Oct 10, 2018 |

How a partner network can bring destination success

We’ve been writing a lot recently about marketing for Destination Management Organizations (DMOs). You can check out our free eBook ‘The Destination Marketing Handbook’, which is filled with useful tips on how to market your destinations and experiences.

Skift recently published a blog titled '4 Trends Defining Tourism Marketing in 2018.' Dan Peltier wrote, ‘We’ve seen a lot of tried-and-true marketing tactics from destinations this year, but we also saw some newer, smarter strategies on how to use the masses of content and opinions available these days, thanks to social media.’

One trend in the article stood out as an excellent marketing strategy for destinations. It's easily achievable, makes business sense, and surprising that more destinations are not utilizing opportunities to collaborate.

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Published by Nicole Kow | Aug 5, 2016 | | 3 MIN READ

How TrekkSoft enables experience-driven marketing for DMOs

21st century travellers are all obsessed with “the authentic travel experience”. Travellers today will go through great lengths to find an authentic local experience and are turning the travel industry inside out to find it. They are relying a lot more on digital platforms to research, plan and book the ideal travel itinerary, DMOs need to incorporate technology into their marketing strategies.

We’ve previously talked about how DMOs can engage in more experience marketing efforts and help local experience providers grow their businesses. Today, I want to tell you how TrekkSoft can help you get there better and faster.

1. We can transform your destination website into an activities platform

Our software can help you transform your destination website into an activities platform, where local suppliers in the tours and activities sector can sell their services on your website. Whether you’re looking to re-sell tourism products on your destination website to earn extra revenue, or just improve the customer experience by displaying the latest availability at any point of their journey, TrekkSoft can help you out. 



2. We provide live inventory that is bookable in real-time

Use TrekkSoft and connect your website directly to your suppliers’ system. Let customers find out suppliers’ availability and book tour and activities in real-time, from your destination website. You can also link your inventory with larger online travel agents like Viator and Musement to market your destination to a larger audience. At the end of the day, your visitors get to look at the availability at any point in their customer journey.

Kristian B. Jørgensen, CEO of Fjord Norway, has commented on the partnership with TrekkSoft:


“Our goal was to find the best booking system for activities to make the Fjords Norway region even more available for visitors. After evaluating several world-leading booking systems, TrekkSoft was picked out as the best. We really look forward to offering all our best activities in cooperation with TrekkSoft.”


Find out more about how TrekkSoft is helping Fjord Norway achieve its ten-year plan to innovate the region’s adventure travel industry here.


3. Bringing together SMEs and larger businesses in the local tourism industry

Use TrekkSoft to bring together all the players in the local tourism industry, big or small, to grow the destination together. Our software gives DMOs and smaller suppliers access to top quality technology, creating a vibrant tourism economy where new businesses can quickly leverage off the success of larger tourism brands.

With our Agent Desk feature, a concierge at a hotel can instantly book a tour or activity for their guest with a few simple clicks, eliminating the hassle of additional phones calls, emails and administrative work.


4. No technical expertise needed, TrekkSoft’s got it all sorted out

It’s easy to add new suppliers and their inventory onto your list of bookable tours and activities on your activities platform. It’s also incredibly easy for you to promote your inventory on other online travel agents. The back-end API integrations have been sorted out by our software, all you need to do is click.

For suppliers and small business owners, TrekkSoft's easy-to-use booking system and website builder will give them the tools needed to establish their presence online. 


"TrekkSoft is easy to use once you've set up everything. I’ve done that and I don’t have to do anything anymore, I just get an email notifying me about a booking. I love the phone app, I can make a booking when I’m talking to someone and when I get home, everything is sorted."

- Tom Pelgrum, owner of Bastimentos Alive


5. Grow brand awareness locally and internationally


“We are delighted to partner with TrekkSoft to bring the amazing activities available in Cornwall to a wider audience, and to increase the visibility of what Cornwall has to offer in the international market. Moreover, it offers local companies a platform to launch, manage and accelerate their businesses without the need for any technical expertise. We want our visitors to be able to find the latest prices and availability for things to do, no matter what the weather! I look forward to growing the experiences market in Cornwall together with TrekkSoft.”

- Malcolm Bell, Chief Executive of Visit Cornwall


As a DMO, your main goal is to market your destination to local and international markets, increasing the awareness of your destination across the globe. Allow international re-sellers access to your inventory and let them market your products in international markets on your behalf.

Do you have more tips to help DMOs better market their destinations? Let us know in the comments below. 


Find out how TrekkSoft can benefit your DMO in a personalized consultation with one of our specialists:


Speak to the TrekkSoft team


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Nicole Kow
Published by Nicole Kow
Having graduated from the UK, Nicole travelled around Europe before joining TrekkSoft's marketing team. She is now based in KL and regularly blogs about her travels at Next Train Out.
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