Nicole Kow

Having graduated from the UK, Nicole travelled around Europe before joining TrekkSoft's marketing team. She is now based in KL and regularly blogs about her travels at Next Train Out.
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Recent Posts

The basics to building a great tour operator and activity provider website

Posted by Nicole Kow on Jan 16, 2017

Building a great website for your business is important because, more of often than not, it is your first point-of-contact for many of your customers. As they go through the travel customer journey of dreaming, planning, booking and experiencing, you want to be discovered at the dreaming stage, considered in the planning stage, and ready to accept bookings and payments at the booking stage.
 
In the age of the internet, the forever-connected modern traveller is likely to first discover you online. This is where your website plays a crucial role in guiding the traveller throughout their customer journey. For a seamless and satisfactory experience, you need to consider two things when building your website: usability and user experience.
 
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How to use Google Trends in your marketing content

Posted by Nicole Kow on Jan 10, 2017

In the age of content marketing, you not only need to produce top-quality content but also timely and relevant content. One way of doing this is by keeping up with what other people are talking about across the internet.

Check out trending stories on social media or other media platforms like Reddit to find out what topics are trending at the moment. Another tool that is incredibly useful to keep track of popular topics (and free!) is Google Trends.

Coming to grips with Google Trends can give your marketing efforts the boost it needs to drive more traffic to your site and to get more people interested in the tours and activities you offer. Here's how.

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10 tips to successfully bootstrap your tour and activity company

Posted by Nicole Kow on Jan 6, 2017

Starting off is tough, especially when you want to start a business on your own terms and be your own boss. Apart from getting a loan from the bank (the old school way), or finding investors to loan you some cash upfront (the "in" thing to do these days), you can also bootstrap your company and rely on your own funds for success.
 
Bootstrapping means that you're financing your business out of your own pocket and thanks to technology and the internet, it’s a lot easier to succeed than before. 
 
Here are 10 tips to help you successfully establish your business on minimal capital. 
 
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How to tell if your marketing strategy is working

Posted by Nicole Kow on Jan 3, 2017

We market to sell.

However, in between marketing and selling is a journey your customers need to take before they are ready to make a booking and pay for your services. This journey should be guided by a clear marketing strategy that is grounded in even clearer goals. Each stage of your customer journey can also be measured and tracked, giving you unique insights into how your marketing efforts are performing on the World Wide Web.

Here are 4 metrics you can track along your customers' journey to find out if your marketing strategy is working.

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5 tips to catch up on work after the holiday season

Posted by Nicole Kow on Dec 27, 2016

Coming back from a holiday break can seem stressful when you're greeted by an inbox full of emails that are all "URGENT" and your to-do list grows from zero to a hundred in about half an hour. Wouldn't it be nice to just hit the ground running after enjoying a relaxing holiday?

Here are 5 tips to help you get organised and productive to start tackling all the tasks involved in running a tour and activity company.

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5 indicators of growth for your tour and activity business

Posted by Nicole Kow on Dec 22, 2016

To make more money and to produce better services for travellers all over the globe, your company needs to grow. But how do we measure growth? What are the best indicators of growth? How does one decide which indicators to use to measure growth?

Let’s find out.

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Spotlight on Oscar Almgren, owner of the outdoor adventure company Uteguiden

Posted by Nicole Kow on Dec 16, 2016

Standing on a boat and gazing up towards the cliffs along the fjords of Norway is one thing. Skiing down those cliffs on fresh untouched snow, is most definitely a different experience altogether.

Oscar Almgren, founder and owner of Uteguiden AS, runs an outdoor adventure company that lets customers do that, and more. With his business growing fast, I was lucky to be able to interview him, even if it was just via email. His words spring out at you and his passion for what he does is evident in his answers. I'm excited to share his story with you.

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7 things you can do with TrekkSoft's Accommodation feature

Posted by Nicole Kow on Dec 13, 2016

Renting your own properties or reselling bed nights is a great way to expand your business and give your customers an all-in-one package at your destination. Whether you've been doing this for a while or if you've just started out, TrekkSoft's Accommodation feature can help you streamline your bookings and reduce admin. 

Since the release of our new accommodation feature in October, we've found that our customers are benefiting from it in interesting ways. It has given them the opportunity to forge new relationships with local accommodation providers and offer a more extensive and wholesome experience to their customrs. 

Here are 7 ways you can benefit from TrekkSoft's Accommodation feature.

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Myth buster: What the travel industry has gotten wrong about Millennials

Posted by Nicole Kow on Dec 10, 2016

Millennials, or those born between 1980 and 2000, are currently the largest demographic to date. They've been through multiple recessions, eagerly embrace globalisation and multi-culturalism, live online as much as they do offline and refuse to "settle down".

But are these characteristics really true about them? Despite being labelled "Millennial", someone aged 18 will have very different travel behaviours compared to someone aged 24 or 30 and that's because behaviours and preferences change as people get older.

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How technology has altered the role of DMOs today

Posted by Nicole Kow on Dec 6, 2016

Digitalisation of the travel industry has led to a huge shift, allowing more people to travel by giving them unlimited access to a plethora of information from all kinds of sources. What this means for DMOs is that their traditional role as an information provider to customers and as a destination marketing organisation to buyers has shifted out of their hands and into the hands of the internet and its many platforms.

It is now possible for clients and customers to bypass DMOs to arrange a trip or organise an event, effectively cutting out the middle-man for cheaper and more efficient alternatives. And this is only the beginning.

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