Tour and activity providers in the Caribbean have the advantage of being in a tourist hotspot, but it's not enough just to expect bookings to roll in when the sun is shining.
Set aside some time to drive your marketing to actively build your company and your chance of more bookings.
1. If your tours are in paradise, show this off with visual marketing
As humans we're drawn to pictures. As a result, if your tour or activity company is based in awe-inspiring surroundings, you have access to a distinct marketing advantage. Show customers what they will see and experience on your tours or activities: don't just tell.
According to a recent study by Demand Gen Report, 86% of buyers expressed some level of desire to access interactive or visual content on demand from a business.
Fill your marketing arsenal with high-quality photos and videos of the best views the Caribbean has to offer. With successful visual marketing (make sure it's always honest), you will get more bookings from guests wanting time in paradise.
2. Grow your business with online booking software
If you're relying on bookings over the phone, by email, and in your office, you'll be spending a lot of time on admin. You'll also be losing out on busy customers who want a quick way to book online.
Provide customers with an online booking engine and you will not only save them time, you will make life simpler for yourself and your team. Automate emails, manage your business on-the-go through your smartphone, and view your bookings on a real-time calendar so you're always up-to-date.
3. Up your content creation with a blog
Having a selection of incredible photos on your website is great, but you also need text content so your website can be indexed by Google and customers can find you. The best way to increase content creation is to start a blog.
A blog helps small businesses to generate 126% more customer leads than those that do not blog, according to HubSpot.
You might post about your lessons learned as a tour provider, business updates, special offers. The key to blogging success is providing something that's of use to your audience. Aim to educate, amuse, enlighten, or inform.
4. If mobile payments aren't always ideal for you, accept payments with mobile card readers
Mobile payments can be a superb assert to your tours or activity business, but it might be the case that you can't always accept them due to Internet connectivity. If so, a solution can be accepting payments with a mobile card reader.
This is just one of the benefits that comes with using TrekkSoft: have a chat with our team and find out how if online booking software can work for your individual business needs.
5. Use your website to show your credibility
Before booking your tour or activity, customers need to trust you to look after their best interests and give them a worthwhile experience. Help potential customers to trust your business by:
- Having a professional website, online booking system, and secure payment gateway
- Displaying an "about us" page on your website with photos of your team
- Don't be afraid to share statistics, such as your number of years in business or the number of customers who have been on your tours
- Show customers trust you by displaying testimonials, show that the business world trusts you by listing media mentions.
- Improve your SEO with the help of our ebook...
Do you have any other tips to share for other tour and activity providers in the Caribbean?
Written by Lucy Fuggle
Lucy is Head of Content Marketing at TrekkSoft. She tries to read a book a week, travel solo every month, and share ideas on lucyfuggle.com. You can usually find her in Switzerland's Berner Oberland.