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Marketing in a Post-COVID World with Wildebeest

Join us to get tips and actionable insights around product, pricing, and marketing to help you prepare for business as signs of recovery become visible.

We'll discuss hot topics such as pivoting your product and pricing to appeal to a domestic market, deep dive into your SEO strategy and share tips to market and distribute your virtual tours (if you've decided to try it out). 


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Tuesday May 5th | 3PM CEST

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Tom Buckley

Tom Buckley

Tom is a sales and marketing executive with over 20 years’ experience in the travel sector spanning digital marketing, content, and MarTech. He has led agency sales teams and sold and delivered content marketing strategies and execution to brands including Flight Centre, British Airways, The New York Times and Microsoft.

Jared Alster

Jared Alster

A travel marketing executive with 15+ years’ experience leading digital and brand marketing efforts at tour operators and travel technology companies. Jared previously led North America marketing for Intrepid Travel. He’s also cofounder of Stride Travel, a venture-backed metasearch site for multi-day tours and led marketing for luxury operator Cox & Kings, before co-founding Wildebeest.

What you'll learn:

  • Product and pricing considerations when pivoting to appeal to local audiences in Europe
  • Why this is the best time to get your SEO strategy in order
  • On and Off page SEO
  • Content and page structure 
  • Outreach and link building
  • Examples of European operators with good SEO
  • Strategies for virtual tour marketing and distribution

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If you're a tour or activity company or a tourism board, we have the perfect plan for your business.

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