This is an excerpt from our latest Travel Trends Report 2020/21 in collaboration with Arival. Download the report to get a full analysis of the year to come, as well as practical strategies for operators to consider in the coming months.
In 2019, the tours, activities and attractions sector was valued at $254 billion. Before the pandemic hit, the sector was expected to grow by 23% in 2020. Since the pandemic brought the entire world to a halt, the sector's future seems less clear.
What can tour, activity and attraction providers expect in the coming months as we enter 2021?