Nov 7, 2019 |

How to analyse your demand to optimise tours and increase revenues

I've been speaking to many of our customers in the last few months and a topic that keeps coming up is how to increase bookings while maintaining a healthy margin. As an operator, you have to get enough bookings to cover the cost of your guides, your permits, your boats, your offices and more. 

The tendency to rely solely on 3rd party channels to bring in bookings is affecting revenues due to high commission rates charged by OTAs like TripAdvisor Experiences and Get Your Guide. However, paying a 25% commission to get 100% occupancy for a boat tour isn't always a bad thing.

M. Giulia Biagiotti

M. Giulia Biagiotti
Thanks to an international professional work experience in Paris, Dublin, Valencia and Interlaken in Marketing and Sales, Giulia is specialised in Digital Marketing and Inbound Strategy approach, from SEO optimization to content creation to social media management. Giulia is also our former Italian Content Manager at TrekkSoft. Reach out to her on social media to say hi!
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