How to grow your subscriber list with giveaways

Posted by Sara Napier Burkhard on Jan 17, 2017

From revenue to good reviews, in business there is always something to gain. On the blog, we've written a lot about how your business can grow. But today we focus on how you can gain by giving something away.

While other advertising efforts are easily ignored, a giveaway will make you stand out. It's actionable, offering your customers something of value in exchange for their email subscriptionDepending on what's being offered (like an equipment rental or a discount), you need to know how to make the payoff for your subscribers worth their investment.

Here are three simple concepts to help you grow your subscriber list.

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The basics to building a great tour operator and activity provider website

Posted by Nicole Kow on Jan 16, 2017

Building a great website for your business is important because, more of often than not, it is your first point-of-contact for many of your customers. As they go through the travel customer journey of dreaming, planning, booking and experiencing, you want to be discovered at the dreaming stage, considered in the planning stage, and ready to accept bookings and payments at the booking stage.
In the age of the internet, the forever-connected modern traveller is likely to first discover you online. This is where your website plays a crucial role in guiding the traveller throughout their customer journey. For a seamless and satisfactory experience, you need to consider two things when building your website: usability and user experience.
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How to use Google Trends in your marketing content

Posted by Nicole Kow on Jan 10, 2017

In the age of content marketing, you not only need to produce top-quality content but also timely and relevant content. One way of doing this is by keeping up with what other people are talking about across the internet.

Check out trending stories on social media or other media platforms like Reddit to find out what topics are trending at the moment. Another tool that is incredibly useful to keep track of popular topics (and free!) is Google Trends.

Coming to grips with Google Trends can give your marketing efforts the boost it needs to drive more traffic to your site and to get more people interested in the tours and activities you offer. Here's how.

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Here are the 7 emails every tour operator should write

Posted by Sara Napier Burkhard on Jan 4, 2017

Communication is the key to every successful client relationship. Beyond face-to-face interactions, it is important to build productive and lasting correspondence. This can be achieved by reaching out in a number of ways, but perhaps the most important communication tool is email.

Today we'll look at a few examples from well-known companies and discuss how to make your email marketing efforts the best yet!

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How to tell if your marketing strategy is working

Posted by Nicole Kow on Jan 3, 2017

We market to sell.

However, in between marketing and selling is a journey your customers need to take before they are ready to make a booking and pay for your services. This journey should be guided by a clear marketing strategy that is grounded in even clearer goals. Each stage of your customer journey can also be measured and tracked, giving you unique insights into how your marketing efforts are performing on the World Wide Web.

Here are 4 metrics you can track along your customers' journey to find out if your marketing strategy is working.

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21 distribution channels for tour operators to consider using in 2017

Posted by Lucy Fuggle on Dec 28, 2016

To prepare for the year ahead as a tour operator, it's worth putting some thought into your distribution channels. How are you getting your tours in front of your customers? What range of channels are you using, online and offline?

We've talked before about the importance of a balanced distribution network, but it's worth repeating. In a rapidly-changing industry, a good balance of channels is one of the best ways to ensure your tour and activity business's sustainable future. 

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5 simple ways to increase visibility with inbound marketing

Posted by Sara Napier Burkhard on Dec 22, 2016

Building a marketing strategy takes a lot of time and effort. From emails to social media, advertisement and networking, it is one of the most important aspects of any successful business. But how can you engage with an audience beyond your known circle? Simple, make them to come to you. 

Inbound marketing is the best tool for tour and activity providers. While other methods rely heavily on advertisement, inbound marketing is a gentler approach that builds up a relationship with your audience. If done well, it can turn traffic into customers.

Here are five simple ways to increase your visibility this month. 

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How DMOs can respond to social media’s prominence in reaching the travel market

Posted by Sara Napier Burkhard on Dec 9, 2016

Social media has played a great role in society today. It's become a vital tool in the travel industry for marketing and communication. Depending on the type of content you share, you could very easily ramp up your inbound marketing efforts, build an active community, and share the key message of your organization.

So, how can DMOs make the most of social media's prominence in the travel market?

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How to start a tour company - part two

Posted by Sara Napier Burkhard on Dec 7, 2016

Welcome to the other half of our two-part series for starting out as a tour and activity company. In part one, we wrote about five of the key steps you need to lay a foundation for your new company.

In this post, we go more in-depth about what you need to know to build the shape of your business from the ground up, and include a helpful cheat sheet to check off during your business preparations. 

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20 ways to turn Christmas into the best gift for your business

Posted by Nicole Kow on Dec 2, 2016

With Christmas only 23 days away and Europe sprinkled in snow, everyone is getting into the Christmas mood. For companies, this is a great time to show-off a more personal side of your business, drive online engagement and market the life out of your tourism products.

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