Bilberry Pricing Guide: What to Know Before You Buy

Bilberry is a Norwegian booking platform founded in 2020 with a genuinely modern architecture, strong resource management tools, and a clear focus on multi-location activity operators. It has some real technical merit. But it was founded just six years ago, acquired in April 2025 by Trimble — an American precision agriculture and construction technology company — and has zero reviews on Capterra, G2, or Trustpilot. Before you build your business on it, you need to understand what you are signing up for.

1. What is Bilberry?

Bilberry Technologies was founded in 2020 in the Lofoten Islands, Norway. It was built to address a specific pain point: managing multi-location activity operations across guides, equipment, boats, and venues without juggling multiple disconnected systems. The platform covers online booking, guide scheduling, resource management, OTA distribution, and financial reporting in a single dashboard.

For a platform launched in 2020, Bilberry has built something technically credible. Its use of the OCTO API standard for OTA connectivity is forward-thinking, and its resource management architecture — which prevents overbooking based on actual resource availability rather than just time slots — solves a real operational problem.

Then came April 2025. Bilberry was acquired by Trimble Inc., a NASDAQ-listed company (TRMB) headquartered in Westminster, Colorado. Trimble's primary businesses are precision agriculture, construction technology, geospatial solutions, and fleet management. Tourism booking software is not one of their core verticals. This acquisition is the most significant fact any prospective Bilberry customer needs to understand.

2. Bilberry Pricing

Bilberry publishes three plan tiers priced in Norwegian Krone:

• Light: NOK 500/month (~$47 USD) + 3% of revenue — basic online booking, widgets, entry-level
• Standard: NOK 2,000/month (~$188 USD) + 3% of revenue — tailored offers, group bookings, partner networks, GetYourGuide and Viator integrations
• Enterprise: Custom pricing (requires sales meeting) + 3% of revenue — multi-location, hypercare support, custom integrations

The 3% license fee applies across all plans and covers payment processing and ongoing development. This is comparable to TrekkSoft's 2.5–3% booking fee structure, though TrekkSoft's fee is applied to bookings, not total revenue.

3. Bilberry Features: Strong Core, Notable Gaps

Bilberry's core operational features are genuinely well-designed:

• Real-time resource scheduling across guides, vehicles, boats, and equipment
• Overbooking prevention based on actual resource availability — not just capacity counts
• Group enquiry handling with custom pricing and tailored offers
• Automated VAT and accounting integration
• Native OCTO API integrations with GetYourGuide and Viator
• Partner and agent network management (Standard plan)
• Advanced financial reporting by booking source, payment method, and location
• Calendar synchronisation and automated customer communications
• Open API for custom integrations
• Vipps payment support for Nordic markets

Where Bilberry's public documentation shows gaps versus TrekkSoft:

• Only 2 OTA integrations (GetYourGuide, Viator) — no Expedia, Klook, Google Things To Do, Civitatis
• Digital waivers — not mentioned
• Gift cards and discount code management — not documented
• Apple/Google Wallet ticket integration — not listed
• Down payments and flexible partial payment plans — not documented
• Free website builder — not included
• POS and mobile POS for in-person walk-in sales — not listed
• Dedicated account manager — Enterprise tier only, via "hypercare"
• Multi-language support — English and Norwegian only

4. What Users Say: Zero Third-Party Reviews

Capterra: 0 reviews. G2: 0 reviews. Trustpilot: 0 reviews.

Bilberry has no presence on any major third-party software review platform. This is not a minor gap — it means there is no independent peer validation for the platform. Prospective customers cannot read what other operators think about support quality, bug frequency, implementation experience, or billing practices. Every piece of information available about Bilberry comes from Bilberry itself.

This is a particularly significant concern given that Bilberry was only founded in 2020 and has been operating for six years. For a platform requesting a multi-year operational commitment from a tour business, the absence of any external review trail is a meaningful due diligence gap.

TrekkSoft has 215+ independent G2 reviews at 4.45/5, extensive Capterra coverage, and Trustpilot presence — representing years of genuine operator feedback across 138+ countries that cannot be edited or removed by TrekkSoft.

5. The Trimble Acquisition: What It Means for Your Business

Who is Trimble?

Trimble Inc. is a publicly-traded American technology company with approximately $3.7 billion in annual revenue. Its products include GPS and positioning systems for agriculture, construction survey equipment, fleet management software, and geospatial mapping tools. Its customer base is farmers, construction companies, trucking firms, and surveyors.

Trimble has no meaningful presence in tourism, hospitality, or travel technology. It does not own other booking platforms. It has no existing distribution network in the tours and activities market. The Bilberry acquisition is, based on available information, an isolated investment — not part of a broader travel tech strategy.

Why This Matters for Bilberry Customers

When a specialist company is acquired by a large conglomerate with no strategic focus on the acquired company's market, a predictable pattern tends to follow. Initially, promises of autonomy and continued investment. Then, as integration progresses and corporate priorities shift, resource allocation moves toward core business lines. Product development slows. Features requested by a small tourism software customer base compete with the needs of a $3.7 billion precision agriculture business.

This is not a certainty for Bilberry — it is a risk. But it is a risk that tour operators building long-term on the platform need to explicitly price in. Trimble acquired Bilberry in April 2025. As of 2026, it is too early to know whether this acquisition will accelerate Bilberry's development or gradually deprioritise it. What is known is that Bilberry's roadmap is now driven by a company whose primary expertise is crop management and road surveying.

Comparison: TrekkSoft's Independence

TrekkSoft is independently owned, Swiss-based, and has been focused exclusively on tours and activities since its founding. There is no parent company with competing priorities. The product roadmap is driven entirely by the needs of tour operators — because tour operators are the only business TrekkSoft serves.

6. Bilberry vs TrekkSoft: Direct Comparison

7. The Verdict

Bilberry is a technically interesting platform with genuine innovation in resource management and a clean OCTO API architecture. For a platform founded in 2020, it has built something credible. If it were an independent company with a growing user base and transparent ownership, it would be worth serious evaluation.

But Bilberry is not that product anymore. It was acquired in April 2025 by a precision agriculture and construction technology company with no strategic presence in tourism. It has zero reviews on any independent review platform, making it impossible to verify the operator experience. It has two OTA integrations compared to TrekkSoft's thirty. And it is only six years old, with no multi-year track record of stability through platform iterations, ownership transitions, or market downturns.

For operators making a long-term platform commitment, these are not minor concerns. Your booking software is infrastructure — it needs to be reliable, focused, and operated by a company whose entire business depends on tour operators succeeding. TrekkSoft meets that standard. Bilberry's ownership situation raises real questions about whether it will continue to.

Bilberry is worth evaluating if you:

• Are based in Norway or the Nordic region and specifically value Vipps payment support and Norwegian-language documentation
• Have complex multi-location resource management needs and are willing to accept the ownership uncertainty
• Are at an early stage and want to test a platform with minimal financial commitment

TrekkSoft is the better choice if you:

• Want a platform owned by a company that has been focused exclusively on tour operators for 15+ years
• Need 30+ OTA integrations — not just GetYourGuide and Viator
• Want independent peer validation — 215+ G2 reviews that you can read before you commit
• Need a free website builder, mobile POS, digital waivers, and gift cards without uncertainty about what is included
• Operate internationally and need support in your language from a dedicated account manager

Sources: Bilberry.no, Trimble Inc. acquisition announcement April 2025, Crozdesk, Capterra, G2, Trustpilot (all zero reviews confirmed), TrekkSoft internal analysis.