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5 Tour & Activity Workshops we think you should attend at ITB Berlin

5 Tour & Activity Workshops we think you should attend at ITB Berlin

Following our ITB Berlin announcement, preparations for the travel trade show of the year are in full swing. As well as our panel participation, we are excited to soon be meeting and exchanging ideas with thought leaders from around the world.

Representing the 3rd largest segment in the travel industry, this year's event will include a brand new forum exclusively dedicated to Technology, Tours & Activities (TTA) with industry specific conference sessions, workshops, networking and events. 

Below we have listed must-attend workshops and other highlights from the first-of-its-kind convention forum in Europe. 

1. Distribution Strategies: How To Choose The Best Distribution Channel

As this event will be presented by TrekkSoft, we know how valuable it will be for you to attend.

In this panel discussion, TrekkSoft CEO Olan O'Sullivan will share his thoughts and best practices on how to create a balanced distribution strategy for tour and activity providers. Joined by SANDEMANs NEW Europe COO Antony Lias, they will discuss techniques and benefits of working with Online Travel Agencies (OTA) without over-dependence on any one distribution channel in order to optmimise sales.


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2. Engaging With Asian Millennial Travelers By Revolutionizing The Tours And Activities Sector

KLOOK is the leading Asian online marketplace for tours and activities, listing over 60,000 offerings from more than 6,000 partnering providers. 

In this speech by European Director Matt Cuckston, you will be walked through technology growth-hacks and online strategies that promote business growth within the sector, with a focus on what makes Asian travellers tick.

Read an interview with Eric Gnock Fah, COO & Co-Founder in our Travel Trends Report 2019.



3.  Mega Topic: In-Destination Services

Travellers' expectations of memorable and personal experiences have made tours and activities become the strategic mega topic for in-destination services. Moderated by Philip C. Wolf, Founder and Serial Board Director at PhoCusWright, this Keynote Executive Panel brings out discussions on the "quantum leap" in the individualisation of travel, how this opportunity can be tapped into and the technological challenges involved. Is quality the new differentiator for travel companies and how do you overcome problems such as overtourism?

Read our article on overtourism in our Travel Trends Report 2019.


4. How To Travel. A User’s Guide

What do we look for when we travel to other countries? How do we get around and what goes on our packing lists and bucket lists? Do we travel with others or go solo?

Based on personal experiences of life on four different continents, travel writer and best-selling author Ilija Trojanow shares his ideas of the art of travel and the consequences of over tourism in his keynote speech.



5. Interview with Mark Okerstrom, CEO Expedia Group

OTA overload when Expedia Group CEO Mark Okerstrom and PhoCusWright founder Philip Wolf in a 1-2-1 interview discuss the future, growth opportunities and differentiating strategies of its 23 brands in the global online marketplace for travel. We look forward to gaining insight into a company operating in 75 countries with brands including Expedia, Hotels.com, Expedia Partner Solutions, Travelocity and Expedia CruiseShipCenters. 


While inspired in Berlin, we look forward to meeting you and discussing growth potential and smart distribution strategies for your business. We will be in Hall 5.1, Stand 119 between the 6th to 10th March. Come and say hello or arrange to speak with us individually.

                           Missed our workshop in Berlin?                                Read more about distribution strategies here:

Ebook: How to work with Online Travel Agents

Johanna Messer
Posted by Johanna Messer
Johanna is part of TrekkSoft’s marketing team. Before joining our Interlaken HQ, she worked in marketing & communications for newspapers in Sweden and the UK. On weekends you will find her hiking up a mountain or planning her next adventure.
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