We are proud to announce a collaboration with Bologna Welcome, the official Convention and Visitors Bureau of Bologna, Italy. The destination has seen steady growth in tourism in recent years. With its supply system, product development, and diverse market, Bologna Welcome has encouraged and supported the metropolitan city’s tourism efforts.
TrekkSoft will be working together to help promote and market the metropolitan region. As a leader in software solutions for booking management, this new collaboration will make it possible for customers to purchase tours and activities directly from the Bologna Welcome website.
TrekkSoft will help Bologna Welcome to:
- Further support their local network of activities providers and tour operators
- Strengthen their efforts to invest in suppliers and assist them in selling their inventory
- Make vouchers and tickets available for tours and activities in the region
- Create customized packages built around the unique needs and interests of a wide range of customers
- Improve their navigation online and experience with an up-to-date support system, available 24/7
"Italian Destination Management Organizations (DMO) have begun to understand how in the current scenario of the tourist market, increasingly dominated by intermediaries and self-made travelers, there is a need for a strategic renewal aimed at marketing the destination and conversation with the visitor.
DMOs today need to strengthen their business sense and strategically combine information and promotion. Bologna Welcome is surely among the leaders of this approach and their work with TrekkSoft is the logical consequence of the need to provide easy, safe, and online access to the entire range of experiential tourism in the destination."
-Tommaso Peduzzi, Senior DMO Manager for TrekkSoft Italy
The Bologna Welcome office
"Tourism in the metropolitan area of Bologna is growing steadily, making the city one of the most attractive tourism destinations in Europe. Hence the need for more urgent access to tools that allow tourists and visitors to buy their experiences and services online, even before visiting the city. An important change for us, which is already revealing a winning choice at a strategic and commercial level."
-Celso De Scrilli, President of Bologna Welcome
TrekkSoft's services for Bologna Welcome will be available at their three locations – Piazza Maggiore, G. Marconi International Airport, and Fiera. For more information about Bologna Welcome, visit their official website.
Written by Sara Napier Burkhard
Sara is a writer from the American West Coast. In recent years, she's written for companies like Hipmunk, iTourMobile and Mylikes. She now resides in Zurich, Switzerland where she finds new adventures and attempts to speak German with minimal success.