Being a tour guide is one of the most rewarding jobs in the world. You get to do for a living what others only get to do on vacation, you get to meet amazing people from all over the world and you get to marvel at some awe-inspiring sites on a daily basis. But that doesn’t mean to say it’s easy…
Over the last several years, tours, activities, and attractions have been the travel industry’s fastest growing sector. Online sales continue to increase at a rapid pace according to Phocuswright’s definitive study, and as such, there is a visible shift in the marketplace. Big players TripAdvisor acquired Viator and more recently Bókun, Airbnb launched ‘experiences’ and Expedia created ‘Things to do’, plus startups have raised more than $250 million in the last 15 months.
In 2017, guides and operators added 30,000 new experiences on TripAdvisor alone, increasing the number of available tours and attractions by 50%. CEO, Stephen Kaufer, commented at the 2016 Skift Global Forum that they are “looking forward to profitability in the non-hotel segment. And it would be fair to point to attractions as a very big and very interesting growth driver in that non-hotels category.”
For companies looking to expand their businesses, there are a few ways you can go about this. Firstly, you could start upselling your tours and activities by encouraging people to purchase add-ons at checkout (e.g. insurance, meals, photo packages). Secondly, you could increase the number of trips you sell by working with online travel agents and third party marketplaces. Thirdly, and the focus of this article, you could resell trips from other suppliers and make a commission off each sale.
If you have an established website with a good and steady flow of organic traffic, this could be a good option to take your company to the next level.
You might have already heard of GDPR, or the General Data Protection Regulation - a European regulation that was already adopted in 2016, but will be effective from May 25th on.
There is a lot of talk/rumors about this regulation, so we at TrekkSoft want to give you an update on what GDPR exactly means and how it will affect your tour & activity business.
As a tour & activity business owner, you're probably juggling a lot of plates... running your tours, marketing your business, optimising your website, tweaking your strategy and finding partners. With so much going on, it's not always easy to know how your company is performing.
This is something we've wanted to solve with our new Business Performance Indicator tool.
Working with online marketplaces is a good idea for tour and activity companies who would like to expand their reach and establish a "professional" online presence.
Large marketplaces like Viator (now renamed to TripAdvisor Experiences) and Expedia have long established their presence in the travel industry and are doing a fantastic job at growing their virtual presence, and even successfully bridging the transition from online to offline, real-world customer experiences.
You've asked for this and we listened. We took your feedback on board, turned it into a tangible feature update, beta tested it and released it in all its glory.
TrekkSoft's rental feature now lets you set different rates for your rentals, depending on the duration of the rental. For tour or activity operators who want to make a little extra cash on the side, renting out your spare equipment could be a good idea for you.
Stick around to find out what else our rental feature can do.
A Channel Manager is a feature offered by many booking systems on the market, including TrekkSoft. It's a term widely used in property management systems for hoteliers, but the term has yet to catch on in the tour and activity sector.
So this article aims to break down what a Channel Manager does, and how it can seriously help you run your business better.
We’re well into 2018 now. And as a tour and activity operator, you’ve probably taken stock of what you want to achieve over the next several months.
Another way we like to engage with the readers of our blog (a.k.a. you) is via our live webinarswhere we answer your questions. We often get questions about marketing your trips or attractions, which are great. However, this question we got from a museum employee was particularly interesting because of the political and social backdrop that this museum is rooted in.
I work in a museum that has a reputation for appealing only to the “old white guy” as a huge part of our museum is on the American Civil War. As times are evolving and a new generation is employed here, we want to rebuild bridges that were burned long ago and move past the “old white guy” perception. How do we move with the times and rebuild those bridges that were destroyed? I would love to market to the LGBTQ community as well as African Americans. What trends are you seeing that can help me attract them? How can we also appeal to a younger crowd (mid 20s)? What can I do for outreach?