Stephanie Kutschera

Stephanie is Senior Marketer at TrekkSoft. She moved to Switzerland from her homeland of Scotland in April 2018. She enjoys travelling and trying new activities. Keep updated on her adventures at
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Recent Posts

How to remain productive during high season

Published by Stephanie Kutschera on Jul 18, 2018 | 2 minute read

When we are busy, the time flies away, and it feels like our work is never finished. We start the day with a plan, but rarely complete those things we set out to do, which can become frustrating as deadlines begin to loom. 

During high season, the usual priorities shift as the high volume of customers and tours running today come first. This is completely understandable, but, if you only focus on the present, then you aren't proactive. We have to be planning for the months when we will need more business.

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Instagram travel pages that tour & activity operators should follow

Published by Stephanie Kutschera on Jul 10, 2018 | 7 minute read

In June 2018, Instagram announced that they had reached 1 billion active users. This figure is almost triple of those on Twitter, who in Q1 2018 reached 336 million, and 10 times the amount of Snapchat who currently have 100 million active users.

The social platform reported that there were 15 million active business profiles on Instagram in July 2017. By November of the same year, this figure had leaped to 25 million active accounts

According to TechCrunch, Instagram claims the majority of these accounts are owned by small businesses, and one in three say they have built their businesses using the platform. Vishal Shah, Director of Product for Instagram Business, added: "businesses that are natively born on Instagram often do the best on the platform." 

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Travel statistics to know about in 2018 and 2019

Published by Stephanie Kutschera on Jul 4, 2018 | 13 minute read

For tour & activity operators, it can be challenging to find out what the current travel statistics and insights are, without having to look at hundreds of articles across the web.

At TrekkSoft, we know how valuable travel statistics can be to our customers, so every six months we do all the research and collate our findings in one place.

Each December we release the highly anticipated annual travel trends report filled with survey results and expert opinion, and then in July we publish our travel statistics to know report which is an update of what has changed and what to expect in the year ahead. 

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3 ways your website could be losing bookings

Published by Stephanie Kutschera on Jun 26, 2018 | 3 minute read

As an established tour operator you could have everything in place for success; from outstanding tours, a prominent location, partnerships with tourist offices, integration with online travel agents, plus strong customer feedback. But, you aren’t getting as many bookings through your website as you would like, or website visitors seem quite low.

Ideally, you want customers to come directly to your website so that you can offer the best service experience from start to finish, plus, you will also avoid paying hefty commission fees.

Here are 3 simple reasons why you could be losing bookings on your website:

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8 must-have gadgets for a busy tour guide

Published by Stephanie Kutschera on Jun 12, 2018 | 8 minute read

If you are a tour guide, then you are most likely one very busy person. Your days will be full of meeting new people, keeping said people as safe as possible, and providing an incredible, memorable experience over and over again. It’s one of the most rewarding jobs in the world, but it's also very demanding, especially during the high season.

In every part of our lives, gadgets are continually being developed to make things that little bit easier. For tour guides, it's no different, and to make your life even easier, I have researched and whittled down the must-have gadgets for you. 

Here are 8 gadgets that every busy tour guide should have:

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Chinese Travel Trends: Expectations of a maturing market

Published by Stephanie Kutschera on Jun 4, 2018 | 3 minute read

Editor's note: this post is an excerpt from our Travel Trends Report 2018 which you can access now.

From 2017 to 2022, Euromonitor International predicts continued growth of 8.4% in the number of Chinese outbound travelers, reaching a whopping 128 million outbound trips by 2022. With a growing middle class, researchers also expect China to be one of the largest contributors to the tourism sector in the coming years.

2018 will be the EU-China Tourism Year where the European Commission and the European Tourism Commission will work closely with China National Tourism Administration to promote European destinations to Chinese travelers.

This partnership will strengthen ties between Europe and China (a smart move considering South Korea’s sharp decline in Chinese visitors when the Chinese government imposed a travel ban on the country due to political tensions), and aims to make it easier for Chinese travelers to explore Europe by increasing the number of connecting flights and improving visa application processes.

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LGBTQ Tourism: Travel trends and opportunities 2018

Published by Stephanie Kutschera on May 29, 2018 | 4 minute read

Editor's note: This post is an excerpt from our Travel Trends Report 2018, written by Lucy Fuggle. You can access the report now. 

Lesbian, gay, bisexual, transgender and queer (LGBTQ) tourism has experienced a significant increase in recent years, and we can only foresee more growth. Why? It makes social and financial sense.

Up to 7% of adults are estimated to identify as LGBTQ. And as the Second Global Report on LGBTQ Tourism by UNWTO and IGLTA explains, the LGBTQ segment is recognized to travel more often and demonstrate higher-than-average patterns of spending.

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5 examples of how to stand out from your competition

Published by Stephanie Kutschera on May 24, 2018 | 6 minute read

With the high season just around the corner, it may seem like the right time to stop promotion and rely on the influx of impending tourism. In reality, it is more vital than ever to make your tours and activities stand out from the competition to achieve the best possible results.

Phocuswright’s travel research states 'the tours and activities market is estimated to reach $183 Billion by 2020.' This figure is led by higher tourism and more competitors in the marketplace. 

Another Phocuswright study of the U.S. Consumer confirmed that '80% of U.S. travelers participated in some type of tour, activity, event or ticketed attraction of their last trip.' That’s a big statistic if you consider that out of every 5 travelers, 4 are potential customers for your business.

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Leading industry player in travel tech continues expansion with Digital Ticketing Systems

Published by Stephanie Kutschera on May 18, 2018 | 2 minute read

We are delighted to share that UK-based Digital Ticketing Systems, DigiTickets are now part of the TrekkSoft Group.

Digital Ticketing Systems Ltd (DigiTickets) started in 2010 and specialises in ticketing, EPOS and membership solutions to leisure attractions and events, based primarily in the UK and Ireland. The company supplies solutions to more than 400 clients including Cadbury World, Dublin Zoo, Design Museum and the National Marine Aquarium.

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5 things you need to know about TripAdvisor

Published by Stephanie Kutschera on May 16, 2018 | 6 minute read

Over the last several years, tours, activities, and attractions have been the travel industry’s fastest growing sector. Online sales continue to increase at a rapid pace according to Phocuswright’s definitive study, and as such, there is a visible shift in the marketplace. Big players TripAdvisor acquired Viator and more recently Bókun, Airbnb launched ‘experiences’ and Expedia created ‘Things to do’, plus startups have raised more than $250 million in the last 15 months.

In 2017, guides and operators added 30,000 new experiences on TripAdvisor alone, increasing the number of available tours and attractions by 50%. CEO, Stephen Kaufer, commented at the 2016 Skift Global Forum that they are “looking forward to profitability in the non-hotel segment. And it would be fair to point to attractions as a very big and very interesting growth driver in that non-hotels category.”

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