Sea Saffron - TrekkSoft Case Study

Sea Saffron is a guided food tour company based in Valencia, Spain, offering authentic local experiences through food tastings and cultural tours. Their Paella Cooking Class is one of the most popular ones. Since launching, they have hosted over 500 tours for 1,500 clients from 26 different nationalities.

With TrekkSoft, they have successfully increased direct sales by 50%, significantly reduced admin work, and cut marketing expenses by 75%. By utilizing TrekkSoft’s Channel Manager, Experience Bank, now seamlessly manages all bookings across multiple sales channels, allowing them to scale efficiently while focusing on customer satisfaction.

Sea Saffron strategically implemented several key TrekkSoft tools to move their operations online and accelerate sales growth across all channels:

Booking Engine: Integrated onto their website to enable direct online bookings, which was their main objective for growth. This provided the customers with the ability to book online and contributed to a 50% year-on-year increase in website reservations.
Channel Manager: Identified as the key tool for the business, it was used to connect all marketplace, reseller, and direct bookings in one place. This gave them full control and enabled expansion to two new marketplaces.
POS Desk: Utilized to track and process sales from local partners. It helped connect and manage bookings made by four partner hotels selling tours on Sea Saffron's behalf.

Before using TrekkSoft, Sea Saffron struggled to increase direct sales and manage bookings efficiently. Their previous system relied on Google Sheets, requiring two hours of manual admin work daily to track and input bookings from different marketplaces.

The lack of a centralized booking system made it difficult to align their sales strategy, and their existing process was too time-consuming for a small team looking to grow. They needed a more efficient solution to optimize their booking process and offer customers a seamless online booking experience.

“For us, TrekkSoft keeps track of the booking logistics, while we keep track of client satisfaction.”

After researching several booking systems, Sea Saffron chose TrekkSoft for its flexibility, strong support team, and enterprise-level capabilities.

Implementing an All-in-One Booking Solution
- Centralized all bookings from their website, OTAs, and resellers.
- Connected with multiple marketplaces, ensuring seamless availability updates.
This enabled them to expand into new sales channels while reducing admin workload.
“TrekkSoft was by far the best option at all levels—flexibility, personal guidance, technological solution.
Leveraging Educational Resources for Growth

Sea Saffron benefited from TrekkSoft Academy, utilizing:
- Online tutorials and videos for product training.
- Marketing webinars and industry insights to refine their sales strategy.
- Expert content that provided actionable tips to boost bookings and market visibility.
“TrekkSoft’s automated calendar has been a game-changer, allowing us to focus on high-level strategy instead of worrying about missing tours.”