Get published on TrekkSoft's blog

How this works

Since our first blog post back in 2013, TrekkSoft has consistently produced high quality content to a growing audience. Our readers are engaged and keen to learn from industry experts which is why we want to give others the opportunity to share their expertise with our readers.

• Our blog has 30,000+ monthly visits 
• We publish in English, German, Italian and Spanish 
• We have 25,000 social media followers across our platforms 

What we offer

• An engaged audience of tour and activity operators and other tourism professionals
• 3 backlinks to your blog 
• At the top of the article
• In-text 
• Author’s bio
• Post promotion via our social media channels, with tags to your social media profiles
• Post promotion in our newsletters
• A possible follow-up invitation to participate as: 
• Guest speaker on a TrekkSoft webinar
• Guest author on a TrekkSoft ebook

What we ask for in return

• High-quality content with unique values and insights. Why is your take on a topic different and relevant to our readers? 
• Relevant experience and authority in the travel and tourism industry
• Promote your published post on your social media channels (i.e. Facebook, Instagram, LinkedIn, and Twitter) and tag @TrekkSoft.

Our readers, the people we write for

The TrekkSoft blog is written for people working in the tourism industry. We focus primarily on tour and activity businesses and the people who own these companies or work at these companies. These could be small marketing teams, soloprenuers, tour guides, and owners of small to medium-sized travel companies. 

Our readers are interested in the following:

• Digital marketing (e.g. Content marketing, email marketing, SEO, social media marketing)
• Digital advertising on Google, social media or other paid channels
• Operations management for small to medium-sized businesses
• Tour and activity industry trends or insights
• Sustainability in travel and tourism
• Diversity in travel and tourism

You can choose to write content that applies to the tour and activity industry as a whole, or you can focus your content on a specific vertical within the industry.

Publication guidelines

• We prefer long-form in-depth blog posts, between 1000 to 1500 words.
• The post consists of original content that has not been previously published.
• Your post is well-researched and your ideas are explained clearly. 
• You've included actionable steps so that our readers can take action right after reading your post. 
• No republication on 3rd party websites.
• Supporting images or content should respect third-party copyright laws.

Writing guidelines and tips

Tone

We write to help tour and activity business owners grow their businesses. With this in mind, we aim for professional and knowledgeable content delivered in a conversational tone of voice. We also encourage writers to add a sprinkle of personality, adventure and fun. 

Blogs we like include Zapier, Asana and Intercom. 

We will not accept articles that are derogatory, pushy or self-centered. 

Writing style

• Short sentences are better than long sentences.
• Simple words are better than complex ones. We write for a highly diverse, international audience. 
• Avoid industry jargon or phrases. 
• Avoid too many adjectives. Keep your writing clear rather than descriptive.

Headings

We keep our titles lowercase, apart from the first word of the title.

• 10 tips for making videos to promote your tour or activity

• How to create a competitive strategy for tour and activity operators

General writing tips

• Your writing should draw readers in from the very start. Pay attention to how you start.
• Do your research. We want articles based on the latest facts and statistics, not just gut feelings or personal experiences. Please use research that is no older than 5 years old.
• Link and cite all your resources when using statistics, quotes and ideas you referenced. 
• Check your grammar and spelling. We recommend using Grammarly.
• Keep your paragraphs short and concise. Breakup big blocks of texts and use bullet points if needed.

• Make sure that your content is well structured. Use subheadings when needed.
• Ask yourself what the reader gains from this post. What will they learn by the end of the post? Are you giving them enough information to execute your idea by themselves? 
• Would readers want to bookmark the article or share it on social media?

Examples of popular posts

Not sure what to write about? Here are a list of our most popular blog articles of all time.How affiliate marketing can support tour operator recovery

• Travel statistics to know about in 2019 and 2020 
• 10 steps to mastering the art of storytelling for travel companies 
• 9 online marketing challenges (and how to deal with them)
• How to create a business plan for a tour or activity company 
• Viator vs Get Your Guide - Which online travel agent is best for your business?
• How to write a tour description that sells
• Read more: How much commission should you pay for distribution?
• Managing cancellations and refunds for tours and activities
• Distribution tips: Pros and cons of working with OTAs for distribution
• An Introduction to Revenue Management for Experience Providers  
• The basics to building a great tour operator and activity provider website (collab post with guest writer)
  
• Travel Industry SEO: Top 5 Tactics for Tour & Activity Operators (Guest post, part 1) (Part 2 here)
• The Power of Well-Designed (And Well-Placed) Brochures (Guest post)
• How affiliate marketing can support tour operator recovery (Guest post)

How to pitch your idea

Send your pitch to laura.fres(at)trekksoft.com. Please include the following in your email:

• One or more suggested blog topics you would like to write about, plus an outline of the post you’re pitching. Go into as much detail as possible. 
• Highlight why you’re the best person to write this post
• Tell us why you think this is relevant to our audience. What will they learn from this post? 
• Include references to previous articles (if any)
• The URL of your blog and links to your social media channels (if any)

Please give us up to 7 working days to get back to you. 

Next steps

If your idea is accepted, we'll work with you to flesh out your idea and share pointers about how to better present your idea to our readers. 

When you're ready, send over your draft in Google Docs. You may also add images to your post. Websites like Unsplash offer high-quality images for free. Remember to credit the photographer for each image. 

Also include your author bio and links to your website or LinkedIn profiles, as well as a profile picture we can use in your bio. 

Once the post is published, we'll share our promotion schedule with you. Feel free to share your published work on your social media channels too!  

We look forward to hearing from you!