The biggest goal is to attract more travelers and have more bookings. There are many different ways to make a booking, directly in your store, through your website, and through Online Travel Agencies (OTAs).
Larry has had a varied career in PR and Marketing with responsibility for the marketing department of several SMEs and experience in international organisations. He has developed new marketing strategies with a particular focus on understanding and exploiting multi-lingual campaigns. He speaks French, Spanish and his native English and is a regular contributor to the Matinée Multilingual Blog.