--- title: Recordings | Tour and Activity Business School | Spring 2019 description: Get all the webinar recordings and materials covered in the Tour and Activity Business School. image: https://www.trekksoft.com/hubfs/Webinars/EN%20-%20Webinar%202019%20-%20Q2/Tour%20and%20activity%20business%20school%20-%20Welcome.png --- [![TrekkSoft Booking Systems](https://www.trekksoft.com/hs-fs/hubfs/trekksoft-logo-1.png?width=330&height=70&name=trekksoft-logo-1.png "TrekkSoft Booking Systems")](https://www.trekksoft.com/?hsLang=en) [Login](https://login.trekksoft.com) [Get a demo](https://www.trekksoft.com/en/lp/demo-request?hsLang=en) [![TrekkSoft Booking Systems](https://www.trekksoft.com/hs-fs/hubfs/trekksoft-logo-1.png?width=330&height=70&name=trekksoft-logo-1.png "TrekkSoft Booking Systems")](http://trekksoft.com) Open Mobile Menu # Tour & Activity Business School ![banner-business-school](https://www.trekksoft.com/hs-fs/hubfs/website/landing-pages/webinars/banner-business-school.png?width=1706&name=banner-business-school.png "banner-business-school") Access exclusive webinars with industry experts, and learn how to optimise your sales strategies and operations to maximise bookings for the high season.  Join the conversation on [Facebook](https://www.facebook.com/groups/tourism.marketing.talk) or in the [TrekkSoft's User Community](https://support.trekksoft.com/hc/en-us/community/posts/360042982772?hsLang=en).  ![travel-tourism-business](https://www.trekksoft.com/hs-fs/hubfs/website/landing-pages/webinars/travel-tourism-business.png?width=271&name=travel-tourism-business.png "travel-tourism-business") - [Introduction: What are your sales goals? ](https://www.trekksoft.com/recordings-tour-and-activity-business-school-spring-2019#1) - [Webinar 1: How to double website bookings and revenue ](https://www.trekksoft.com/recordings-tour-and-activity-business-school-spring-2019#2) - [Webinar 2: How to keep customers coming back for more (PLUS 2 Tip Sheets) ](https://www.trekksoft.com/recordings-tour-and-activity-business-school-spring-2019#3) - [Webinar 3: How to work with OTAs so they work for you](https://www.trekksoft.com/recordings-tour-and-activity-business-school-spring-2019#4) - [Webinar 4: How to rank better on TripAdvisor ](https://www.trekksoft.com/recordings-tour-and-activity-business-school-spring-2019#5) - [Interview article: Making sense of your marketing](https://www.trekksoft.com/recordings-tour-and-activity-business-school-spring-2019#6) - [Webinar 5: Building long-term and profitable business relationships with travel partners](https://www.trekksoft.com/recordings-tour-and-activity-business-school-spring-2019#7) ### Introduction: What are your sales goals?  This course covers a range of sales and marketing topics, from doubling website sales to building a direct sales funnel, to efficiently working with online travel agents to maximise revenues.   To get the most out of this course, **think about your company's current sales goals and strategies**, and write them down. Be detailed with your answers. 1, What is your sales goal for the upcoming season? 2. What is your current plan to achieve this sales goal? 3. What area(s) of your sales and marketing plan needs more clarity? Refer to your answers throughout the course. If a speaker covers a topic you want to know more about, send me your questions before the live session to nicole@trekksoft.com, or add them to the chat box during the live sessions. Participation is key! Prefer writing down your answers? [Download the PDF worksheet to get started.](https://www.trekksoft.com/hubfs/Webinars/EN%20-%20Webinar%202019%20-%20Q2/Worksheet%201_%20What%20are%20your%20sales%20goals_%20(1).pdf)    ### Webinar 1: