Nov 7, 2019 |

How to analyse your demand to optimise tours and increase revenues

I've been speaking to many of our customers in the last few months and a topic that keeps coming up is how to increase bookings while maintaining a healthy margin. As an operator, you have to get enough bookings to cover the cost of your guides, your permits, your boats, your offices and more. 

The tendency to rely solely on 3rd party channels to bring in bookings is affecting revenues due to high commission rates charged by OTAs like TripAdvisor Experiences and Get Your Guide. However, paying a 25% commission to get 100% occupancy for a boat tour isn't always a bad thing.

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DMOs: How to benefit from adding an online booking system to your website

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SEO IN 2018: Everything tour and activity operators need to know to drive website traffic

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General Data Protection Regulation (GDPR): A checklist for tour and activity providers

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OTA giants: Viator vs Expedia Local Expert comparison

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The role of tour and activity operators in sustainable travel

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