Oct 10, 2018 |

How a partner network can bring destination success

We’ve been writing a lot recently about marketing for Destination Management Organizations (DMOs). You can check out our free eBook ‘The Destination Marketing Handbook’, which is filled with useful tips on how to market your destinations and experiences.

Skift recently published a blog titled '4 Trends Defining Tourism Marketing in 2018.' Dan Peltier wrote, ‘We’ve seen a lot of tried-and-true marketing tactics from destinations this year, but we also saw some newer, smarter strategies on how to use the masses of content and opinions available these days, thanks to social media.’

One trend in the article stood out as an excellent marketing strategy for destinations. It's easily achievable, makes business sense, and surprising that more destinations are not utilizing opportunities to collaborate.

Kyle McCarthy

Kyle McCarthy
Kyle McCarthy is a founder of Family Travel Forum, trusted by those who "Have Kids, Still Travel!" for vacation planning since 1996. As editor, she writes regularly for MyFamilyTravels.com (chosen by the Wall St. Journal as “Best for Grandparents”), contributes to US News & World Report on travel and trends, and has provided custom content to Disney.com, Travelocity, Discovery and many other brands.
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