This is a translation of the original Italian guest post from Cinzia di Martino.
Instagram is built on interactions and inspiration from family, friends, colleagues, and acquaintances: people you know, you trust, and whose opinion you are more likely to take into account when it comes to making a travel decision.
How can a brand be appealing on Instagram?
What would make you post content on Instagram?
Would you use a hashtag created by other people, or a brand?
Would you prefer something to be easy to remember or to find suggestions everywhere about it?
Inspire by showing off your destination
Many destination brands start by simply enhancing and promoting the destination itself, just like a person who's proud of their own homeland would do. The U.S. Department of the Interior shares the most spectacular views of its landscape on Instagram, featuring its natural beauty to an international audience.
Located on the southwest coast of #Washington’s Olympic Peninsula, Kalaloch is one of the most visited areas of #Olympic #NationalPark (@olympicnationalpark) and features year-round camping. A few miles up Highway 101, Ruby Beach offers a spectacular spot to watch the #sunset and marine wildlife such as seastars and anemones. Of the moment captured here photographer Doug Day says, “The water was freezing and everyone was wearing pants and jackets -- I was the only crazy person in swimming trunks with my camera.” Photo courtesy of Doug Day (@ddayphotography_official). #usinterior #findyourpark
Una foto pubblicata da U.S. Department of the Interior (@usinterior) in data:
The toughest decision you’ll face here is whether to explore the fjord by rowboat or motorboat. When you come home to your waterfront apartment at the end of the day, don’t be surprised if your host, Gunvor, has left you fresh apple juice from her orchard. For a look inside, click the link in our bio. Photo cred: @haileydevine
Una foto pubblicata da Airbnb (@airbnb) in data:
Inspire through collaboration
Good afternoon from Vegas! This is the view from my suite at the Bellagio. Thanks to @bellagio and @beautifuldestinations for hooking me up! Now that the jet lag is wearing off I'm looking forward to the next few days! 😉
Una foto pubblicata da JACK MORRIS (@doyoutravel) in data:
Inspire with engaging stories
Step into the shoes of travellers and consider the content and hashtags users might find appealing. Also think about how to make your content memorable for your users.
Inspire travellers by showing off the best side of your destination.
Collaborate with your local operator network - create an overarching vision and allow individual operators to adapt it to their services and target market.
Inspire travellers by creating engaging stories. Remember that travellers want to explore a destination in a deep, personal and meaningful way. Use Instagram to share these experiences.
Written by M. Giulia Biagiotti
Thanks to an international professional work experience in Paris, Dublin, Valencia and Interlaken in Marketing and Sales, Giulia is specialised in Digital Marketing and Inbound Strategy approach, from SEO optimization to content creation to social media management. Giulia is also our former Italian Content Manager at TrekkSoft. Reach out to her on social media to say hi!