Travel restrictions are easing, but the challenge is by no means over. Tour operators are facing new guidelines and a crisis of consumer confidence, both of which threaten to put a huge dent in bookings for the foreseeable future.
Jon is CEO and Co-founder of TrekkSoft. He is also Co-founder of Outdoor Interlaken AG and Co-owner of Bus2Alps, Europe's leading student travel provider. Before this, Jon was a trip leader for Equator Expeditions.