Sandemans New Europe - TrekkSoft Case Study

SANDEMANs NEW Europe is the largest walking tour company in Europe, offering free and paid city tours across 20 European cities. They operate over 80 tours daily, catering to thousands of travelers each week, and work with over 200 freelance guides worldwide.

To streamline operations and improve the booking experience, SANDEMANs NEW Europe integrated TrekkSoft, allowing them to manage bookings efficiently, register guests in advance, and process payments on the go. With TrekkSoft’s seamless system, they continue to grow, expanding into new markets like New York City while maintaining a high level of customer satisfaction.

To streamline operations across 20 cities, SANDEMANS New Europe integrated TrekkSoft’s scalable booking system to manage their high-volume free and paid tours:

Booking Engine (Lightbox): Integrated seamlessly into their existing website, allowing customers to register in advance for both free and paid tours. This provided a secure, white-label experience without redirects and was the key to managing guest numbers.
TrekkSoft Mobile App: Empowered their 200+ freelance guides to manage tours on the go. Guides could check-in guests, view real-time bookings, and register walk-ups directly at the meeting point, which minimized confusion and overcrowding.
Mobile Card Reader: Used in conjunction with the mobile app, this feature allowed guides to efficiently process payments for paid tours or upgrades from customers "in-destination" or on the go.

Managing free and paid walking tours across multiple cities presents unique challenges. Their free tours are the most popular, where customers can tip at the end instead of paying upfront.
To avoid overcrowding and confusion at meeting points, SANDEMANs NEW Europe needed a system to enable advance registration and ensure guides could efficiently manage their tour groups in busy tourist hotspots.

Additionally, as they expanded across cities, they required a reliable and scalable booking solution that would work for all locations.

“We ultimately wanted a booking system that would make things more efficient. Meeting points for our tours are frequently in tourist hotspots, and with a popular free tour, it's easy for a tour guide to become overwhelmed.”

SANDEMANs NEW Europe had a strong online presence, so they sought a booking system that would seamlessly integrate with their website.

Integrating a Seamless Booking System

Using TrekkSoft’s Lightbox integration, they:
- Allowed customers to book tours directly on their website.
- Provided a secure, white-label booking experience without redirecting customers away.
- Ensured travelers received confirmation emails with all tour details.
This worked for both their free and paid tours, creating a simple, streamlined booking process for all customers.
“Having already established our web presence, we could easily integrate TrekkSoft with our website and use it as a booking solution only. TrekkSoft has made it easy to manage our bookings across all our locations.”
Enhancing Mobile Capabilities for On-the-Go Bookings

With the TrekkSoft mobile app, SANDEMANs guides could:
This allowed for a more efficient and flexible tour management experience for both guides and customers.
“Now with our new mobile app powered by TrekkSoft, our customers can book with us in-destination!”