Sara Napier Burkhard

Sara is a writer from the American West Coast. In recent years, she's written for companies like Hipmunk, iTourMobile and Mylikes. She now resides in Zurich, Switzerland where she finds new adventures and attempts to speak German with minimal success.

Recent Posts

Why you need to work on your creative storytelling

Posted by Sara Napier Burkhard on Aug 16, 2017

Content is easy to think about.

Let me rephrase that. Content is really easy to think about.

And since the advent of internet, there is no shortage of it anywhere online. One of the easiest things to do when establishing your brand is to fill up a website with some words and pretty visuals. And frankly, it's a lot of fun.

It's also very noisy and with all of that content floating around, it can be hard to stand out. Especially when it comes to selling something. 

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How to use TrekkSoft to sell custom tours with less paperwork

Posted by Sara Napier Burkhard on Aug 8, 2017

Each customer has their own idea of what their trip should look like. Today's traveler is looking for an experience that feels authentic and one of a kind. One of the best ways a tour or activity provider can do this is by offering a customizable tour. 

But that's a lot of work. Building standard offers to fit your existing audience is challenging enough, without adding custom requests into the mix. It can be a lot of paperwork, and several hours spent planning over Excel sheets, your calendar, and every productivity tool you can get your hands on. 

But there's a simpler way. In this article we'll talk about how TrekkSoft can help you create the tailor-fitted tours your customers are looking for.

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4 angles for a successful flash sale to boost last-minute sales

Posted by Sara Napier Burkhard on Jul 28, 2017

It doesn't matter which industry you're in, if you're selling something a sale is always a practical way to drive more business. It's especially useful in the seasons when consumers are expecting to find good deals. For most industries, this usually happens at the end of a season.  

This is why at the end of summer, for example, you'll always find discounts on services and merchandise. It's a smart way for businesses to squeeze the last bit of revenue out of their most popular seasons and prepare for the new ones ahead. A popular model, especially in online marketing, is to have a flash sale.  

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3 ways to re-engage old customers before the high season

Posted by Sara Napier Burkhard on Jul 18, 2017

At TrekkSoft, we work with companies in a variety of fields. From active brands guiding snowboarders along the Swiss Alps to boating excursions that bring customers on a new adventure in the sea.

But no matter what your company does or which season it thrives in, there's one thing you all have in common: a high season! A time when travelers are flocking to your destination and looking for new experiences.

From tourism to retail, most businesses know to place emphasis on new customers. But what about existing and former customers? Today we're going to go over three simple ways to re-engage with past customers just in time for your busiest season.

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4 ways to stay organized during the high season

Posted by Sara Napier Burkhard on Jul 13, 2017

In the TrekkSoft content team, we love good organization. That's why we rely on tools like Hubspot, Evernote, and dapulse each day. We know that with the right tools, we're able to stay up to date with all of our projects.

The same is true for a tour or activity company. With the right tools, you'll have the ability to move your business forward even during your busiest time. We've talked about how to increase your bookings during high season, but not so much about what to do once you've gained them.

Here are our organization tips for the times when you might have more bookings than you know what to do with. 

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5 quick hacks to spruce up your website right now

Posted by Sara Napier Burkhard on Jul 4, 2017

If you've been reading our articles and resources for a while, you may have noticed something about the TrekkSoft content team. We're in the business of hacking. (No, not that kind of hacking. Though we do have a lot to thank our fantastic developers for!)

I'm talking about the sort of tips and tricks that help tour and activity providers do their best work, sell more bookings, and cut out all the wasted time! We want you to be punctual, effective, and offer something you can feel proud of.

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Your quick guide for a TripAdvisor profile that will stop customers in their tracks

Posted by Sara Napier Burkhard on Jun 30, 2017

Did you know that a majority of customers decide whether or not to make a purchase based on an average of six reviews That means you need to be where the customers are searching.  For tourism experts, TripAdvisor is a must!  

But it's not enough to just be there. You need a fresh and functional profile if you want to attract customers as well. 

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4 ways to adapt your tours for Baby Boomers

Posted by Sara Napier Burkhard on Jun 15, 2017

Whether you know them as senior citizens or "super adults", the 65+ crowd is traveling now more than ever before. According to AARP, it was estimated in 2016 that most Baby Boomers are expected to travel at least a short distance for leisure within the next two years. Those numbers are expected to remain high well beyond 2020.

It’s looking like the Boomers are in the midst of their biggest travel boom. Now is the time to find out if your company is ready to offer an enjoyable experience for customers regardless of their age or ability level.

If you're not sure, not to worry. Here are some tips to help you offer a better travel experience for every customer that books with you.

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Practical ways to adapt your tours for disabled travelers

Posted by Sara Napier Burkhard on May 25, 2017

The joys of traveling should be accessible to anyone. It is one of life’s most enriching experiences. It helps us to experience something new that expands the way we view the world around us, and it could ultimately shape the way we live.

But not everyone can travel the same way. There is a lot that goes into planning a trip, tour or activity and for some, there are additional factors to consider. Every person has a different ability level, and there should be options to make it possible for all of us to share in the beautiful experiences that come with travel.

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The best advice from TrekkSoft customers on successful tours and activities

Posted by Sara Napier Burkhard on May 18, 2017

From tour operators to activity providers, we feel very fortunate to have so many talented, interesting customers from across the globe. From cityscapes to exotic destinations, it's always a pleasure to work with a variety of customers.

One of the most rewarding parts of what we get to do at TrekkSoft is having the opportunity to work with and learn from so many different industry professionals. From DMOs to tour operators, there's plenty of knowledge we can share. That's why we've put together this collection of advice from some of our favorite Spotlight articles.  

We hope it will give you some inspiration as we move into tourism's high season. 

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