5 things you need to know about TripAdvisor

Published by Stephanie Kutschera on May 16, 2018

Over the last several years, tours, activities, and attractions have been the travel industry’s fastest growing sector. Online sales continue to increase at a rapid pace according to Phocuswright’s definitive study, and as such, there is a visible shift in the marketplace. Big players TripAdvisor acquired Viator and more recently Bókun, Airbnb launched ‘experiences’ and Expedia created ‘Things to do’, plus startups have raised more than $250 million in the last 15 months.

In 2017, guides and operators added 30,000 new experiences on TripAdvisor alone, increasing the number of available tours and attractions by 50%. CEO, Stephen Kaufer, commented at the 2016 Skift Global Forum that they are “looking forward to profitability in the non-hotel segment. And it would be fair to point to attractions as a very big and very interesting growth driver in that non-hotels category.”

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What you need to build a marketplace to resell tours and activities online

Published by Nicole Kow on May 2, 2018

For companies looking to expand their businesses, there are a few ways you can go about this. Firstly, you could start upselling your tours and activities by encouraging people to purchase add-ons at checkout (e.g. insurance, meals, photo packages). Secondly, you could increase the number of trips you sell by working with online travel agents and third party marketplaces. Thirdly, and the focus of this article, you could resell trips from other suppliers and make a commission off each sale.

If you have an established website with a good and steady flow of organic traffic, this could be a good option to take your company to the next level. 

 

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General Data Protection Regulation (GDPR): A checklist for tour and activity providers

Published by Franziska Wernet on Apr 17, 2018

You might have already heard of GDPR, or the General Data Protection Regulation - a European regulation that was already adopted in 2016, but will be effective from May 25th on.  

There is a lot of talk/rumors about this regulation, so we at TrekkSoft want to give you an update on what GDPR exactly means and how it will affect your tour & activity business.

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Business Performance Indicator: assess how your tour & activity business is doing in key areas

Published by Lucy Fuggle on Apr 5, 2018

As a tour & activity business owner, you're probably juggling a lot of plates... running your tours, marketing your business, optimising your website, tweaking your strategy and finding partners. With so much going on, it's not always easy to know how your company is performing.

This is something we've wanted to solve with our new Business Performance Indicator tool.

 

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We compare two OTA giants: Viator vs Expedia Local Expert

Published by Nicole Kow on Apr 4, 2018

Working with online marketplaces is a good idea for tour and activity companies who would like to expand their reach and establish a "professional" online presence. 

Large marketplaces like Viator and Expedia have long established their presence in the travel industry and are doing a fantastic job at growing their virtual presence, and even successfully bridging the transition from online to offline, real-world customer experiences. 

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Rental Rules: The perfect tool to optimise your rentals and grow your revenue

Published by Nicole Kow on Mar 21, 2018

You've asked for this and we listened. We took your feedback on board, turned it into a tangible feature update, beta tested it and released it in all its glory.

TrekkSoft's rental feature now lets you set different rates for your rentals, depending on the duration of the rental. For tour or activity operators who want to make a little extra cash on the side, renting out your spare equipment could be a good idea for you.

Stick around to find out what else our rental feature can do.

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Channel Manager 101: How to connect to online marketplaces to reach a larger market

Published by Nicole Kow on Mar 12, 2018

A Channel Manager is a feature offered by many booking systems on the market, including TrekkSoft. It's a term widely used in property management systems for hoteliers, but the term has yet to catch on in the tour and activity sector.

So this article aims to break down what a Channel Manager does, and how it can seriously help you run your business better.

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6 key performance indicators (KPIs) for tour and activity providers

Published by Sara Napier Burkhard on Feb 20, 2018

We’re well into 2018 now. And as a tour and activity operator, you’ve probably taken stock of what you want to achieve over the next several months.

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Tourism Success Q&A: How does a museum about the American Civil War appeal to younger and more diverse crowd?

Published by Nicole Kow on Feb 6, 2018

Another way we like to engage with the readers of our blog (a.k.a. you) is via our live webinarswhere we answer your questions. We often get questions about marketing your trips or attractions, which are great. However, this question we got from a museum employee was particularly interesting because of the political and social backdrop that this museum is rooted in.

Hi Nicole,

I work in a museum that has a reputation for appealing only to the “old white guy” as a huge part of our museum is on the American Civil War. As times are evolving and a new generation is employed here, we want to rebuild bridges that were burned long ago and move past the “old white guy” perception. How do we move with the times and rebuild those bridges that were destroyed? I would love to market to the LGBTQ community as well as African Americans. What trends are you seeing that can help me attract them? How can we also appeal to a younger crowd (mid 20s)? What can I do for outreach?

Museum Staff

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Tourism Success Q&A: What can destinations and operators do to survive the low seasons?

Published by Nicole Kow on Jan 25, 2018

Here's our second edition of our Tourism Success Q&A. I'm excited for this becoming a regular feature on our blog and newsletter. Make sure you don't miss out on great tips and advice by signing up for our newsletter!

 

Hi Nicole,

I live and teach in Bend, Oregon, where we have a very big shoulder season. With 9 months of a shoulder season, I have challenged my students (I work in Oregon State University) to look at other areas in a similar situation. I'd love to hear your thoughts on this.

Maeve

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