How to reach the growing Arabian travel market

Posted by Sara Napier Burkhard on Apr 27, 2017

One of the most important steps in building a business is figuring out your target audience. But your customer base in the tourism industry can be ever-changing. Particularly when it comes to the outbound market. 

As we've shared in previous studies and ebooks, trends and viral content can affect where people choose to travel. To be a successful tourism company, it's important to diversify as much as possible. So here are some insights about the growing Arabian travel market. 

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Calculate your bottom line with TrekkSoft's new savings calculator

Posted by Sara Napier Burkhard on Apr 20, 2017

It's an exciting time for businesses. There are so many software solutions available to bring you online and help simplify everything from your schedule to your bookings. But sometimes you need to see the benefits to know when it's the right time.  

At TrekkSoft, we regularly share our features and talk about how they can save you time, money and a few headaches.We've also written a comparison article between the most popular tourism booking solutions for tour and activity providers, but we didn't want to stop there.

Sometimes you need the numbers to tell the story. We know a lot goes into your decision to purchase any software.That's why we've created a new way for you to calculate what you could save by switching to a software like TrekkSoft.

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3 important steps to build a successful management strategy

Posted by Sara Napier Burkhard on Apr 18, 2017

Running a business is hard work. In the age of entrepreneurship, it can be easy to forget that good management skills don't come naturally to every business owner. For some, it requires a bit of education and for everyone, it requires a lot of practice.  

The cornerstone of that practice is in your planning. Managing your time, resources, team, and ideas will become second nature when a good strategy comes into play. Here are three steps that will help you go from disorder to smooth operations and ultimately build a management strategy that matters.

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How Instagram has changed the tourism and travel industry

Posted by M. Giulia Biagiotti on Apr 4, 2017

This is a translation of the original Italian guest post from Cinzia di Martino.

Have you noticed how Instagram has become a place to share more emotional travel experiences ? Say you have dinner at a local restaurant and are impressed and surprised by what you're served. You try to immortalise your experience in a photograph by sharing it with a larger audience via social media
Sharing travel experiences today is a lot more sophisticated than old paper guidebooks we could only buy in bookstores some twenty years ago .
With social media, everyone is a potential ambassador of the places and people encountered during a trip .
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Increase bookings and gain better reviews on TripAdvisor [Ebook download]

Posted by Sara Napier Burkhard on Apr 3, 2017

TripAdvisor has been one of the most influential networks for the tour and activity industry in recent years. Companies of all sizes can benefit from joining the site. From guides to activity providers, you have the chance to build up an online space to generate positive reviews and unlimited selling potential.

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Join our new DIY Website Upgrade email course! [5 lessons delivered straight to your inbox]

Posted by Nicole Kow on Mar 30, 2017

Your website is the most important marketing and sales channel for your tour or activity company. Built and developed well, it can help you take in bookings long after you've logged off your email account, turned off your laptop and gone to bed. Depending on how much attention you give it, it can be your best sales rep or your worst
That's why we created this email course - To help you identify where your website needs a litte boost and to provide you with incredibly practical tips and tricks to improve. 
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7 Ways to spring clean your online life

Posted by Sara Napier Burkhard on Mar 24, 2017

It's that time of year again. The birds are chirping, the flowers are starting to bloom, and after an icy Swiss winter, we're ready for the fresh start spring brings with it.

It's a time to start putting away the heavy wool sweaters and dusting off the outdoor furniture. Since everyone is in that "spring cleaning" mood, it's a good time to start polishing up your web presence as well. Here are seven simple tips to clean out your website, social media channels and other parts of your online life.

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Increase your productivity with our new social media planner

Posted by Sara Napier Burkhard on Mar 24, 2017

Social media is a never-ending task and it can feel overwhelming. You might struggle with figuring out when to post, why to post, and even which channels to spend your time on. Especially if your main focus isn't marketing or media. 

That's why we've created an organized approach to planning out your social media schedule. For the days you're feeling unsure or when you just want a bit more organization, we've created an easy-to-use printable. It will help you to organize your entire week of social media posts in one convenient place. 

But first, we want to share a few social media best practices with you that will streamline your entire social presence.

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The true value of a niche marketing strategy

Posted by Omo & Eulanda from Hey! Dip your toes in on Mar 22, 2017

Editor's note: This is a guest post from Omo and Eulanda, co-founders of Hey! Dip Your Toes In (HDYTI), a platform promoting creative digital content with a focus on global travel and food culture. Find out more about how to develop a niche marketing strategy of your own with Omo and Eulanda by signing up for our upcoming webinar. Details at the end of the post.

Have you ever heard of a ‘mancation’?

According to the Euromonitor 2016 World Travel Market report, hotels and online travel agents are seeing an increase in the popularity of ‘male-only activity holidays’.

Savvy tour and activity operators are starting to develop packages and marketing strategies to target this particularly attractive niche.

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5 tips for tour and activity companies to build a stand-out brand

Posted by Nicole Kow on Mar 10, 2017

To break through the noise, tour and activity companies need a business strategy that will help them stand out. Most business gurus will tell you to start by choosing your niche, but as more and more businesses join the industry, choosing your niche is no longer enough. 

Within every niche, there will inevitably be multiple competitors vying for the same market and thus the onus is on you to convince this market that you are capable and experienced enough to deliver a better experience than your competitors. 

A double-edge sword you have at your disposal is your brand. Invest in it, build it up well and continue evolving it alongside your customers' evolving desires, and it will repay you generously. On the other hand, fail to care, manage and maintain your brand and it will bring you zero returns, or actually incur losses. 

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