This post was contributed by Lindsay Young, who recently hosted a webinar on getting SMART about digital marketing strategies.
I’m being completely serious when I say that there are hundreds of things you can spend your digital marketing budget on. And when that budget is a modest one (like most small business budgets are), allocating your spending can be utterly overwhelming. You’ve probably read so many articles on what you should be spending money on that you have more ideas than dollars, and you’re not alone.
Take a deep breath. Close your eyes. And focus. It’s time to cut through the noise and get smart about your precious digital marketing budget.