This post was contributed by travel influencer Meg Cale, who recently hosted a webinar on How to appeal to the growing millennial travel market.
What’s an influencer? An influencer isn’t the same as a brand’s hype girl. An influencer is a content creator with a large social media following who’s considered an authority in their niche.
They’ve got a loyal following of folks sharing their content. They’re invited to speak at events and have publishing credits under their name. Everyone wants to work with folks like these who have their ear to the ground.
But how do you get involved with your favorite influencer?
