Oct 10, 2018 |

How a partner network can bring destination success

We’ve been writing a lot recently about marketing for Destination Management Organizations (DMOs). You can check out our free eBook ‘The Destination Marketing Handbook’, which is filled with useful tips on how to market your destinations and experiences.

Skift recently published a blog titled '4 Trends Defining Tourism Marketing in 2018.' Dan Peltier wrote, ‘We’ve seen a lot of tried-and-true marketing tactics from destinations this year, but we also saw some newer, smarter strategies on how to use the masses of content and opinions available these days, thanks to social media.’

One trend in the article stood out as an excellent marketing strategy for destinations. It's easily achievable, makes business sense, and surprising that more destinations are not utilizing opportunities to collaborate.

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Published by Stephanie Kutschera | May 18, 2018 | | 1 MIN READ

Leading industry player in travel tech continues expansion with Digital Ticketing Systems

We are delighted to share that UK-based Digital Ticketing Systems, DigiTickets are now part of the TrekkSoft Group.

Digital Ticketing Systems Ltd (DigiTickets) started in 2010 and specialises in ticketing, EPOS and membership solutions to leisure attractions and events, based primarily in the UK and Ireland. The company supplies solutions to more than 400 clients including Cadbury World, Dublin Zoo, Design Museum and the National Marine Aquarium.

Valentin and Richard - TrekkSoft Group

Image: Valentin Binnendijk (left) and Richard Booker (right) in DigiTickets’ office in Exeter.

 

Also founded in 2010, TrekkSoft expanded quickly with a series of accolades along the way, earning the 10th position in the “Top 100 Startups” award in 2014 and named one of the “Hottest Startups in Switzerland” by Business Insider in 2015.

In 2017, the TrekkSoft Group was announced and now employs over 100 people with offices in Interlaken, Zurich, Exeter, Milan, Dublin and Minsk. The group supplies software solutions to over 2000 clients globally. In addition to booking solutions, the group also offers a complete range of payment processing solutions through TrekkPay, processing in excess of £250,000,000 in booking revenue last year. 

Richard Booker, Founder and Managing Director of DigiTickets, said “We're very excited to be joining the TrekkSoft Group. Our culture, ethos and values are perfectly aligned; both DigiTickets and TrekkSoft are driven by innovation and are passionate about the clients we serve.

"Working with TrekkSoft enables us to accelerate our plans to scale and grow internationally and we're looking forward to driving our ambitious and exciting plans in partnership with the TrekkSoft Group.”

Philippe Willi, CEO of TrekkSoft Group, added “The team at DigiTickets have built an exceptional product that serves a loyal and long-standing client base. They are a respected leader in their industry with a product suite that compliments the services delivered by TrekkSoft. We’re delighted to welcome them to the group and look forward to furthering our mission to build, invest in and operate a collective of profitable, scalable, market-leading companies within the group.”

“We support each company within the group with infrastructure, capital, sales and marketing resources to accelerate growth and add value to our clients. We can’t wait to work with and learn from Richard and his team to advance the group as a whole. This is certainly an exciting time for us and our industry as a whole,” added Valentin Binnendijk, CTO of TrekkSoft Group.

In 2015, TrekkSoft acquired Acteavo, an Irish software company. This was followed by a strategic partnership with myobis in 2016. DigiTickets is the most recent deal by the group as part of its ambitious plans actively pursue additional growth opportunities.

 

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Stephanie Kutschera
Published by Stephanie Kutschera
Stephanie is Senior Marketer & Content Writer at TrekkSoft. She has worked in marketing for over 8 years in various business sectors across the UK. She loves exploring and taking part in tours & activities around the world.
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