Nicole Kow

Having graduated from the UK, Nicole travelled around Europe before joining TrekkSoft's marketing team. She is now based in KL and regularly blogs about her travels at Next Train Out.
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Recent Posts

How to design and optimise your "Book Now" buttons to drive bookings

Published by Nicole Kow on Jul 11, 2018 | 6 minute read

As an established tour and activity operator with a large presence online, direct bookings via your website can be crucial to your business.  If you're spending time and energy driving traffic to your website, you also need to make sure your website is prepped and primed for bookings.

Here are some ways to optimise your site: You can improve your site's layout to help visitors quickly find what they need. You can improve your product pages and product descriptions to give site visitors a taste of the experiences you offer. You can add a few lines of code to your website to display great reviews from TripAdvisor or Facebook. You can even install an online booking system that displays real-time availabilities so that customers can book and pay you on the spot.

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Travel Trend: The buying power of Generation X

Published by Nicole Kow on Jun 28, 2018 | 2 minute read

Editor's note: This post is an excerpt from our Travel Trends Report 2018, written by Sara Burkhard. You can access the report now. 

Along with Generation Z, Generation X (those born between 1965-1980) is currently sharing the spot for the third-largest generation.

Notoriously overlooked, Gen Xers remain a demographic that has stayed out of the spotlight a fair amount. This could mean trouble for tour and activity providers who are looking to increase their revenue, as Gen Xers tend to have the most buying power and financial freedom of any generation right now.

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If not on TripAdvisor, which alternative platforms should you collect reviews on?

Published by Nicole Kow on Jun 20, 2018 | 3 minute read

In the last few months, we've been hearing reports from tour and activity suppliers that TripAdvisor has quietly removed contact details from their company's listing and replaced it with a "Book now" button that leads to their Viator listing page. This step encourages customers to book from Viator, now know as TripAdvisor Experiences, rather than directly with suppliers. This change can cost suppliers a 20% to 30% in commission, a rather steep price to pay for a process suppliers have no control over.

In my own inbox, I have also received messages from TrekkSoft customers who have had their rankings changed over night for no clear reasons. When rankings fall from #1 to #5, it can dramatically affect a business' bottom line, especially for companies who rely heavily on their TripAdvisor reviews to bring in new bookings.

Clearly, TripAdvisor is tripping up its suppliers with no warnings or explanations and with no clear future direction, this uncertainty can be daunting.

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Two ways to easily collect payments from your customers

Published by Nicole Kow on Jun 14, 2018 | 2 minute read

With the advancements in travel technology, long gone are the days you have to call a customer to ask for their credit card details or have them send it to you via email. Today, we have much safer, much more secure methods for customers to pay for your services.

For suppliers who accept payments online, have you ever wondered if it was possible to apply different payment plans to your tours and activities?

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SEO IN 2018: Everything tour and activity operators need to know to drive website traffic

Published by Nicole Kow on May 28, 2018 | 4 minute read

Last month, we hosted a webinar all about SEO in 2018. The webinar was delivered by Marcelo, our in-house SEO expert who deals with spreadsheets and Google Analytics all day. He also has extensive experience in the area, having previously worked with brands like HSBC and Volvo.

It was our largest webinar to date, with over 600 signups. It was a great session and I thought it would be great to share some insights from the session.

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We've added Tiqets and Civitatis to our Channel Manager!

Published by Nicole Kow on May 28, 2018 | 4 minute read

We're excited to announce two new marketplaces that have been added to TrekkSoft's Channel Manager - Tiqets and Civitatis.

Tiqets is the leading provider for tickets to top attractions, events, tours and activities while Civitatis is the largest online travel marketplace for the Spanish speaking market. 

For those unfamiliar with these marketplaces, here's a snapshot of each one and what your listing could look like on their platforms.

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The solo female travel trend: the experiences and priorities they're chasing

Published by Nicole Kow on May 11, 2018 | 4 minute read

Editor's note: this post is an excerpt from our Travel Trends Report 2018, which you can access now.

 

A search for “Solo female travel” returns more than 2.45 million search results on Google. Google Trends has recorded how interest in solo travel has grown steadily over the past ten years while interest in female solo travel has only gained traction since 2013.

Google’s Keyword Planner Tool reflects this growing interest too. The average monthly search volume for the term “solo female travel” grew by 52% between 2016 and 2017, averaging 2,900 searches between October 2016 to September 2017.

 

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What you need to build a marketplace to resell tours and activities online

Published by Nicole Kow on May 2, 2018 | 5 minute read

For companies looking to expand their businesses, there are a few ways you can go about this. Firstly, you could start upselling your tours and activities by encouraging people to purchase add-ons at checkout (e.g. insurance, meals, photo packages). Secondly, you could increase the number of trips you sell by working with online travel agents and third party marketplaces. Thirdly, and the focus of this article, you could resell trips from other suppliers and make a commission off each sale.

If you have an established website with a good and steady flow of organic traffic, this could be a good option to take your company to the next level. 

 

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Everything you need to know about TrekkPay's brand new dashboard

Published by Nicole Kow on Apr 19, 2018 | 6 minute read

"TrekkPay has been a lifesaver. We now process all our transactions internally and we stopped using a third party since the beginning of 2017. Our records are more accurate. They can easily be compiled and printed at the end of each month which saves us on accounting time. We also take advantage of the TrekkSoft marketplace which we are still exploring by talking to the major vendors being added constantly. The card readers are the only ones that work in our region as well so that’s a super plus!" 

- Dario from Exuma Escapes

TrekkPay is a payment gateway built and designed for the tour and activity sector.

In the last few months, the TrekkPay team has worked hard to build a dashboard that gives you an overview of all your transactions and payouts to help you improve your accounting and reporting.

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The Indian travel market: insider tips to reach it as a destination or experience provider

Published by Nicole Kow on Apr 13, 2018 | 9 minute read

“Growth in outbound travel is directly linked to economic growth. Indians are creative people, and this has fueled tremendous growth over the last few years. More Indians can now afford to travel abroad.”

– Andrea Schneider, Director of Marketing and Market Manager for India at Tourism Interlaken

 

India’s Ministry of Tourism reported a 7.3% growth in international departures in 2016, with a total of 21.9 million travellers leaving India to explore the world. The UNWTO expects this number to grow to 50 million in the next three years, making the Indian travel market a crucial segment for destinations and experience providers to consider.

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