This post in an extract from eBook 'A simple guide to increase bookings in-destination' written by Johanna Messer. Download your copy here.
How about a bike tour with a mini food tour at the final destination? Or a day cruise with some samples of local wine?
Local tour operators can really benefit from promoting each other's tours and activities - whether it might be perfect pairings or crazy combos.
A partner network can open up opportunities to reach wider - yet like-minded - audiences. By operating as a team, tour companies can also benefit from more powerful marketing efforts and a bigger budget.
We love this collaboration between VisitDenmark and Icelandair.
How do you sell your partner companies’ tours and activities - and vice versa?
First of all, make sure to choose a booking solution that supports multi-channel distribution. By doing so, you and your partners can access each other’s tour capacity and availability in real time and - more importantly - complete transactions.
Its all about the deals
To give sales a further push, we recommend the use of combo deals, discount codes and vouchers for customers booking tours through your local network. These sales tools should also be available through your online booking system.
A key benefit of cross-selling within the local network is the potential to earn extra income from sales commission. You will also be supporting the local community and growing together.
Watch our webinar on "Building long-term and profitable business relationships with travel partners" with TrekkSoft's Co-Founder and Director of Outdoor Interlaken Jon Fauver for more inspiration.
Get the full eBook for more insights to promote in-destination booking