Aug 14, 2019 |

How to maximise sales of every tour

Depending on how your tours are structured, you either have tours with high fixed costs or high variable costs. 

High fixed costs mean that regardless of the number of people going on your tour, the costs you incur to run the tour doesn't change. For tours like these, usually bus tours, boat tours or even transfers, it is crucial for operators to get as many people booked up to maximise your revenue.

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Published by Johanna Messer | Jul 2, 2019 | | 1 MIN READ

Could partnering with hotels increase your tour bookings?

Half of your prospective customers are likely to already be in your destination. Sounds like a lot, doesn't it?

According to recent studies, 48% of experiences are booked in-destination (Google/Greenberg, 2019).

When publishing the Travel Trends Report 2019, we found that last minute bookings was the number one booking trend experienced among tour operators internationally. In addition, we noticed a clear pattern in our own TrekkSoft booking data: tours and activities which last 1 to 3 hours tend to be booked in-destination or just before arrival.

Teaming up with - and gaining advocacy from - established players is vital for market presence and a steady revenue stream.

This blog post outlines a different approach to driving in-destination bookings, one that is driven by strong partnerships with other local businesses. 

For more in-depth discussion, you can download our Simple Guide: Increase Bookings In-Destination

 

Increase in-destination bookings with hotels

Discovery

The early bird catches the worm. Reaching travellers at breakfast - or even at the point of their accommodation arrival - is a great way to attract those with open agendas.

Thanks to their prime locations and excellent exposure to target groups, representatives at hotel concierge are a popular channel for promotion of local experiences. 

 

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Conversion

Distributing your tours through local hotels requires dedicated time to build a strong relationship and understanding of your business USPs. How could the hotel benefit from distributing your tours and activities?

A win-win scenario could be offering discounted tickets for hotels to sell at their own price, seat upgrades, a free meal or a souvenir item. Choose a tour offering that benefits or matches the partnering hotel’s profile and values for a successful long term collaboration.

Some companies will pay a commission fee for concierge bookings - just like an agent booking. This would range from 5-10% of the ticket price. However, you don’t have to choose a cash fee option. 

 

Increase your bookings via hotels

 

For processing of 3rd party bookings, make sure to choose a booking system that supports multi-channel distribution and dynamic pricing. 

This will enable a concierge to see the live status of your tour capacity and availability, issue exclusive discount codes or vouchers and process payments on site - without phone calls or email correspondence.

 

    Want more in-destination booking conversion methods?  Download our free guide:

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Johanna Messer
Published by Johanna Messer
Johanna is part of TrekkSoft’s marketing team. Before joining our Interlaken HQ, she worked in marketing & communications for newspapers in Sweden and the UK. On weekends you will find her hiking up a mountain or planning her next adventure.
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