This post was originally published in 2016 and has been updated for relevance since.
We love stories. A good story can convey a message, entertain or ignite a fire within your audience. As a tourism professional, we create experiences, which in turn become stories.
“The world is shaped by two things — stories told and the memories they leave behind.”
― Vera Nazarian
Many people think that the art of storytelling is something difficult and complex, reserved only for certain skilled members of society. That couldn’t be farther from the truth. The skills necessary to tell a story can be acquired through practice and with the right toolkit, everyone can become a master storyteller.
As a tour operator or activity provider, you notice travel trends every day. Maybe you’re welcoming more young travellers, British tourists, or foodies on your tours at the moment.
However, it’s also beneficial to be prepared for upcoming travel trends. Here are the 2016 travel and tourism trends worth knowing about, as well as how to adapt your tours or activities to take advantage of them.