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Mastering Google Things to do: Enhance your listings with our content enrichment tool

Mastering Google Things to do: Enhance your listings with our content enrichment tool

The art of growing your tour and activity business by maximizing your online presence is made easy using our versatile Channel Manager.

This powerful tool smoothly distributes your offerings across a variety of online platforms, including global Online Travel Agencies (OTAs) and niche booking websites. As an added bonus, our Channel Manager fully integrates with Google Things to do, a must-have addition for any tour and activity operator.

Understanding the vital role that Google Things to do plays in your business, we know that superior listing quality is essential for successful promotions. That's why we developed our very own content enrichment tool, designed to save you time and ensure top-tier content.

With our content enrichment tool, you can efficiently add or edit content directly from the Channel Manager platform. This ensures that your listings on Google Things to do truly shine, leaving a lasting impression on potential customers. By boosting your visibility and creating engaging content, your tours, and activities will be more likely to catch the eye of eager travellers.

High-quality content on Google Things to do significantly contributes to:

  • Increased visibility
  • Captivating audience interest
  • Enhanced user engagement metrics
  • Higher search result rankings
  • Outstanding user experience
  • Improved conversion rates

Read: Everything tour and activity operators need to know about Google Things to do

The content enrichment tool plays a pivotal role in simplifying your Google Things to do listing updates within our Channel Manager. This convenient, centralized resource not only saves time but also guarantees that your information remains up-to-date and consistent across platforms.  

Inside the content enrichment tool for Google Things to do 

Google Things to do

Let's take an intimate tour of each aspect of our powerful content enrichment tool, designed to make your listings standout!

Product descriptions

The content enrichment tool enables you to seamlessly integrate product descriptions from your Channel Manager. Product descriptions act as enticing narratives that captivate potential clients. Delve into the historical and cultural relevance of your tours or activities, painting a vivid itinerary in their minds. This will spark their curiosity, ensure complete engagement, and ultimately, boost your booking rates.


Basic information

Keeping your page current and accurate is a breeze with the basic information section. Here, update your Google Things to do page's title, description, inventory type, fulfillment type, and much more in an instant. This includes defining your preferred booking confirmation style – instant, 24-hour, or 48-hour confirmation.



Images and videos

In Google Things to do listings, the significance of images cannot be overstated. Images serve as the virtual window into your experiences, instantly capturing the attention and imagination of potential travelers.

By carefully curating a gallery of images that resonate with your target audience, you can attract travelers and turn their virtual exploration into real-life bookings.

In Media

  • Upload high-resolution images showcasing the experience from different angles.
  • Include short videos that provide a glimpse into the experience.


Pricing and inclusions

Providing comprehensive information through sections like Highlights, Inclusions/Exclusions, Must Know, and Safety Information holds immense value to travelers. Each section contributes to the story you're telling, helping travelers visualize their experience, manage expectations, and ultimately choose your offering with confidence. 

  • Provide transparent and competitive pricing information for different packages.
  • List what's included (e.g., equipment, guides, meals) and what's not included.
  • Sync prices and availabilities.


Remember that you can always come back to edit the information, add more details, or update any information relevant to your clients.


Keep in mind that when you display your tours and activities in an OTA, there are commissions, while in Google Things to do you can use the benefits of Google search to increase bookings. And without the commission's fee since bookings are made directly into your page.

While Google Things to do has many benefits, here are some highlights of our channel manager:

  • For many OTAs, you need to go directly to their page to update your content, which can be very troublesome when you have listings in different agencies. As mentioned, you can update your Google Things to do information on the Channel Manager, saving time and avoiding outdated information.
  • Centralize booking monitoring across various partners in one place.
  • Streamline booking confirmations through automation, eliminating the need for emails and phone calls.
  • Enhance operational efficiency and prevent overbookings through automated capacity management.


Mastering Google Things to do is essential for any tour and activity operator looking to expand their online presence and boost direct bookings. With our powerful Channel Manager and innovative content enrichment tool, managing and optimizing your listings has never been easier.

Experience the convenience of streamlining content updates from a single platform, showcasing your offerings with captivating visuals, and offering seamless booking experiences for travellers. 

Ready to unlock the potential of TrekkSoft for your business?


Get started with a free demo


Gabriela Cofre Torres
Posted by Gabriela Cofre Torres
Content writer with a background in customer success and sales, Gabriela enjoys exploring Latin America, reading, and DIY projects.
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