Tour companies have increased efforts and spend more time on effective distribution channel strategies, growing sales, and offering a better experience for clients. Not focusing on a distribution channel strategy is like offering your clients the greatest tours and experiences but not telling anyone about it.
There are many distribution channel strategies that you can apply to your own company, but before we continue on how you can apply them to your business, some of the advantages you should be aware of about your distribution channel strategy include maximizing your sales opportunities, building a stronger relationship with your customers, developing your brand voice, increasing brand awareness, and much more.
After our tips, you'll be able to build an effective distribution strategy that delivers your products and services to your audience.
As a tour operator or activity provider, you notice travel trends every day. Maybe you’re welcoming more young travellers, British tourists, or foodies on your tours at the moment.
However, it’s also beneficial to be prepared for upcoming travel trends. Here are the 2016 travel and tourism trends worth knowing about, as well as how to adapt your tours or activities to take advantage of them.