4 lessons from WTM London 2017 and what it means for tours and activities

Published by Nicole Kow on Nov 15, 2017

From overtourism to dinnertime conversation about diversity in the travel sector, our team got together to compare notes from WTM London 2017. 

Now that we're recovered from WTM London, here are some key takeaways from the conference and how tour and activity operators can adapt these lessons to their businesses. 

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Viator vs Get Your Guide - Which online travel agent is best for your business?

Published by Nicole Kow on Nov 1, 2017

Online travel agents (OTAs) act as online marketplaces where tour and activity suppliers from all over the world can list their services. OTAs then spend a lot of time and money aggregating services from all over the world and marketing their inventory to a global customer base.

The two main players in the industry are Viator and Get Your Guide. While OTAs have been growing slowly over the past few years, they still lag behind their counterparts in hospitality sector like booking.com.

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6 Key opportunities to look for during your next trade show visit

Published by Sara Napier Burkhard on Oct 16, 2017

The summer months are behind us and we're coming into one of our favorite times of the year – trade show season. From TTG to ITB, we're gearing up for the events that bring the whole world of travel together under one roof.

Trade shows are multifaceted because they allow you a chance to hear from leading experts, meet with potential partners, and even provide awareness about your business. With WTM London coming up, we look forward to figuring out how to make the most of the opportunities these events offer. 

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Are you making these mistakes with your "Book Now" button?

Published by Sara Napier Burkhard on Oct 12, 2017

It's funny how it seems so simple to create a well-functioning website, but actually taking the steps to put it into motion can be a huge task. There's so much to think about, so many details to look into. And while separate details might look great on their own, they can be quite messy as a whole. 

As a tour or activity provider, the main purpose of your website is to be a platform for customers to purchase their activities with you. For this reason, your website should not only be easy to navigate, finding the place to make the purchase should be obvious and completely hassle-free. That's why today, we're going to go over some mistakes that make your customer's booking process more complicated than it needs to be. 

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4 ways tour and activity operators can build their presence online with Google My Business

Published by Nicole Kow on Oct 5, 2017

If Google was a directory for everything you needed you know about the world today, Google My Business would be the Yellow Pages of the internet age. It's an easy way for tour and activity businesses to get listed on an international, global, always accessible and always updated version of the Yellow Pages. 

Google My Business is another directory that all businesses should be listed on. It's part of Google's effort to improve their Local Search feature where users can search for businesses, attractions, restaurants and other services in a given location. 

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3 of the most important questions about SEO and keywords

Published by Lindsay Young on Oct 4, 2017

This is a guest post by Lindsay Young, founder and principal consultant of Stormfree Agency

Last month, I hosted a webinar on tips for boosting web visits for more conversions. We had some great questions throughout the webinar, but we didn’t have time to get to all of them. The most common questions were around SEO and keyword research and strategy, so I decided to write a short post answering three of the questions we didn’t get to during the webinar.

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5 tips to build a tour or activity operator website that converts more customers [FREE COURSE]

Published by Nicole Kow on Sep 28, 2017

Building a website that drives bookings is key to ensuring the long-term growth of your company.

The more bookings you get directly on your website, the less you're paying to OTAs, partners, agents and resellers. It also means you're less dependent on 3rd parties, giving you more control over how you want to market and sell your trips. 

To strengthen your site and drive more bookings, follow these 5 tips. 

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How to build an effective tourism marketing funnel

Published by Sara Napier Burkhard on Sep 28, 2017

Every successful business needs to know how to sell its offers effectively. Great marketers know the systems and tools out there to help, but as a tour or activity provider, you may not be as masterful when it comes to marketing.

Not to worry, we've taken the time to put together everything you need to know about building one of the most important systems for any business – a marketing funnel.

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15 FREE TOOLS that make it easy to supercharge your TrekkSoft website

Published by Nicole Kow on Sep 22, 2017

Having a stellar website is key to attracting people to your site and having engaging content while they browse your site, read about your tours and book a trip with you. 

Beyond setting up your TrekkSoft site, you'll need to constantly work on it, tweak it and monitor it to constantly optimise your booking conversion rates.

Here are 15 free tools you can use to create engaging visuals, improve your content and supercharge your SEO. 

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5 people who actually influence your customer's travel planning and purchase decisions

Published by Nicole Kow on Sep 18, 2017

Marketing your trips to groups can be tricky. Whether it's marketing to a family or a group of friends, there's always someone who has the most influence over the final purchase decision. 
 
As a tour and activity operator, you need to understand who this person is and speak directly to them if you want their business. 
 
I've combed through academic research papers to find out who these purchase influencers are, and how you can tailor your marketing messages to get noticed by purchase influencers and convince them to book a trip with you. 
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