Lucy Fuggle

Lucy is Head of Content Marketing at TrekkSoft. She tries to read a book a week, travel solo every month, and share ideas on lucyfuggle.com. You can usually find her in Switzerland's Berner Oberland.
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Recent Posts

Travel booking trends: what's changing for 2018?

Published by Lucy Fuggle on Nov 20, 2017

By understanding the coming year’s trends, travel professionals can make strategic choices to double down on strengths and pivot towards rising markets and booking channels.

Following the success we’ve had with our Travel Trend Report 2017, we’re working on a more comprehensive and extensive report for 2018. The full report will be published later this year, but you can now download our early access chapters!

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65 travel & tourism statistics to know about in 2017 and 2018

Published by Lucy Fuggle on Sep 8, 2017

Our travel trends content is a staple part of what we produce at TrekkSoft, from our annual trend reports to our blog content. Through it, we want to help tour operators and destinations to better understand what's shaping the industry – and help them to respond in the best way possible. 

One year on from our 70 travel and tourism statistics to know about in 2016, we wanted to freshen things up. So here you go, a selection of our own data insights plus the research we've been talking about most here at TrekkSoft HQ.

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Spotlight: Terrandes Adventure, a DMC offering personalised tour experiences in Ecuador

Published by Lucy Fuggle on Apr 28, 2017

This Spotlight article was originally published in Spanish by María Eugenia Coppola.

Paradisaical beaches, unique landscapes and lush nature. Generous people, rich history, and delicious gastronomy. It's almost impossible to say what's the best thing about Ecuador because every visitor falls in love with something different.

That's how Terrandes Adventure was born four years ago. Gabriela Cordero, Sales Manager of the company, caught up with us to share how they have managed to position themselves in the industry with a strong emphasis on customized experiences.

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Facebook City Guides: what is it and how will it impact travel?

Published by Lucy Fuggle on Mar 23, 2017

This article was originally published in Spanish by María Eugenia Coppola on March 8 2017.

Tech spending in travel – and in particular, around experiences – is definitely having a moment.

Lately we've seen the rise of Airbnb Experiences, Google Trips, Google Local Guides, and now Facebook City Guides. While City Guides is still being tested in the United States, it's estimated that it will reach the rest of the world during the first half of 2017. 

As a professional in the tourism sector, it's worth you knowing what Facebook City Guides is, what it offers to consumers, and what impact it might have on tours and activities.

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How to know when you’re ready for booking software as a tour and activity company

Published by Lucy Fuggle on Mar 20, 2017

You most likely know about the advantages of booking software. But how do you know when your tour and activity company is ready to invest in it? You might be wondering if the additional cost is really worth it, especially when you have things like seasonality to deal with.

Here's our advice to help you know when it's time to make the call to get set up with a booking system like TrekkSoft.

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Making experiences the cornerstone of destination marketing: How DMOs are remaining relevant in 2017 [Research Report]

Published by Lucy Fuggle on Mar 7, 2017

Our latest TrekkSoft research report has just been published: "Making experiences the cornerstone of destination marketing: How DMOs are remaining relevant in 2017".

With this study, there are several questions we wanted to answer. Firstly, how are destination marketing organisations (DMOs) responding to an increasingly digital world? If they are feeling the pressure to evolve, what hurdles are they facing? What opportunities are they seizing?

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Our take on the opportunities to go after in Phocuswright's "Global Travel Activities 2014-2020: Tours & Attractions Come of Age"

Published by Lucy Fuggle on Feb 23, 2017

Due to be released in the second quarter of 2017, the Phocuswright Special Project "Global Travel Activities 2014-2020: Tours & Attractions Come of Age" dives into the issues and trends transforming tours and activities. As sponsors of the project, TrekkSoft has had a first glimpse at the findings. Phocuswright research is always top-quality, and with this report they deliver yet another catalyst for a major industry shift.

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Our Spotlight interview with TripAdvisor on the democratisation of tourism

Published by Lucy Fuggle on Feb 10, 2017

This Spotlight interview has been translated from the original Spanish by María Eugenia Coppola.

Every month, 390 million users log on to TripAdvisor all over the world. Can you visualise how big that community is? It's more than eight times the total population of Spain or Argentina! Without a doubt, the platform offers something that consumers are looking for.

But what value does TripAdvisor offer companies in the tourism sector? How can you improve the positioning of your business? How much time should you devote to the platform? Discover the answers to these questions and more in this interview with Blanca Zayas, Associate Director of Communications for TripAdvisor Spain and Brazil.

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TrekkSoft World Adventures – the 2016 edition

Published by Lucy Fuggle on Jan 2, 2017

From the very beginning, TrekkSoft has been about adventure – and we've stuck to our roots. As the team has grown to over seventy people, mostly based in our HQ in Interlaken, Switzerland - we've kept hiring adventurous types who climb, ski, hike, bike, or swim on any given weekend.

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21 distribution channels for tour operators to consider using in 2017

Published by Lucy Fuggle on Dec 28, 2016

To prepare for the year ahead as a tour operator, it's worth putting some thought into your distribution channels. How are you getting your tours in front of your customers? What range of channels are you using, online and offline?

We've talked before about the importance of a balanced distribution network, but it's worth repeating. In a rapidly-changing industry, a good balance of channels is one of the best ways to ensure your tour and activity business's sustainable future. 

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