Gen Z is the newest generation; they were born between 1997 and 2012 and are currently between 9 and 24 years old. This generation, unlike baby boomers and millennials, was born with technology. The whole revolution of how we communicate and interact is something they have been used to since childhood. The iPhone, for example, was launched in 2007; in their teens, they were connected to wi-fi and using mobile devices, besides social media and on-demand entertainment.

So, how to stand out from the virtual crowd for a generation that has always been online? And most important, why the travel industry should pay attention to Generation Z?

First, it is important to know that the way the newest generation travels is not the same as we might be used to it - but don't worry, we'll talk more about it.

Does this mean that your tours and activities should change their strategies entirely? No need to rush, but it means that your business needs to understand the future of the travel and tourism industry.

Gen Z plays a crucial role in shaping how we all consume, buy and engage with brands. For the newest generations, Gen Z and Millenials, travel has become more than just a brief escape from reality, but an element of their life.

Here is some information about this new generation to help you understand how Gen Zs will influence the industry and their current behavior.