If you’ve read our 2018 Travel Trends Report, you’re probably familiar with a phenomenon that’s impacting modern-day tourism (and if you haven’t you can grab a free copy above). A simultaneous blessing and curse, it’s affecting destinations all over the globe.
We’re well into 2018 now. And as a tour and activity operator, you’ve probably taken stock of what you want to achieve over the next several months.
The summer months are behind us and we're coming into one of our favorite times of the year – trade show season. From TTG to ITB, we're gearing up for the events that bring the whole world of travel together under one roof.
Trade shows are multifaceted because they allow you a chance to hear from leading experts, meet with potential partners, and even provide awareness about your business. With WTM London coming up, we look forward to figuring out how to make the most of the opportunities these events offer.
It's funny how it seems so simple to create a well-functioning website, but actually taking the steps to put it into motion can be a huge task. There's so much to think about, so many details to look into. And while separate details might look great on their own, they can be quite messy as a whole.
As a tour or activity provider, the main purpose of your website is to be a platform for customers to purchase their activities with you. For this reason, your website should not only be easy to navigate, finding the place to make the purchase should be obvious and completely hassle-free. That's why today, we're going to go over some "book now" button mistakes that make your customer's booking process more complicated than it needs to be.
Every successful business needs to know how to sell its offers effectively. Great marketers know the systems and tools out there to help, but as a tour or activity provider, you may not be as masterful when it comes to marketing.
Not to worry, we've taken the time to put together everything you need to know about building one of the most important systems for any business – a marketing funnel.
At TrekkSoft, we work with a number of destination marketing companies, from Visit Meteora to Tourism Interlaken. We know that DMO and DMOCs are the core of the tourism business in most communities. It's their support that can make all the difference in distribution, supply management, and valuable exposure.
Hotels and hostels around the globe rely on the partnerships they gain from destination marketing organizations (DMOs). But one of the most important relationships a DMO can have is with their local tour and activity providers. Here are three important things every DMO needs to know about its tour operators.
We are proud to announce a collaboration with Bologna Welcome, the official Convention and Visitors Bureau of Bologna, Italy. The destination has seen steady growth in tourism in recent years. With its supply system, product development, and diverse market, Bologna Welcome has encouraged and supported the metropolitan city’s tourism efforts.
TrekkSoft will be working together to help promote and market the metropolitan region. As a leader in software solutions for booking management, this new collaboration will make it possible for customers to purchase tours and activities directly from the Bologna Welcome website.
This summer we've taken the time to write about how you can organize a successful high season. We've offered advice on everything from maximizing profits to re-engaging with past customers. But now it's time to think about how you'll bring this busy season to an end.
Have you ever had that feeling you're forgetting to do something? You thought of it so clearly at the beginning of the week but by the time 6pm on Friday rolls around, you can't seem to grasp what it was you needed to do.
Was it an email you needed to reply to? A call you had to make about some equipment? Even some supplies you needed to buy for the office? It seems to only get worse the busier you become, so imagine how hard it can be to keep track by the end of the season.
That's why we've put together a helpful list to make it easier to remember which details you need to have a look at at the end of the season.
Content is easy to think about.
Let me rephrase that. Content is really easy to think about.
And since the advent of internet, there is no shortage of it anywhere online. One of the easiest things to do when establishing your brand is to fill up a website with some words and pretty visuals. And frankly, it's a lot of fun.
It's also very noisy and with all of that content floating around, it can be hard to stand out. Especially when it comes to selling something.