May 11, 2021 |

10 steps to mastering the art of storytelling for travel companies

This post was originally published in 2016 and has been updated for relevance since. 

We love stories. A good story can convey a message, entertain or ignite a fire within your audience. As a tourism professional, we create experiences, which in turn become stories.

 

“The world is shaped by two things — stories told and the memories they leave behind.” 
― Vera Nazarian

 

Many people think that the art of storytelling is something difficult and complex, reserved only for certain skilled members of society. That couldn’t be farther from the truth. The skills necessary to tell a story can be acquired through practice and with the right toolkit, everyone can become a master storyteller.

Sara Napier Burkhard

Sara Napier Burkhard
Sara is a writer from the American West Coast. In recent years, she's written for companies like Hipmunk, iTourMobile and Mylikes. She now resides in Zurich, Switzerland where she finds new adventures and attempts to speak German with minimal success.

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