Lindsay Young

Lindsay is the founder and principal consultant at Stormfree Agency, a digital marketing agency for small tourism businesses. Prior to Stormfree Agency, Lindsay was the Global Marketing Manager at Urban Adventures, a leading global city tour company. She also worked in food tourism strategy development with the Culinary Tourism Alliance. When she’s not working, you can find her travelling, reading, eating, running, and learning new languages.
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Recent Posts

3 of the most important questions about SEO and keywords

Posted by Lindsay Young on Oct 4, 2017

This is a guest post by Lindsay Young, founder and principal consultant of Stormfree Agency

Last month, I hosted a webinar on tips for boosting web visits for more conversions. We had some great questions throughout the webinar, but we didn’t have time to get to all of them. The most common questions were around SEO and keyword research and strategy, so I decided to write a short post answering three of the questions we didn’t get to during the webinar.

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3 website changes you can make right now to improve your conversion rate

Posted by Lindsay Young on Sep 6, 2017

As marketers, we’re always looking for ways to prove our efforts are worthwhile, both in terms of time and money. One of the best ways to measure that is by checking out your website’s conversion rate. The term ‘conversion’ refers to desired actions visitors make on your website. A few common conversions include signing up for a newsletter, downloading a document, or submitting a request for a quote, but the most common (and usually most sought after) conversion is a purchase.

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3 smart ways to make the best use of your modest digital marketing budget

Posted by Lindsay Young on May 12, 2017

This post was contributed by Lindsay Young, who recently hosted a webinar on getting SMART about digital marketing strategies.

I’m being completely serious when I say that there are hundreds of things you can spend your digital marketing budget on. And when that budget is a modest one (like most small business budgets are), allocating your spending can be utterly overwhelming. You’ve probably read so many articles on what you should be spending money on that you have more ideas than dollars, and you’re not alone. 

Take a deep breath. Close your eyes. And focus. It’s time to cut through the noise and get smart about your precious digital marketing budget. 

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