In the age of content marketing, you not only need to produce top-quality content but also timely and relevant content. One way of doing this is by keeping up with what other people are talking about across the internet.
Check out trending stories on social media or other media platforms like Reddit to find out what topics are trending at the moment. Another tool that is incredibly useful to keep track of popular topics (and free!) is Google Trends.
Coming to grips with Google Trends can give your marketing efforts the boost it needs to drive more traffic to your site and to get more people interested in the tours and activities you offer. Here's how.
We market to sell.
However, in between marketing and selling is a journey your customers need to take before they are ready to make a booking and pay for your services. This journey should be guided by a clear marketing strategy that is grounded in even clearer goals. Each stage of your customer journey can also be measured and tracked, giving you unique insights into how your marketing efforts are performing on the World Wide Web.
Here are 4 metrics you can track along your customers' journey to find out if your marketing strategy is working.
Coming back from a holiday break can seem stressful when you're greeted by an inbox full of emails that are all "URGENT" and your to-do list grows from zero to a hundred in about half an hour. Wouldn't it be nice to just hit the ground running after enjoying a relaxing holiday?
Here are 5 tips to help you get organised and productive to start tackling all the tasks involved in running a tour and activity company.
To make more money and to produce better services for travellers all over the globe, your company needs to grow. But how do we measure growth? What are the best indicators of growth? How does one decide which indicators to use to measure growth?
Let’s find out.
Standing on a boat and gazing up towards the cliffs along the fjords of Norway is one thing. Skiing down those cliffs on fresh untouched snow, is most definitely a different experience altogether.
Oscar Almgren, founder and owner of Uteguiden AS, runs an outdoor adventure company that lets customers do that, and more. With his business growing fast, I was lucky to be able to interview him, even if it was just via email. His words spring out at you and his passion for what he does is evident in his answers. I'm excited to share his story with you.
Renting your own properties or reselling bed nights is a great way to expand your business and give your customers an all-in-one package at your destination. Whether you've been doing this for a while or if you've just started out, TrekkSoft's Accommodation feature can help you streamline your bookings and reduce admin.
Since the release of our new accommodation feature in October, we've found that our customers are benefiting from it in interesting ways. It has given them the opportunity to forge new relationships with local accommodation providers and offer a more extensive and wholesome experience to their customrs.
Here are 7 ways you can benefit from TrekkSoft's Accommodation feature.
Millennials, or those born between 1980 and 2000, are currently the largest demographic to date. They've been through multiple recessions, eagerly embrace globalisation and multi-culturalism, live online as much as they do offline and refuse to "settle down".
But are these characteristics really true about them? Despite being labelled "Millennial", someone aged 18 will have very different travel behaviours compared to someone aged 24 or 30 and that's because behaviours and preferences change as people get older.
Digitalisation of the travel industry has led to a huge shift, allowing more people to travel by giving them unlimited access to a plethora of information from all kinds of sources. What this means for DMOs is that their traditional role as an information provider to customers and as a destination marketing organisation to buyers has shifted out of their hands and into the hands of the internet and its many platforms.
It is now possible for clients and customers to bypass DMOs to arrange a trip or organise an event, effectively cutting out the middle-man for cheaper and more efficient alternatives. And this is only the beginning.