Oct 10, 2018 |

How a partner network can bring destination success

We’ve been writing a lot recently about marketing for Destination Management Organizations (DMOs). You can check out our free eBook ‘The Destination Marketing Handbook’, which is filled with useful tips on how to market your destinations and experiences.

Skift recently published a blog titled '4 Trends Defining Tourism Marketing in 2018.' Dan Peltier wrote, ‘We’ve seen a lot of tried-and-true marketing tactics from destinations this year, but we also saw some newer, smarter strategies on how to use the masses of content and opinions available these days, thanks to social media.’

One trend in the article stood out as an excellent marketing strategy for destinations. It's easily achievable, makes business sense, and surprising that more destinations are not utilizing opportunities to collaborate.

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Published by Sara Napier Burkhard | Apr 3, 2017 | | 1 MIN READ

Increase bookings and gain better reviews on TripAdvisor [Ebook download]

TripAdvisor has been one of the most influential networks for the tour and activity industry in recent years. Companies of all sizes can benefit from joining the site. From guides to activity providers, you have the chance to build up an online space to generate positive reviews and unlimited selling potential.

TripAdvisor reviews are important because they not only provide a chance for customers to voice opinions of their experiences with you, new customers have the chance to see what they can expect. This can lead to more traffic and a better overall impression of your business. 

TrekkSoft customer SANDEMANs NEW Europe is a good example, as they have thousands of reviews for their many locations. When customers start looking into it, they can clearly see that SANDEMANs works hard to provide experiences that people genuinely enjoy.

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Positive reviews are powerful in building a reputable brand

This authentic atmosphere generates a lot of buzz. It's word-of-mouth marketing at its finest as people are more willing to trust the experiences they read in these reviews than from traditional advertising.

Read: 20 steps to improve your ranking and reach #1


Potential customers go onto the site to hear from real customers. The good, the bad, and everything in between are laid out for the world to see. As people are sharing their honest opinions of experiences with your company, a raving review like this one for TrekkSoft customer Bastimentos Alive tends to stand out.

Bastimentos Alive

Bastimentos Alive regularly receives warm reviews like these    

You can't ask for much better than this review. It's descriptive, realistic, and makes every aspect of this tour sound inviting.

So, how can you gain a few better reviews?  

We've put together an ebook to share our wisdom on the subject. Hopefully, this will help you know how to build better experiences and ultimately a stronger network for reviews.

In this guide you'll learn:

  • How to provide professional follow-up interactions with each booking
  • How to gain better quality reviews from customers
  • Best practices for replying to and monitoring comments

As a bonus, the book also has daily prompts to help you create better experiences for your company and customers. Update your knowledge and build up your best reputation online with a free ebook download.  


 Gain better reviews on your TripAdvisor. Download our free ebook.

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Sara Napier Burkhard
Published by Sara Napier Burkhard
Sara is a writer from the American West Coast. In recent years, she's written for companies like Hipmunk, iTourMobile and Mylikes. She now resides in Zurich, Switzerland where she finds new adventures and attempts to speak German with minimal success.
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