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Top 10 essential add-ons for tour and activity providers to increase sales

Top 10 essential add-ons for tour and activity providers to increase sales

Jun 25, 2024
5 min read

Running a tour business is about more than just providing transportation and guides; it’s about creating memorable experiences that your customers will cherish and talk about long after their trip is over. One powerful way to elevate these experiences is through add-ons. In this article, we’ll explore the concept of add-ons, share some interesting statistics, discuss their importance in increasing sales, and show how they enhance the customer experience. We’ll also dive into specific examples for adventure tours, sightseeing tours, and transport and transfer tours. 

What are tour and travel add-ons?

First, add-ons are additional services or products that can be purchased alongside the main tour package. These extras can significantly enhance the overall experience, offering more value to customers and boosting your revenue. Think of add-ons as the little touches that transform a good tour into a great one. 


Add-ons are not just a nice-to-have for tours and activities. They can significantly impact your bottom line. According to a survey by Allied Market Research, the global travel add-ons market was valued at $149.2 billion in 2019, and is projected to reach $252.3 billion by 2027, growing at a CAGR of 7.2% from 2020 to 2027. This shows the increasing demand for add-ons in the travel industry.  

Why are they important for increasing sales?

Add-ons offer a fantastic way to upsell and increase the average spend per customer. By providing additional options, you give customers the chance to customize their experience and get more value from their purchase. This can lead to higher satisfaction and repeat business.

For example, adventure tours can offer equipment rentals such as climbing gear or bicycles, while sightseeing tours might include multilingual audio guides to cater to international visitors. Transport and transfer tours can benefit from offering travel insurance, giving customers peace of mind. 

Essential add-ons

Add-ons enhance the customer experience by providing convenience, personalization and added value. Here are the top 10 types of add-ons you should be considering for your tour and activity business. 


Souvenir photographs 

Offering professional photographs of the tour can create lasting memories for customers. For adventure tours, this could be action shots of participants during the main part of the activity. For sightseeing tours, beautifully framed cityscape photos can be a great keepsake. For transport and transfer tours, photos at key landmarks make for a great memory, as well. You can offer these at the end of the tour so they can see the photos before making up their minds on purchasing. 


Travel insurance

Providing optional travel insurance can reassure customers and cover any unforeseen circumstances. This is particularly important for adventure tours where activities might be more risky. It’s also useful for transport and transfer tours to cover delays or cancellations. 


Equipment rental 

Offering equipment rentals can save customers the hassle of bringing their own gear. Adventure tours can rent out gear for activities like kayaking or hiking. Sightseeing tours might offer binoculars for a better view of attractions. Transport and transfer tours can provide luggage storage solutions. 


Multilingual audio guides

These are perfect for sightseeing tours, helping to make the experience accessible to non-native speakers. Adventure tours can use them to explain safety procedures or provide background information about the activity. Transport and transfer tours can offer guides that narrate the journey, highlighting points of interest.


Meal inclusions

Providing meals as part of the tour can enhance the overall experience. Adventure tours can include a packed lunch for a day hike, while sightseeing tours might offer a traditional meal at a local restaurant. Transport and transfer tours can provide snacks and beverages during long journeys.


Exclusive access

Offering exclusive access to certain areas or events can make your tour stand out. Adventure tours can include access to restricted trails or campsites. Sightseeing tours can offer behind-the-scenes access to museums or historical sites. Transport and transfer tours might provide VIP lounges or priority boarding.


Personalized merchandise

Selling branded merchandise like t-shirts, hats, or water bottles can provide a memento of the tour. This works well across all types of tours and serves as additional marketing when customers use these items later.


Most convenient transport 

Offering premium transportation options, such as private transfers or luxury vehicles, can add a touch of comfort and convenience. This is particularly appealing for transport and transfer tours, but can also be an upsell for adventure and sightseeing tours.


Educational material about the place 

Providing booklets or digital downloads with information about the location can enrich the experience. For sightseeing tours, this might include historical facts and maps. Adventure tours can provide guides on local flora and fauna. Transport and transfer tours can offer tips and insights about the destination.

TrekkSoft add-ons 

TrekkSoft offers a robust platform that allows you to manage and integrate add-ons seamlessly into your tours and activity pages. With this powerful tool, enhancing your customer experience and increasing your sales is easier than ever. Here's how TrekkSoft makes it simple and effective to use add-ons in your business.


Easy integration with TrekkSoft’s Back-Office

One of the standout features of TrekkSoft is its user-friendly Back-Office. The integration process for add-ons is straightforward, enabling you to quickly enhance your tour packages with additional features and services. Whether you're tech-savvy or not, TrekkSoft's intuitive design ensures you can get your add-ons up and running without any hassle.


Types of Add-ons available

TrekkSoft provides a variety of add-ons that you can integrate into your tours and activities, each designed to enhance your customer's experience and boost your revenue. Here are some examples:


  • Merchandise sales: Offer branded merchandise or essential gear directly from your booking. 
  • Meals and refreshments: Add meal options for day-long tours or provide snack packs for shorter activities. 
  • Additional activities: Suggest related activities or experiences that can be booked in conjunction with the main event. 
  • Insurance packages: Provide travel insurance options for added peace of mind. 

These add-ons can be customized to fit the specific needs of your yours and activities, providing a personalized experience for your customers. 


Benefits of using TrekkSoft Add-ons

Integrating add-ons with TrekkSoft offers several significant benefits:

  • Increased revenue: By offering additional products and services, you can boost your overall sales and profit margins. 
  • Enhanced customer experience: Add-ons allow you to provide a more comprehensive and enjoyable experience, leading to higher customer satisfaction and repeat business. 
  • Streamlined operations: TrekkSoft’s Back Office integration ensures that all add-ons are managed efficiently, reducing administrative tasks and allowing you to focus on delivering excellent service. 
  • Customizable options: With a wide range of add-ons available, you can tailor your offerings to meet the specific preferences and needs of your customers. 

Final thoughts

Well-chosen add-ons can have a significant impact on both customer satisfaction and business growth. By offering additional services and products, you not only enhance the customer experience but also create new revenue streams. Whether it's souvenir photographs, equipment rentals, or exclusive access, add-ons provide the extra value that can set your tours apart.


We encourage you to experiment with different add-ons to find what best compliments your core offering. Every tour is unique, and the right add-ons can make a world of difference.


To learn more about how TrekkSoft can help you integrate and manage add-ons, schedule a demo today. See first-hand how easy it can be to offer your customers a richer, more personalized tour experience. Happy touring!


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Devin Bohbrink
Posted by Devin Bohbrink
Content writer interested in all things travel and tourism. When she’s not writing, Devin is either snuggled up with her cats, or planning her next trip.
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