Nov 7, 2019 |

How to analyse your demand to optimise tours and increase revenues

I've been speaking to many of our customers in the last few months and a topic that keeps coming up is how to increase bookings while maintaining a healthy margin. As an operator, you have to get enough bookings to cover the cost of your guides, your permits, your boats, your offices and more. 

The tendency to rely solely on 3rd party channels to bring in bookings is affecting revenues due to high commission rates charged by OTAs like TripAdvisor Experiences and Get Your Guide. However, paying a 25% commission to get 100% occupancy for a boat tour isn't always a bad thing.

Lorena Rivas G.

Lorena Rivas G.
Lorena is Marketing Event Manager at TrekkSoft. She is a dynamic, passionate and creative marketer with 6 years of experience in the IT area. Her biggest passion is travelling around the world (especially to Colombia where she comes from). Besides being a globetrotter, she loves healthy food, fitness and boxing.
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