Sep 18, 2018 |

5 reasons we think tour & activity operators should attend WTM 2018

It's not long until we attend World Travel Market 2018, London, for another year. This is one of the largest exhibitions in the travel industry. It is attended by over 5,000 exhibitors and 51,000 travel trade professionals who are all ready to do business. 

WTM is also an incredible opportunity to explore, learn industry insights and meet new and established connections face to face. Plus, it's free to attend!

So, if you are in London on 5th-7th November 2018 we want to meet you. And here are a few reasons why you should consider signing up:

All Posts
Published by Sara Napier Burkhard | Nov 3, 2016 | | 2 MIN READ

WTM London: trends and seminar recommendations for tour and activity operators

As a tour and activity operator, there are many trends you want to pay attention to. As you build your business, attending seminars is an important way to learn more about a trend on the rise. These are the big three of the season:

  • Millennials
  • Responsible tourism
  • Marketing trends

While attending the World Travel Market London, you’ll have a chance to attend several talks on these and other subjects. We’ve taken the time to highlight a few seminars based on these trends that you can enjoy in London!


Millennials are a key demographic in tourism today. These younger travelers are searching for adventure, activities and vibrant cultural opportunities. The seminars here will help you better understand the needs and desires of this new target audience.



Marketing trends

Marketing is an ongoing effort for your business. This is a priority in the WTM schedule this year. These seminars will help you learn innovative ways to attract more people to your company.



Responsible tourism

From purchasing goods and services, to conserving natural and cultural resources, Responsible Tourism is all about valuing the community. Both businesses and travelers are looking for opportunities to engage in these positive experiences. This year, WTM is launching a new feature, showcasing some of the ways tourists can engage positively with local communities.

Every year the Responsible Tourism events at WTM London are a great success, boasting nearly 2000 participants. Additionally, 2017 is the UN's International Year of Sustainable Development through Tourism. With a more conversational forum, these events serve as a chance to not only educate and inspire, but forge new business relationships.




We hope these recommendations will be helpful to you! If you have any questions, let us know in the comments or come meet up with us at our stand! See you in London! 

New Call-to-action

All Posts
Sara Napier Burkhard
Published by Sara Napier Burkhard
Sara is a writer from the American West Coast. In recent years, she's written for companies like Hipmunk, iTourMobile and Mylikes. She now resides in Zurich, Switzerland where she finds new adventures and attempts to speak German with minimal success.
Succefully booking system used in 130+ countries
Free tourism resources to download
Schedule a meeting to WTM London