This webinar was recorded on March 30, 2017
A webinar for tour and activity operators
“Marketing is, above everything else, about creating profitable exchanges” - Jim Blythe
Developing a marketing strategy for any business can be challenging. However, tour and activity operators can potentially increase the value of their proposition by developing specialised (niche) products and services. By focusing on a niche market segment rather than promoting and selling to the mass market, tour and activity operators can better stand out. Developing a well researched and solution-based niche marketing strategy which actively engages customers is the gateway to building a loyal audience and increasing conversions.
In this webinar Omo and Eulanda Osagiede will talk about how tour and activity operators can identify and develop niche market segments that could appeal to their customers. We will share examples of niche marketing strategies that have worked well for some tour and activity operators we have engaged with.
You will learn
TrekkSoft webinars feature expert speakers at the top of their game, bringing you the marketing, business and industry lessons that help tour and activity companies succeed. Join this webinar with Omo and Eulanda Osagiede and how tour and activity operators can identify and develop niche market segments that could appeal to their customers.