How to double website bookings and revenue *with "Tourism Tim" Warren from [Travel Business Success](https://travelbusinesssuccess.com/)* [![Download the slides here](https://no-cache.hubspot.com/cta/default/452164/9575533a-aa47-4df5-87a1-a5d5df76dd31.png)](https://cta-redirect.hubspot.com/cta/redirect/452164/9575533a-aa47-4df5-87a1-a5d5df76dd31) - Get a free copy of your ["Tourism Website Success 25 Point Assessment & Checklist" here](http://tinyurl.com/tour-website-checklist). - Listen to [Tim's podcast interview with Stephanie, TrekkSoft's Head of Marketing here](https://www.travelbusinesssuccess.com/online-tourism-booking-systems/).   ### Webinar 2: How to keep customers coming back for more *with Antony Lias, COO at SANDEMANs NEW Europe* [![Download your webinar slides here](https://no-cache.hubspot.com/cta/default/452164/c42d39ef-dbea-4a5d-82de-cd2123faae33.png)](https://cta-redirect.hubspot.com/cta/redirect/452164/c42d39ef-dbea-4a5d-82de-cd2123faae33) [![Tip Sheet 1: Tips to gather guest data](https://no-cache.hubspot.com/cta/default/452164/da033f22-90a3-4e41-8988-e45698925d76.png)](https://cta-redirect.hubspot.com/cta/redirect/452164/da033f22-90a3-4e41-8988-e45698925d76) [![Tip Sheet 2: Analysing customer behaviour from direct and indirect channels](https://no-cache.hubspot.com/cta/default/452164/28f783df-1bde-4180-a95a-50fdd4386de0.png)](https://cta-redirect.hubspot.com/cta/redirect/452164/28f783df-1bde-4180-a95a-50fdd4386de0)     ### Webinar 3: How to work with OTAs so they work for you *with Olan O'Sullivan, CEO at TrekkSoft* [![Download the slides here](https://no-cache.hubspot.com/cta/default/452164/7ad04b18-f5a0-4bfe-b5b9-93619e0d7e43.png)](https://cta-redirect.hubspot.com/cta/redirect/452164/7ad04b18-f5a0-4bfe-b5b9-93619e0d7e43) [![Get the webinar handout](https://no-cache.hubspot.com/cta/default/452164/618c77d7-4e53-4950-952b-3a41bbcad1e0.png)](https://cta-redirect.hubspot.com/cta/redirect/452164/618c77d7-4e53-4950-952b-3a41bbcad1e0)     ### Webinar 4: How to rank better on TripAdvisor *with Chris Torres, Director of [Tourism Marketing Agency](https://tourismmarketing.agency/), and  Founder & Host of The Digital Tourism Show.* *[![Download the slides here](https://no-cache.hubspot.com/cta/default/452164/46dd0470-7199-4625-8a5d-22fd368617f7.png)](https://cta-redirect.hubspot.com/cta/redirect/452164/46dd0470-7199-4625-8a5d-22fd368617f7)* *- *Join the Digital Tourism Show [Facebook Community](https://www.facebook.com/groups/digitaltourismshow/) - Listen to the show on [Apple Podcast](https://podcasts.apple.com/gb/podcast/the-digital-tourism-show/id1274453169?ls=1) or [Google Podcast](https://www.google.com/podcasts?feed=aHR0cHM6Ly9hdWRpb2Jvb20uY29tL2NoYW5uZWxzLzQ5OTAyNjIucnNz), or watch it on [YouTube](https://www.youtube.com/c/DIGITOURSHOW).      ### Making sense of your marketing, an interview with TrekkSoft's Head of Marketing *![Stephanie Kutschera](https://www.trekksoft.com/hs-fs/hubfs/Stephanie%20Kutschera.jpg?width=150&name=Stephanie%20Kutschera.jpg)with Stephanie Kutschera, Head of Marketing at TrekkSoft* In this interview, Stephanie shares how tour and activity companies can continue to engage their audience beyond their websites, how to make data informed decisions and how companies can benchmark their marketing performance for continued growth.  [![Download now: Making sense of your marketing, an interview with TrekkSoft's Head of Marketing](https://no-cache.hubspot.com/cta/default/452164/3285429d-1789-401b-9b13-d5ad4be59b9f.png)](https://cta-redirect.hubspot.com/cta/redirect/452164/3285429d-1789-401b-9b13-d5ad4be59b9f) ### Webinar 5: Building long-term and profitable business relationships with travel partners *with Jon Fauver, CEO at Bus2alps* [![Download this session's slides here](https://no-cache.hubspot.com/cta/default/452164/6dcd6137-73e2-4c17-8511-3b9c59dbd520.png)](https://cta-redirect.hubspot.com/cta/redirect/452164/6dcd6137-73e2-4c17-8511-3b9c59dbd520)   Can't find the page I'm looking for?     ###### We're here to support you all the way TrekkSoft was founded to address the needs of our local tour and activity industry in Interlaken, Switzerland. We understand the industry and you can rely on our team to onboard your business, introduce you to digital best practice, and guide you to success from the start. - Support - [Our Documentation](https://support.trekksoft.com/hc/en-us?hsLang=en) - [Our Shop](https://www.trekksoft.com/en/shop?hsLang=en) - [Our F.A.Q.](https://www.trekksoft.com/en/support/faqs?hsLang=en) - [Our API](http://developer.trekksoft.com/) - Switzerland [+41 31 52 80 337](tel:41315280337) - United States [+1 (347) 270 8486](tel:13472708486) - Germany [+49 89 210 94 100](tel:498921094100) - [info@trekksoft.com](https://www.trekksoft.com/en/about-us/contact?hsLang=en) - Use Cases - [Sucess Stories](https://www.trekksoft.com/en/success-stories?hsLang=en) - [Destination Companies](https://www.trekksoft.com/en/use-cases/destination-companies?hsLang=en) - [City and Day Tour Companies](https://www.trekksoft.com/en/use-cases/day-tours?hsLang=en) - [Adventure Tour Companies](https://www.trekksoft.com/en/use-cases/adventure-tours?hsLang=en) - [Transport and Transfer Companies](https://www.trekksoft.com/en/use-cases/transport-and-transfer-companies?hsLang=en) - [Enterprise Solutions](https://www.trekksoft.com/enterprise-solutions?hsLang=en) - Resources - [E-books](https://www.trekksoft.com/en/academy/ebooks/?hsLang=en) - [Events](https://www.trekksoft.com/en/event-calendar?hsLang=en) - [Webinars](https://www.trekksoft.com/en/webinars?hsLang=en) - [Glossary](https://www.trekksoft.com/en/tourism-glossary?hsLang=en) - [TrekkSoft Community](https://www.trekksoft.com/en/resources/community?hsLang=en) - Product - [Sell](https://www.trekksoft.com/en/solutions/sell?hsLang=en) - [Manage](https://www.trekksoft.com/en/solutions/manage?hsLang=en) - [Grow](https://www.trekksoft.com/en/solutions/grow?hsLang=en) - [Success Stories](https://www.trekksoft.com/en/success-stories?hsLang=en) - [Our Pricing](https://www.trekksoft.com/en/pricing?hsLang=en) - [Our Blog](https://www.trekksoft.com/en/blog?hsLang=en) - Features List - [Booking Engine](https://www.trekksoft.com/en/features/booking-engine?hsLang=en) - [Back-Office Management](https://www.trekksoft.com/en/features/back-office-management?hsLang=en) - [Booking tools](https://www.trekksoft.com/en/features/booking-tools?hsLang=en) - [Payment Gateway](https://www.trekksoft.com/en/features/payment-gateway?hsLang=en) - [Channel Manager](https://www.trekksoft.com/en/features/channel-manager?hsLang=en) - [Agents and Resellers](https://www.trekksoft.com/en/features/agents-resellers?hsLang=en) - [Business Intelligence](https://www.trekksoft.com/en/features/business-intelligence?hsLang=en)     - [About Us](https://www.trekksoft.com/en/newsroom/about-trekksoft?hsLang=en) - [Press](https://www.trekksoft.com/en/newsroom/media-coverage?hsLang=en) - [Careers](https://www.trekksoft.com/en/newsroom/careers?hsLang=en) - [Legal](https://www.trekksoft.com/en/legal?hsLang=en) - [Privacy Policy](https://www.trekksoft.com/en/privacy/?hsLang=en) - [Contact Us](https://www.trekksoft.com/en/contact?hsLang=en) - [![Start a