Personalized experience is one of the most important things to an individual. Travelers don't see themselves as tourists. Oftentimes, they are looking at their experiences as something that can add to their lives.
Whether it's a vacation that will help them alleviate stress, an activity they feel emboldened to try for the first time, or just a walk around the streets of a city they've never known -- in the scope of their lives, they are not tourists, they're people.
So, how can you offer something that has that personal feel? What can you do to present the same tours, locations, activities that are open to all but original for everyone?