Aug 14, 2019 |

How to maximise sales of every tour

Depending on how your tours are structured, you either have tours with high fixed costs or high variable costs. 

High fixed costs mean that regardless of the number of people going on your tour, the costs you incur to run the tour doesn't change. For tours like these, usually bus tours, boat tours or even transfers, it is crucial for operators to get as many people booked up to maximise your revenue.

All Posts
Published by Johanna Messer | Apr 2, 2019 | | 1 MIN READ

The growing importance of Online Travel Marketplaces

This blog is an extract from our eBook 'Travel Trends Report 2019' written by Nicole Kow. You can get your free copy here.

Back in 2016, we ran our very first distribution survey. Of the 41.3% of business (out of 209 participants) who sell their tours on OTAs, Viator was the leading OTA of choice, followed by Expedia and Get Your Guide. Not much has changed since then.

OTA chart

 

Table 1 - Marketplace bookings in 2017

Table 1 1 2

Table 2 - Marketplace bookings in 2018

Table 1-1

Marketplace bookings processed through TrekkSoft’s Channel Manager in 2017 and 2018 show similar results with our 2016 findings. 

 

Viator continues to lead the way, generating more than 6 times in bookings and revenue compared to Expedia in 2017.

In 2018, Viator brought in more than 10 times the bookings by Civitatis and more than 6.5 times the bookings made by Expedia in 2018.

 

Ebook: How to work with Online Travel Agents

 

Which OTAs provide the best return for your business?

Whic h OTAs-1

Alongside our TrekkSoft data are the results from our 2018 Tourism Survey conducted in August 2018. The survey revealed that Viator remains the chosen OTA, with over 40% of participants voting it as “providing the best return for their business”, followed by Google Trips, Expedia and Get Your Guide.

Related reading: In the driver's seat: 3 steps to working with OTAs

 

Compare the leading market places - and promising newcomers - in one useful guide:

New call-to-action

 

All Posts
Johanna Messer
Published by Johanna Messer
Johanna is part of TrekkSoft’s marketing team. Before joining our Interlaken HQ, she worked in marketing & communications for newspapers in Sweden and the UK. On weekends you will find her hiking up a mountain or planning her next adventure.
Succefully booking system used in 130+ countries
Free tourism resources to download
Download the Large Marketplace Comparison guide today!

The ultimate booking solution for you

If you're a tour or activity company or a tourism board, we have the perfect plan for your business.

Get a Demo