This is a guest blog written by Anastasia Sviridenko, content marketer at TextMagic.
We use our smartphones and other mobile devices a lot. An average user can spend anywhere from 2.5 hours to over 5 hours out of the day on their phone. That’s almost a third of the time a person is awake.
A majority of this time, as high as 90% is spent using mobile applications known as 'apps'. The most popular are messaging and social media apps such as Facebook Messenger, WeChat, WhatsApp, Kik and traditional SMS.
Messaging apps are increasingly becoming the fastest and most convenient way to reach potential customers. In 2018, businesses across many spaces, especially the tourism industry, should use these apps to communicate with their customers.