May 11, 2021 |

10 steps to mastering the art of storytelling for travel companies

This post was originally published in 2016 and has been updated for relevance since. 

We love stories. A good story can convey a message, entertain or ignite a fire within your audience. As a tourism professional, we create experiences, which in turn become stories.


“The world is shaped by two things — stories told and the memories they leave behind.” 
― Vera Nazarian


Many people think that the art of storytelling is something difficult and complex, reserved only for certain skilled members of society. That couldn’t be farther from the truth. The skills necessary to tell a story can be acquired through practice and with the right toolkit, everyone can become a master storyteller.

Virginia Rizzi

Virginia Rizzi
Virginia is head of affiliate marketing at Glass Digital. She has helped numerous travel clients and influencers connect with tourists across the globe.

Recent Posts


How affiliate marketing can support tour operator recovery

Succefully booking system used in 130+ countries
Travel Trend Report 2020/21 - Download now!
Free tourism resources to download

The ultimate booking solution for you

If you're a tour or activity company or a tourism board, we have the perfect plan for your business.

Get a Demo