Sara Napier Burkhard

Sara is a writer from the American West Coast. In recent years, she's written for companies like Hipmunk, iTourMobile and Mylikes. She now resides in Zurich, Switzerland where she finds new adventures and attempts to speak German with minimal success.

Recent Posts

6 Key opportunities to look for during your next trade show visit

Posted by Sara Napier Burkhard on Oct 16, 2017

The summer months are behind us and we're coming into one of our favorite times of the year – trade show season. From TTG to ITB, we're gearing up for the events that bring the whole world of travel together under one roof.

Trade shows are multifaceted because they allow you a chance to hear from leading experts, meet with potential partners, and even provide awareness about your business. With WTM London coming up, we look forward to figuring out how to make the most of the opportunities these events offer. 

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Are you making these mistakes with your "Book Now" button?

Posted by Sara Napier Burkhard on Oct 12, 2017

It's funny how it seems so simple to create a well-functioning website, but actually taking the steps to put it into motion can be a huge task. There's so much to think about, so many details to look into. And while separate details might look great on their own, they can be quite messy as a whole. 

As a tour or activity provider, the main purpose of your website is to be a platform for customers to purchase their activities with you. For this reason, your website should not only be easy to navigate, finding the place to make the purchase should be obvious and completely hassle-free. That's why today, we're going to go over some mistakes that make your customer's booking process more complicated than it needs to be. 

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How to build an effective tourism marketing funnel

Posted by Sara Napier Burkhard on Sep 28, 2017

Every successful business needs to know how to sell its offers effectively. Great marketers know the systems and tools out there to help, but as a tour or activity provider, you may not be as masterful when it comes to marketing.

Not to worry, we've taken the time to put together everything you need to know about building one of the most important systems for any business – a marketing funnel.

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3 things every DMO should know about its local tour operators

Posted by Sara Napier Burkhard on Sep 19, 2017

At TrekkSoft, we work with a number of destination marketing companies, from Visit Meteora to Tourism Interlaken. We know that DMO and DMOCs are the core of the tourism business in most communities. It's their support that can make all the difference in distribution, supply management, and valuable exposure.

Hotels and hostels around the globe rely on the partnerships they gain from destination marketing organizations (DMOs). But one of the most important relationships a DMO can have is with their local tour and activity providers. Here are three important things every DMO needs to know about its tour operators. 

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TrekkSoft is now working together with renowned destination Bologna, Italy

Posted by Sara Napier Burkhard on Sep 13, 2017

We are proud to announce a collaboration with Bologna Welcome, the official Convention and Visitors Bureau of Bologna, Italy. The destination has seen steady growth in tourism in recent years. With its supply system, product development, and diverse market, Bologna Welcome has encouraged and supported the metropolitan city’s tourism efforts.

TrekkSoft will be working together to help promote and market the metropolitan region. As a leader in software solutions for booking management, this new collaboration will make it possible for customers to purchase tours and activities directly from the Bologna Welcome website. 

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5 ideas to celebrate the end of the high season

Posted by Sara Napier Burkhard on Aug 23, 2017

This summer we've taken the time to write about how you can organize a successful high season. We've offered advice on everything from maximizing profits to re-engaging with past customers. But now it's time to think about how you'll bring this busy season to an end.

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How to manage your resources at the end of high season [Checklist download]

Posted by Sara Napier Burkhard on Aug 21, 2017

Have you ever had that feeling you're forgetting to do something? You thought of it so clearly at the beginning of the week but by the time 6pm on Friday rolls around, you can't seem to grasp what it was you needed to do.

Was it an email you needed to reply to? A call you had to make about some equipment? Even some supplies you needed to buy for the office? It seems to only get worse the busier you become, so imagine how hard it can be to keep track by the end of the season.

That's why we've put together a helpful list to make it easier to remember which details you need to have a look at at the end of the season.

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Why you need to work on your creative storytelling

Posted by Sara Napier Burkhard on Aug 16, 2017

Content is easy to think about.

Let me rephrase that. Content is really easy to think about.

And since the advent of internet, there is no shortage of it anywhere online. One of the easiest things to do when establishing your brand is to fill up a website with some words and pretty visuals. And frankly, it's a lot of fun.

It's also very noisy and with all of that content floating around, it can be hard to stand out. Especially when it comes to selling something. 

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How to use TrekkSoft to sell custom tours with less paperwork

Posted by Sara Napier Burkhard on Aug 8, 2017

Each customer has their own idea of what their trip should look like. Today's traveler is looking for an experience that feels authentic and one of a kind. One of the best ways a tour or activity provider can do this is by offering a customizable tour. 

But that's a lot of work. Building standard offers to fit your existing audience is challenging enough, without adding custom requests into the mix. It can be a lot of paperwork, and several hours spent planning over Excel sheets, your calendar, and every productivity tool you can get your hands on. 

But there's a simpler way. In this article we'll talk about how TrekkSoft can help you create the tailor-fitted tours your customers are looking for.

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4 angles for a successful flash sale to boost last-minute sales

Posted by Sara Napier Burkhard on Jul 28, 2017

It doesn't matter which industry you're in, if you're selling something a sale is always a practical way to drive more business. It's especially useful in the seasons when consumers are expecting to find good deals. For most industries, this usually happens at the end of a season.  

This is why at the end of summer, for example, you'll always find discounts on services and merchandise. It's a smart way for businesses to squeeze the last bit of revenue out of their most popular seasons and prepare for the new ones ahead. A popular model, especially in online marketing, is to have a flash sale.  

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