Aug 14, 2019 |

How to maximise sales of every tour

Depending on how your tours are structured, you either have tours with high fixed costs or high variable costs. 

High fixed costs mean that regardless of the number of people going on your tour, the costs you incur to run the tour doesn't change. For tours like these, usually bus tours, boat tours or even transfers, it is crucial for operators to get as many people booked up to maximise your revenue.

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Published by Nicole Kow | Jul 25, 2019 | | 1 MIN READ

How to add a WordPress blog to your TrekkSoft website

If your tour company is based in an up and coming destination, or a destination that doesn't get a lot of coverage in the travel media, there's a high chance that you can grow your online presence pretty quickly and effectively with a blog. 

Travellers researching your destination probably can't find a lot of content about it and as a local tour operator, you're uniquely positioned to answer many of their questions.

Running a blog can be a great way to market your tour company. By publishing excellent insider content about your destination or activity, it can help you build your online presence, establish your brand and position yourself as an expert in your field. 

With TrekkSoft, you can build a website and connect a WordPress blog to it. 

 

Setting up your WordPress blog

On Wordpress, you can setup a simple blog. In my example, I created 3 options in the menu: Blog, Contact and Home. 

Screen Shot 2019-07-25 at 17.45.15

Blog: Leads to the main blog page

Contact: Leads to my contact page on my TrekkSoft website

Home: Leads to my homepage n my TrekkSoft website

 

Adding your blog to your TrekkSoft website

To connect your blog to your TrekkSoft website, go to Design and Pages and select Pages. Then, click on Add Page to the right. 

Screen Shot 2019-07-25 at 17.53.55

Fill out your Page Title and Navigation Title (i.e. the title of the page that will appear on your website's menu). For the URL, add your blog URL. 

Leave the Layout section as is and move on to the Additional Options. 

Screen Shot 2019-07-25 at 17.54.04

Check the box for Is Active?

Then, click on Save Page

To have a look at the WordPress blog I've setup, check out our demo account

 

Want to grow your tour or activity business?

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Nicole Kow
Published by Nicole Kow
Having graduated from the UK, Nicole travelled around Europe before joining TrekkSoft's marketing team. She is now based in KL and regularly blogs about her travels at Next Train Out.
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