How to use messaging apps to increase tour & activity bookings

Published by Anastasia Sviridenko on Jul 12, 2018 | 3 minute read

This is a guest blog written by Anastasia Sviridenko, content marketer at TextMagic.

We use our smartphones and other mobile devices a lot. An average user can spend anywhere from 2.5 hours to over 5 hours out of the day on their phone. That’s almost a third of the time a person is awake.

A majority of this time, as high as 90% is spent using mobile applications known as 'apps'. The most popular are messaging and social media apps such as Facebook Messenger, WeChat, WhatsApp, Kik and traditional SMS.

Messaging apps are increasingly becoming the fastest and most convenient way to reach potential customers. In 2018, businesses across many spaces, especially the tourism industry, should use these apps to communicate with their customers.  

 

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How to design and optimise your "Book Now" buttons to drive bookings

Published by Nicole Kow on Jul 11, 2018 | 6 minute read

As an established tour and activity operator with a large presence online, direct bookings via your website can be crucial to your business.  If you're spending time and energy driving traffic to your website, you also need to make sure your website is prepped and primed for bookings.

Here are some ways to optimise your site: You can improve your site's layout to help visitors quickly find what they need. You can improve your product pages and product descriptions to give site visitors a taste of the experiences you offer. You can add a few lines of code to your website to display great reviews from TripAdvisor or Facebook. You can even install an online booking system that displays real-time availabilities so that customers can book and pay you on the spot.

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Instagram travel pages that tour & activity operators should follow

Published by Stephanie Kutschera on Jul 10, 2018 | 7 minute read

In June 2018, Instagram announced that they had reached 1 billion active users. This figure is almost triple of those on Twitter, who in Q1 2018 reached 336 million, and 10 times the amount of Snapchat who currently have 100 million active users.

The social platform reported that there were 15 million active business profiles on Instagram in July 2017. By November of the same year, this figure had leaped to 25 million active accounts

According to TechCrunch, Instagram claims the majority of these accounts are owned by small businesses, and one in three say they have built their businesses using the platform. Vishal Shah, Director of Product for Instagram Business, added: "businesses that are natively born on Instagram often do the best on the platform." 

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Two ways to easily collect payments from your customers

Published by Nicole Kow on Jun 14, 2018 | 2 minute read

With the advancements in travel technology, long gone are the days you have to call a customer to ask for their credit card details or have them send it to you via email. Today, we have much safer, much more secure methods for customers to pay for your services.

For suppliers who accept payments online, have you ever wondered if it was possible to apply different payment plans to your tours and activities?

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We've added Tiqets and Civitatis to our Channel Manager!

Published by Nicole Kow on May 28, 2018 | 4 minute read

We're excited to announce two new marketplaces that have been added to TrekkSoft's Channel Manager - Tiqets and Civitatis.

Tiqets is the leading provider for tickets to top attractions, events, tours and activities while Civitatis is the largest online travel marketplace for the Spanish speaking market. 

For those unfamiliar with these marketplaces, here's a snapshot of each one and what your listing could look like on their platforms.

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Leading industry player in travel tech continues expansion with Digital Ticketing Systems

Published by Stephanie Kutschera on May 18, 2018 | 2 minute read

We are delighted to share that UK-based Digital Ticketing Systems, DigiTickets are now part of the TrekkSoft Group.

Digital Ticketing Systems Ltd (DigiTickets) started in 2010 and specialises in ticketing, EPOS and membership solutions to leisure attractions and events, based primarily in the UK and Ireland. The company supplies solutions to more than 400 clients including Cadbury World, Dublin Zoo, Design Museum and the National Marine Aquarium.

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How to reach a new market by partnering with online travel agents

Published by Danielle Aniceto on May 16, 2018 | 3 minute read

This is a guest post by Musement, one of our distribution partners. Join our upcoming workshop with them to learn more about diversifying your sales channels to make sure you're reaching the right customers to get more bookings. 

Reaching a new audience is no easy feat, especially when there are language barriers and cultural differences that good ol’ Google Translate cannot help with. This is where working with an online travel agent can give your company the edge it needs to successfully break into a new market… especially when they have a strong presence in the market you’re interested in.

Musement is a good example of this. We’re a travel company with the goal of becoming the ultimate travel companion, allowing travellers to book tickets for activities, iconic attractions and events worldwide.

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What you need to build a marketplace to resell tours and activities online

Published by Nicole Kow on May 2, 2018 | 5 minute read

For companies looking to expand their businesses, there are a few ways you can go about this. Firstly, you could start upselling your tours and activities by encouraging people to purchase add-ons at checkout (e.g. insurance, meals, photo packages). Secondly, you could increase the number of trips you sell by working with online travel agents and third party marketplaces. Thirdly, and the focus of this article, you could resell trips from other suppliers and make a commission off each sale.

If you have an established website with a good and steady flow of organic traffic, this could be a good option to take your company to the next level. 

 

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Visit Norway's destination marketing campaign that Millennials fall in love with [Interview]

Published by Lucy Fuggle on Apr 6, 2018 | 9 minute read

This interview and article was originally published in Spanish by Maria Eugenía Coppola in April 2017.

 

When researching Millennials, Airbnb revealed that most prioritized travel over purchasing a home, getting a car, or paying off debt. They're also the largest living generation right now, which means they're crucial to consider as a destination marketing organisation or travel experience provider.

In December 2016, Visit Norway launched the campaign "5 friends on a Road Trip in Norway" on YouTube to attract millennial travellers. Since then, it has had 6 million views in English and Spanish combined and is still featured on the destination website.

Here, we'll share our interview with Eugenia Fierros, Tourism Manager for Spain at Innovation Norway. In this chat with Eugenia, we dig deeper into Visit Norway's marketing campaign to understand their strategy, keys to success, and challenges.

 

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Rental Rules: The perfect tool to optimise your rentals and grow your revenue

Published by Nicole Kow on Mar 21, 2018 | 2 minute read

You've asked for this and we listened. We took your feedback on board, turned it into a tangible feature update, beta tested it and released it in all its glory.

TrekkSoft's rental feature now lets you set different rates for your rentals, depending on the duration of the rental. For tour or activity operators who want to make a little extra cash on the side, renting out your spare equipment could be a good idea for you.

Stick around to find out what else our rental feature can do.

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