The best advice from TrekkSoft customers on successful tours and activities

Posted by Sara Napier Burkhard on May 18, 2017

From tour operators to activity providers, we feel very fortunate to have so many talented, interesting customers from across the globe. From cityscapes to exotic destinations, it's always a pleasure to work with a variety of customers.

One of the most rewarding parts of what we get to do at TrekkSoft is having the opportunity to work with and learn from so many different industry professionals. From DMOs to tour operators, there's plenty of knowledge we can share. That's why we've put together this collection of advice from some of our favorite Spotlight articles.  

We hope it will give you some inspiration as we move into tourism's high season. 

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3 smart ways to make the best use of your modest digital marketing budget

Posted by Lindsay Young on May 12, 2017

This post was contributed by Lindsay Young, who recently hosted a webinar on getting SMART about digital marketing strategies.

I’m being completely serious when I say that there are hundreds of things you can spend your digital marketing budget on. And when that budget is a modest one (like most small business budgets are), allocating your spending can be utterly overwhelming. You’ve probably read so many articles on what you should be spending money on that you have more ideas than dollars, and you’re not alone. 

Take a deep breath. Close your eyes. And focus. It’s time to cut through the noise and get smart about your precious digital marketing budget. 

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How to use upselling opportunities to increase your revenue

Posted by Sara Napier Burkhard on May 8, 2017

While tourism is all about experiences, sales are still important for any tour or activity company. Customer satisfaction is crucial, but sales numbers can't be ignored either. Increasing your revenue is sometimes as simple as offering a few extra features or services to your customers. 

Today, we're going to look at three examples that can help tourism professionals increase their income.

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Is it better to build or buy your booking solution?

Posted by Sara Napier Burkhard on Apr 28, 2017

The tourism market is crowded, so standing out is important. Sometimes the only thing that motivates a customer to choose you over a competitor is the convenience you can offer them. That's why whether you're a tour guide or activity provider, you need to offer a way for customers to book your services online.

But how do you choose a booking solution? You can build one yourself using a number of helpful tools. For some companies this is enough to bring them online. Or you could look into an all-inclusive package that helps you receive bookings, manage them, and streamline everything in your web presence. 

So, which is the right move for your company? Let's weigh the options.

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How to reach the growing Arabian travel market

Posted by Sara Napier Burkhard on Apr 27, 2017

One of the most important steps in building a business is figuring out your target audience. But your customer base in the tourism industry can be ever-changing. Particularly when it comes to the outbound market. 

As we've shared in previous studies and ebooks, trends and viral content can affect where people choose to travel. To be a successful tourism company, it's important to diversify as much as possible. So here are some insights about the growing Arabian travel market. 

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Calculate your bottom line with TrekkSoft's new savings calculator

Posted by Sara Napier Burkhard on Apr 20, 2017

It's an exciting time for businesses. There are so many software solutions available to bring you online and help simplify everything from your schedule to your bookings. But sometimes you need to see the benefits to know when it's the right time.  

At TrekkSoft, we regularly share our features and talk about how they can save you time, money and a few headaches.We've also written a comparison article between the most popular tourism booking solutions for tour and activity providers, but we didn't want to stop there.

Sometimes you need the numbers to tell the story. We know a lot goes into your decision to purchase any software.That's why we've created a new way for you to calculate what you could save by switching to a software like TrekkSoft.

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3 important steps to build a successful management strategy

Posted by Sara Napier Burkhard on Apr 18, 2017

Running a business is hard work. In the age of entrepreneurship, it can be easy to forget that good management skills don't come naturally to every business owner. For some, it requires a bit of education and for everyone, it requires a lot of practice.  

The cornerstone of that practice is in your planning. Managing your time, resources, team, and ideas will become second nature when a good strategy comes into play. Here are three steps that will help you go from disorder to smooth operations and ultimately build a management strategy that matters.

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How Instagram has changed the tourism and travel industry

Posted by M. Giulia Biagiotti on Apr 4, 2017

This is a translation of the original Italian guest post from Cinzia di Martino.

Have you noticed how Instagram has become a place to share more emotional travel experiences ? Say you have dinner at a local restaurant and are impressed and surprised by what you're served. You try to immortalise your experience in a photograph by sharing it with a larger audience via social media
 
Sharing travel experiences today is a lot more sophisticated than old paper guidebooks we could only buy in bookstores some twenty years ago .
 
With social media, everyone is a potential ambassador of the places and people encountered during a trip .
 
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Increase bookings and gain better reviews on TripAdvisor [Ebook download]

Posted by Sara Napier Burkhard on Apr 3, 2017

TripAdvisor has been one of the most influential networks for the tour and activity industry in recent years. Companies of all sizes can benefit from joining the site. From guides to activity providers, you have the chance to build up an online space to generate positive reviews and unlimited selling potential.

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Join our new DIY Website Upgrade email course! [5 lessons delivered straight to your inbox]

Posted by Nicole Kow on Mar 30, 2017

Your website is the most important marketing and sales channel for your tour or activity company. Built and developed well, it can help you take in bookings long after you've logged off your email account, turned off your laptop and gone to bed. Depending on how much attention you give it, it can be your best sales rep or your worst
 
That's why we created this email course - To help you identify where your website needs a litte boost and to provide you with incredibly practical tips and tricks to improve. 
 
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