Oct 10, 2018 |

How a partner network can bring destination success

We’ve been writing a lot recently about marketing for Destination Management Organizations (DMOs). You can check out our free eBook ‘The Destination Marketing Handbook’, which is filled with useful tips on how to market your destinations and experiences.

Skift recently published a blog titled '4 Trends Defining Tourism Marketing in 2018.' Dan Peltier wrote, ‘We’ve seen a lot of tried-and-true marketing tactics from destinations this year, but we also saw some newer, smarter strategies on how to use the masses of content and opinions available these days, thanks to social media.’

One trend in the article stood out as an excellent marketing strategy for destinations. It's easily achievable, makes business sense, and surprising that more destinations are not utilizing opportunities to collaborate.

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Published by Nicole Kow | Jan 11, 2016 | | 3 MIN READ

6 websites to bookmark for tour and activity industry news and trends

2016 has begun and a lot has already happened in the global tourism industry. With so much going on, it can be difficult to stay updated with the latest news and trends relevant to tour and activity companies.

Here's our pick of the six best websites for staying up to date with all that goes on in tourism and travel. Get your online bookmarking tool ready!

 

1. Skift

Skift is our go-to source for all travel news. They also produce reports on various travel trends or on specific categories within the travel industry that are incredibly useful if you’d like to get a bird’s eye view on your region or category. 

Skift also released a podcast last year, with 9 episodes so far. They’ve interviewed industry leaders about the future of the travel industry. It offers great insight and I highly recommend that you give it a listen.

  

2. Tnooz

Tnooz reports on the intersection between technology and travel, including the tour and activities sector. Apart from sharing interesting insights from the tech industry and how it translates to travel, they also write about distribution channels and marketing in the travel industry, as well as featuring the latest startups.

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3. Travel Daily News

This site was designed for busy people previewing the headlines of articles published for the week, and they allow readers to quickly scan through all the information and pick out what is most relevant. It covers all aspects of the travel industry, including mergers and acquisitions, travel trend highlights, and even reviews of travel destinations.

For tour and activity specific articles, head over to their tour operators section to get the latest scoop.

 

4. Travel and Tour World

Similar to Travel Daily News, Travel and Tour World brings all related tourism news articles to one site. Articles are categorised by region, which comes in handy if you’d like to know how your own region is doing.

They also have an interview section where they speak to prominent industry leaders and gain expert insight. It’s a great read if you have a bit more time to spare.

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5. Tour and activity groups and pages on social media

If your company is a scuba diving company, for example, get plugged into the different scuba diving groups on Facebook and LinkedIn, or follow famous divers on Twitter. It is a great way to get information quickly, although it would be advised to verify and cross check it against other sources.

These platforms are also ideal to get practical insights by initiating a discussion or by contributing to an existing one.

 

6. TrekkSoft’s blog

We do our best to bring you the most relevant news in the tour and activities segment. Much of our content is vertical-specific, meaning that we take global trends, analyse them, and write about how these trends would most likely affect specific verticals (such as scuba diving, food tours, or adventure and outdoor activities).

We also focus on regions and highlight specific regional developments that could help your company grow. Why not sign up for our newsletter to get our latest posts delivered to your inbox every two weeks? All you have to do is enter your email address on the right below "Receive the latest blog articles by email". 

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You could also use an app like Flip Board or Feedly. These apps seamlessly sync news from your favourite sources straight to your phone or tablet, allowing you to stay updated without having to make much of an effort. And if you often see articles you'd like to read later, Evernote and Pocket can be great bookmarking tools.

 

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Nicole Kow
Published by Nicole Kow
Having graduated from the UK, Nicole travelled around Europe before joining TrekkSoft's marketing team. She is now based in KL and regularly blogs about her travels at Next Train Out.
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