It is likely that you will be swamped over the high season when tourists arrive and turn up for your tours or activities. It is also likely that your social media channels will become quiet because no one has time to manage it.
This really shouldn't be the case this season. Your tours and activities should be the highlight of your social media, and if you use them consistently, you'll be able to turn customers into your very own promoters.
Here are 5 ways to help you stay on top of your social media channels over the high season. Combine them with our guide to prepare for high season and you'll be set-up for extra bookings, higher revenue, and a lot of great word-of-mouth advertising.
1. Stay focused with a clear goal in mind
Have a clear strategy in mind when it comes to your social media this season. Here are a few scenarios.
Goal 1: Increase last-minute bookings through social media
Strategy: To increase your last minute bookings, share more details and pictures of your tours and activities to capture the attention of your audience. Use the right hashtags to get noticed, for example #Interlaken or #OutdoorSports. You could also add time-bound discount codes in your social media postings to secure more customers. Remember: as a TrekkSoft user, you can easily create and process vouchers and discounts with our booking software.
Goal 2: Increase engagement on social media
Strategy: To increase engagement on social media, post content that is engaging. This could be a funny joke you heard on your tour, or a great picture of your tour or activity in action. The key here is to respond to any comments, likes or shares on your social media platforms. You can also encourage engagement on your social media profiles by using strategies to integrate social media with your tours or activities.
Goal 3: Build your social media presence
Strategy: To grow your social media presence this season, maintain a consistent stream of posts on your main channels. Get started by having a tidy of your profiles, for instance by checking the location of your company, contact details and website address are correct, and uploading a few great pictures to get your page going. It really shouldn't take more than 20 minutes. Next, create and follow a consistent posting schedule.
2. Execute your strategy with a fixed schedule
Based on your strategy, you should create a schedule that allows you to execute your goals without taking up too much of your time. You should also create a schedule that coincides with ideal posting times. Check out HubSpot's article on the best times to post on social media. After devising a schedule, test it out for a week or two and feel free to make revisions as you go along.
3. Share the load
You don't have to be the only person creating content for your social media. Here at TrekkSoft we encourage team members to share great photos internally through Slack, our team communication app. This way, we always have a steady stream of content to share (and a great backup plan should something not work out that day). Alternatively, you could assign one or two people to take photos or a video on certain days of the week.
4. Use a social media management tool
A great way to schedule your posts on different social media channels, and keep track of them all, is to use a social media management tool. There are quite a few out there, including Buffer and HootSuite. We prefer Buffer because of its clean interface and how it allows (wait, reminds us) to repurpose content.
5. Let everyone know
Social media management should be everyone's responsibility. It also allows you to incorporate different voices and perspectives into your social media posts. Before high season kicks in, you could even run a short workshop on social media.
Here are a few things your team members should know:
- Your social media goals and strategy for the season
- The name of your Facebook page, Twitter and Instagram handle
- Everyone else's Twitter and Instagram handle - encourages them to tag each other
- The company's hashtag. At TrekkSoft, we use #tothelifestyle.
- The type of content you're looking for. Give examples of the images and videos you'd like to have on your social media pages.
- Remind everyone about consent. Do no use photos that do not receive consent from customers.
Do you have any other tips to help tour and activity operators succeed on social media this season?
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Interested in learning about TrekkSoft's online booking and marketing tools? We'd love to give you a free consultation this week.
Written by Nicole Kow
Having graduated from the UK, Nicole travelled around Europe before joining TrekkSoft's marketing team. She is now based in KL and regularly blogs about her travels at Next Train Out.