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5 ways tour operators can re-engage followers on social media

5 ways tour operators can re-engage followers on social media

Posted by Nicole Kow
Aug 10, 2021
14 min read

When it comes to social media marketing, figuring out what to post on social media seems to be the most common challenge. Things get a little bit more complicated when social media marketers need to figure out what they should be posting as the world recovers from a once-in-a-lifetime, global pandemic. 

Throughout the pandemic, people have been longing to travel. According to Twitter, 63% of people are keen to travel this summer. The social media platform also saw an 84% increase in conversations about last-minute outdoor trips, highlighting the demand for domestic travel and staycations.

Twitter also noted 4 types of travel experiences people are looking forward to, mainly exploring the outdoors, cultural immersion, food dining and shopping, and entertainment. 


Whether you're running incredible experiences online or offline, travellers are keen to experience something new. 

To engage and excite your followers, here's what we think you could be sharing on your social media platforms. 


1. Promote your tours

Now that travel restrictions are easing, more and more people are cautiously returning to travel. If your company is already running tours this summer, sharing snapshots of your tours on social media is a great way to let your followers know that you're back in business. 


2. Share health and safety guidelines 


Twitter found a 721% increase in "safety when travelling" in Twitter conversations, highlighting that health and safety remains the biggest concern for many travellers. Sharing your health and safety guidelines with links to relevant resources can be a great way to show your followers and potential customers the steps you're taking to ensure that they have a fun and safe experience.


3. Share destination updates and news


In this post from I Love Bern, a Facebook page run by Bern Welcome, they share that museums in Bern are free to enter every Saturday in August. Operators can easily re-share this post or other similar destination updates on social media to let followers know what else they can do when they finally get to visit your destination. 


4. Share user-generated content


Speaking of reposting content, sharing user-generated content can be a great way to engage your followers or other people in the travel community. In this example, Interlaken's tourism board tagged and thanked the photographer for the image as well. 

Follow hashtags for your destination to find amazing photos and relevant content that you can re-post. Just make sure you ask for permission and credit the original content creator.


5. Join the global conversation


When you're engaging your audience on social media, it's important to remember that you're also part of the larger conversation that's happening on that platform. Right now, people are talking about vaccines and global access to vaccines. 

Intrepid has done a brilliant job at joining this conversation on Twitter, while promoting their fundraising campaigns to promote global vaccine equity. 


It's a two-way conversation

To truly do well on social media, remember to work on the social side of things too. Like and respond to comments, follow accounts that are meaningful to your business, reshare content that your brand resonates with. 

Remember that social media allows businesses to join in on the conversation, so make sure to be a good conversationalist on the platforms you choose. 


Learn more about social media marketing with expert Jessica Thiefels on demand.

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Header image by Jakob Owens on Unsplash

Nicole Kow
Posted by Nicole Kow
After graduating from the UK, Nicole travelled around Europe before joining TrekkSoft's marketing team six years ago. Today, she leads all marketing and communication strategies to deliver the best content across all channels.
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