Trial](https://no-cache.hubspot.com/cta/default/452164/7d407c01-9687-4a03-b90a-4c3977287800.png)](https://cta-redirect.hubspot.com/cta/redirect/452164/7d407c01-9687-4a03-b90a-4c3977287800) - [![Twitter](https://www.trekksoft.com/hubfs/website/solution/ico-twitter.png)](https://twitter.com/trekksoft) - [![Facebook](https://www.trekksoft.com/hubfs/website/solution/ico-facebook.png)](https://www.facebook.com/trekksoft/) - [![Instagram](https://www.trekksoft.com/hubfs/website/solution/ico-instagram.png)](https://www.instagram.com/trekksoft/) - [![Linkedin](https://www.trekksoft.com/hubfs/website/solution/ico-linkedin.png)](https://www.linkedin.com/company/trekksoft) - [![Medium](https://www.trekksoft.com/hubfs/website/solution/ico-medium.png)](https://medium.com/@trekksoft) - [![Youtube](https://www.trekksoft.com/hubfs/website/solution/ico-youtube.png)](https://www.youtube.com/user/trekksoft) All text and design is copyright© 2010 - 2019 TrekkSoft | A Swiss Made booking software [![](https://www.trekksoft.com/hs-fs/hubfs/cc-top.png?width=20&name=cc-top.png)](https://www.trekksoft.com/recordings-tour-and-activity-business-school-spring-2019#) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://452164.fs1.hubspotusercontent-na1.net/hubfs/452164/EN%20webinars/EN%20-%20Webinars%202019%20-%20Q2/Tour%20&%20Activity%20Business%20School%202019%20-%20Webinar%201%20-%20Tim%20Warren.mp4", "dateModified" : "2022-05-27T09:09:12.395Z", "duration" : "PT1H43M30S", "height" : 1080, "name" : "Tour & Activity Business School 2019 - Webinar 1 - Tim Warren", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/8786310834?portalId=452164&size=medium", "uploadDate" : "2019-04-10T09:17:16.107Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://452164.fs1.hubspotusercontent-na1.net/hubfs/452164/EN%20webinars/EN%20-%20Webinars%202019%20-%20Q2/Recording%20-%20Tour%20&%20Activity%20Business%20School%202019%20-%20Webinar%202%20-%20Antony%20Lias.mp4", "dateModified" : "2022-05-27T09:09:16.016Z", "duration" : "PT1H29M57.568S", "height" : 1080, "name" : "Recording - Tour & Activity Business School 2019 - Webinar 2 - Antony Lias", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/8833345015?portalId=452164&size=medium", "uploadDate" : "2019-04-12T06:39:54.129Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://452164.fs1.hubspotusercontent-na1.net/hubfs/452164/EN%20webinars/EN%20-%20Webinars%202019%20-%20Q2/Tour%20&%20Activity%20Business%20School%20-%20Spring%202019%20-%20Webinar%203%20-%20Olan%20.mp4", "dateModified" : "2022-05-27T09:09:16.810Z", "duration" : "PT1H1M16.16S", "height" : 1080, "name" : "Tour & Activity Business School - Spring 2019 - Webinar 3 - Olan ", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/8978323791?portalId=452164&size=medium", "uploadDate" : "2019-04-18T16:01:19.482Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://452164.fs1.hubspotusercontent-na1.net/hubfs/452164/Tour%20&%20Activity%20Business%20School%20-%20Spring%202019%20%20-%20Webinar-1.mp4", "dateModified" : "2022-05-27T09:09:44.523Z", "duration" : "PT56M8.983S", "height" : 972, "name" : "Tour & Activity Business School - Spring 2019 - Webinar-1", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/9064888260?portalId=452164&size=medium", "uploadDate" : "2019-04-23T16:05:06.478Z", "width" : 1728 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://452164.fs1.hubspotusercontent-na1.net/hubfs/452164/EN%20webinars/EN%20-%20Webinars%202019%20-%20Q2/Tour%20&%20Activity%20Business%20School%20-%20Building%20long-term%20profitable%20partnerships%20with%20Jon%20Fauver%20.mp4", "dateModified" : "2022-05-27T09:09:38.540Z", "duration" : "PT1H13M38S", "height" : 1080, "name" : "Tour & Activity Business School - Building long-term profitable partnerships with Jon Fauver ", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/9249468946?portalId=452164&size=medium", "uploadDate" : "2019-05-01T05:49:02.766Z", "width" : 1920 } ```