Italian destination company uses TrekkSoft to drive sales and grow the destination

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Bologna Welcome, a subsidiary of BolognaFiere Group, is a Convention & Visitors Bureau responsible for the development and management of tourist welcoming services, as well as for the promotion of Bologna and its territory both at a national and international level.

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Bologna Welcome is the destination management company (DMC) for Bologna, the capital of Emilia-Romagna in Northern Italy. They promote Bologna to local and international visitors, and are responsible for developing and managing tourist services.

They use TrekkSoft to grow the destination by connecting suppliers to tourist information points, the destination’s official website and strategic third party sales channels.

Tourism in the metropolitan area of Bologna is growing strongly. There is an urgent need for tools that allow visitors to purchase their experiences seamlessly and fast



In 2017, Bologna Welcome had a disconnected supplier network, causing a lot of friction for the DMC to resell this inventory to a larger audience.

No standardised booking system: Suppliers had their own systems to take booking.

Losing sales opportunities in popular locations: Suppliers could not easily sell to in-destination visitors because they could not share their inventory.

Lack of online presence: To grow their online presence, Bologna Welcome wanted to showcase all the experiences available in Bologna on their website.


TrekkSoft provided Bologna Welcome with tools to connect suppliers to resellers at important tourist information points They also resold products on the destination’s official website and strategically selected OTAs.

This is how they connected with suppliers in the destination:

  • Managed Merchant accounts offer operators a basic setup to get their tour schedules and prices available for booking through a main account.
  • Partner Network connects operators with other TrekkSoft users to cross-sell services.
  • TrekkConnect connects the DMC to third party resellers and OTAs, offering greater distribution for the destination and its suppliers.
  • Booking Widget was added to Bologna Welcome’s website so customers can book and pay for multiple products in one go.
  • Point-of-Sales desk and mobile app is used at tourist information points to sell experiences quickly and seamlessly.


Today, Bologna Welcome have added almost 40 tours, activities and museum tickets to their website including the Lamborghini and Ducati museums and factories. They resell these experiences at 5 tourist points in Bologna, making up 48% of in-destination bookings.

Bologna Welcome applied TrekkSoft’s technology in unique ways to connect suppliers in the destination to one platform, bringing the entire destination closer to the visitors they hope to welcome.