This is why third-party online reviews are important for your tour or adventure company

Posted by Samantha Scott on Jul 21, 2017

This is a guest post by Samantha Scott, Content Director from Stride Travel, the world’s largest search & reviews site for tours and adventure trips.

“Hey let’s try that new restaurant - they say they’re great, and I trust them because they’re a business.” Said no one ever.

“Hey, my friend recommended this place, we should check it out.” Say a lot of people.

Humans are hardwired to take the word of their friends over that of a business entity, and nowhere is this propensity more obvious than the present day.

With the popularity of sites like Yelp and TripAdvisor, the word of the “common, regular, person” has become easier to find and is exponentially more powerful. What has been realized as these sources gain popularity, is that users value the third party aspect.

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6 ways to remain active on LinkedIn

Posted by Colm Hanratty on Jul 21, 2017

Since the majority of businesses in the tourism industry are business-to-consumer (B2C) companies, they need to advertise more. Which means most of them can forget about LinkedIn since it’s almost exclusively a business-to-business (B2B) platform.

But that doesn’t mean you shouldn’t still have a presence there.

You know that it’s great to meet your peers at trade shows and conferences to let people know you exist. You attend them maybe once or twice a year, right? Well, your LinkedIn activity can get your name and business in front of the right eyes on a weekly basis. To do this, you have to remain active, so here are six ways you can do it.

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3 ways to re-engage old customers before the high season

Posted by Sara Napier Burkhard on Jul 18, 2017

At TrekkSoft, we work with companies in a variety of fields. From active brands guiding snowboarders along the Swiss Alps to boating excursions that bring customers on a new adventure in the sea.

But no matter what your company does or which season it thrives in, there's one thing you all have in common: a high season! A time when travelers are flocking to your destination and looking for new experiences.

From tourism to retail, most businesses know to place emphasis on new customers. But what about existing and former customers? Today we're going to go over three simple ways to re-engage with past customers just in time for your busiest season.

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4 ways to stay organized during the high season

Posted by Sara Napier Burkhard on Jul 13, 2017

In the TrekkSoft content team, we love good organization. That's why we rely on tools like Hubspot, Evernote, and dapulse each day. We know that with the right tools, we're able to stay up to date with all of our projects.

The same is true for a tour or activity company. With the right tools, you'll have the ability to move your business forward even during your busiest time. We've talked about how to increase your bookings during high season, but not so much about what to do once you've gained them.

Here are our organization tips for the times when you might have more bookings than you know what to do with. 

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5 ways to drive last-minute bookings with Google AdWords on a tight budget

Posted by Nicole Kow on Jul 12, 2017

Summer is here and there are a few things you can do to get those last couple of spaces booked up to maximise profits. 

One of them is by strategically advertising your tours or activities to last-minute, in-destination bookers using Google AdWords.

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Is influencer marketing in travel doomed to vanish?

Posted by Naully Nicolas on Jul 5, 2017

This is a guest post contributed by marketing expert Naully Nichols, who will also be hosting a webinar with TrekkSoft next week. Learn more here.  

By nature, travel is an industry driven by inspiration. We all have destinations we want to see and things we want to do there. That can be inspired by family, friends, dreams, or entertainment – just to name a few. 

But as social media networks continue to grow, our inspiration to travel is influenced more and more through these platforms. This phenomenon has given rise to the age of the influencers. Companies are working with these key people to sell and market their products or services. It's become an important part of sales and marketing worldwide.

But is that doomed to vanish? Let's take a look at a few things.

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5 quick hacks to spruce up your website right now

Posted by Sara Napier Burkhard on Jul 4, 2017

If you've been reading our articles and resources for a while, you may have noticed something about the TrekkSoft content team. We're in the business of hacking. (No, not that kind of hacking. Though we do have a lot to thank our fantastic developers for!)

I'm talking about the sort of tips and tricks that help tour and activity providers do their best work, sell more bookings, and cut out all the wasted time! We want you to be punctual, effective, and offer something you can feel proud of.

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Your quick guide for a TripAdvisor profile that will stop customers in their tracks

Posted by Sara Napier Burkhard on Jun 30, 2017

Did you know that a majority of customers decide whether or not to make a purchase based on an average of six reviews That means you need to be where the customers are searching.  For tourism experts, TripAdvisor is a must!  

But it's not enough to just be there. You need a fresh and functional profile if you want to attract customers as well. 

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4 ways to adapt your tours for Baby Boomers

Posted by Sara Napier Burkhard on Jun 15, 2017

Whether you know them as senior citizens or "super adults", the 65+ crowd is traveling now more than ever before. According to AARP, it was estimated in 2016 that most Baby Boomers are expected to travel at least a short distance for leisure within the next two years. Those numbers are expected to remain high well beyond 2020.

It’s looking like the Boomers are in the midst of their biggest travel boom. Now is the time to find out if your company is ready to offer an enjoyable experience for customers regardless of their age or ability level.

If you're not sure, not to worry. Here are some tips to help you offer a better travel experience for every customer that books with you.

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7 strategies to work with influencers to grow your tour or activity company

Posted by Colm Hanratty on Jun 2, 2017

Every year in the marketing world, particularly in the land of social media, there’s a buzzword that everyone is talking about. For the last 18 months its been Snapchat, but that bubble is slowly bursting with Instagram and Facebook cloning its offering for each of their platforms.

This has paved the way for the ‘next big thing’. I can now inform you that this latest big thing is influencer marketing – the act of engaging with a digital influencer i.e. somebody who has a blog with a lot of traffic or a large social media following on one or multiple channels.

If you’re thinking of engaging in this type of marketing in 2017, you should first of all read my post on how to get noticed by influencers as well as my other post on working with travel bloggers. Once you have, here are seven ways you can collaborate with influencers to increase awareness and sales for your business...

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