activity operators can better stand out. Developing a well researched and solution-based niche marketing strategy which actively engages customers is the gateway to building a loyal audience and increasing conversions.

In this webinar Omo and Eulanda Osagiede will talk about how tour and activity operators can identify and develop niche market segments that could appeal to their customers. We will share examples of niche marketing strategies that have worked well for some tour and activity operators we have engaged with.

You will learn

  • The value of a niche marketing strategy
  • How to identify and build the right niche market for your company
  • Common challenges with selling to niche market segments and examples of how tour and activity operators have addressed these challenges
  • How to build an ideal customer profile for your niche market
  • How to effectively target your niche market segment
  • How to develop engaging content that increases your conversion rates

About the Author

Omo and Eulanda are co-founders of Hey! Dip Your Toes In (HDYTI), a platform which promotes creative digital content with a focus on global travel and food culture. In last calendar year alone, they have worked with over 30 leading global travel, technology, food and hospitality brands including IBM, OgilvyOne (the largest global B2B agency in the UK), P&O Cruises, Urban Adventures and Hard Rock Hotels.

 

TrekkSoft webinars feature expert speakers at the top of their game, bringing you the marketing, business and industry lessons that help tour and activity companies succeed. Join this webinar with Omo and Eulanda Osagiede and  how tour and activity operators can identify and develop niche market segments that could appeal to their customers.

Access the recording