As an established tour and activity operator with a large presence online, direct bookings via your website can be crucial to your business. If you're spending time and energy driving traffic to your website, you also need to make sure your website is prepped and primed for bookings.
Here are some ways to optimise your site: You can improve your site's layout to help visitors quickly find what they need. You can improve your product pages and product descriptions to give site visitors a taste of the experiences you offer. You can add a few lines of code to your website to display great reviews from TripAdvisor or Facebook. You can even install an online booking system that displays real-time availabilities so that customers can book and pay you on the spot.