About this webinar

Today’s travellers are faced with more choices in where they go, where they stay, and what they do. For the tour operators in a decentralized industry, it's even more important to cut through the noise and reach the right traveler in the right way. But with so many competitors and so many experiences, how do you even begin?

Join our webinar and learn how travellers decide where to stay on vacation, and what that means for how to successfully reach your target audience and turn them into loyal advocates.

The key learning points

• Insights from “Where they go. Why they stay. An Inside Look At Traveler Decision-Making,” a study by Sullivan and 20|20 Research
• The importance of identifying your unique value proposition and ideal customer within the de-centralized and crowded tour operator market
• The power of influencer and hotel partnerships to cross-promote and cross-market to shared audiences
• The role of reviews in reaching the right customers
• And much more...