This interview and article was originally published in Spanish by Maria Eugenía Coppola in April 2017.
When researching Millennials, Airbnb revealed that most prioritized travel over purchasing a home, getting a car, or paying off debt. They're also the largest living generation right now, which means they're crucial to consider as a destination marketing organisation or travel experience provider.
In December 2016, Visit Norway launched the campaign "5 friends on a Road Trip in Norway" on YouTube to attract millennial travellers. Since then, it has had 6 million views in English and Spanish combined and is still featured on the destination website.
Here, we'll share our interview with Eugenia Fierros, Tourism Manager for Spain at Innovation Norway. In this chat with Eugenia, we dig deeper into Visit Norway's marketing campaign to understand their strategy, keys to success, and challenges.