In this era of websites like TripAdvisor, Itineree, Skyscanner and AirBnB, it seems that tourism has become a digital sphere. People can now book airfare, hotels, excursions, meals and transportation online months before their vacation, making the role of print marketing feel archaic.
As a tour operator or activity provider, you notice travel trends every day. Maybe you’re welcoming more young travellers, British tourists, or foodies on your tours at the moment.
However, it’s also beneficial to be prepared for upcoming travel trends. Here are the 2016 travel and tourism trends worth knowing about, as well as how to adapt your tours or activities to take advantage of them.