10 mistakes to avoid when marketing on Facebook

Posted by Colm Hanratty on Feb 21, 2017

We all know by now that Facebook is a powerful tool when it comes to marketing your tours and activities. It’s great for driving engagement and it ’s effective when it comes to running contests. If you’ve already dabbled in Facebook advertising you’ll know how powerful its targeting is.
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Tour and activity operators who are getting their websites right

Posted by Nicole Kow on Feb 20, 2017

Having a website is crucial for any business these days, it's the new storefront. For tour and activity companies around the world, this couldn't ring any truer.

If you're hoping to attract customers from around the world, the internet is the best place to set-up-shop and market your services. It gives you the platform you need to grow an audience and generate a steady stream of bookings.

I previously wrote about the basics to building a great tour and activity operator website and decided to follow it up with 5 examples of tour and activity operators who are simply getting it right.

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How to create a marketing plan for tour and activity operators

Posted by Nicole Kow on Feb 16, 2017

With the high season a few months away, what are you doing to maximise bookings this season? One way you can drive bookings is to run a marketing campaign. Find new customers and get in touch with old ones to let them know what tours and activities you'll be running this season. 

To plan your next marketing campaign, answer these seven questions.

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How viral videos can help DMOs to create opportunities

Posted by Sara Napier Burkhard on Feb 14, 2017

By now, you've probably seen the videos that are the talk of Europe at the moment. Posted with the hashtag #EverySecondCounts, these parody videos take a crack at one of the newest and most famous politicians in the world; U.S. President Donald Trump.

The video campaign has taken something as serious as the results of the 2016 Presidential Election and turned it into comedy gold for people of all nationalities and backgrounds.

But how did it all get started? And more importantly, how might a DMO benefit from something like this?

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Business resource: important questions to get to know your customers better

Posted by Sara Napier Burkhard on Feb 2, 2017

As a tour and activity provider, if there's ever a question of why you do what you do, it can always be found in your customers. They are the driving force behind the services you provide, tours you create, and experiences you tailor to the market.

While we focus a great deal on getting to know your business and how to promote it, a big part of efficient marketing is understanding the people you're marketing to. That's why we've written a simple guide of important questions to ask, but unlike a customer survey, these are valuable questions you should be asking yourself.

These will help you get to know who your customers are, what draws them to your company, and it will help you fill in the missing pieces of your customer experience.

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3 tips to promote your tours and activities with the help of resellers

Posted by Claudio Bellinzona on Jan 30, 2017

Editor's note:  This is a guest post from Claudio Bellinzona, COO and co-founder of Musement, a digital travel companion and personal concierge for travel activities around the world. With the TrekkSoft integration, you can resell your tours on the Musement marketplace via the Channel Manager. Claudio is well-known for his digital media expertise and has co-founded a publishing and well-known restaurant guide. 

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Google Local Guides: is Maps really aiming to become a local tourist guide?

Posted by M. Giulia Biagiotti on Jan 27, 2017

Thanks to its innovative and often fun updates, Google has established itself as the synonym of great innovation. Sometimes, as with many other big industry leaders (think of the recent release of Airbnb experiences), it intimidates even leading experts in the tourism space. Nonetheless, there is always a way to get the most out of its updates.

One example is Google's "Local Guides" feature. But what exactly is Google Local Guides? And most of all, how can tour and activity providers take advantage of this update from a tourism and destination marketing perspective?

 

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How to grow your subscriber list with giveaways

Posted by Sara Napier Burkhard on Jan 17, 2017

From revenue to good reviews, in business there is always something to gain. On the blog, we've written a lot about how your business can grow. But today we focus on how you can gain by giving something away.

While other advertising efforts are easily ignored, a giveaway will make you stand out. It's actionable, offering your customers something of value in exchange for their email subscriptionDepending on what's being offered (like an equipment rental or a discount), you need to know how to make the payoff for your subscribers worth their investment.

Here are three simple concepts to help you grow your subscriber list.

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The basics to building a great tour operator and activity provider website

Posted by Nicole Kow on Jan 16, 2017

Building a great website for your business is important because, more often than not, it is your first point-of-contact for many of your customers. As they go through the travel customer journey of dreaming, planning, booking and experiencing, you want to be discovered at the dreaming stage, considered in the planning stage, and ready to accept bookings and payments at the booking stage.
 
In the age of the internet, the forever-connected modern traveller is likely to first discover you online. This is where your website plays a crucial role in guiding the traveller throughout their customer journey. For a seamless and satisfactory experience, you need to consider two things when building your website: usability and user experience.
 
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How to use Google Trends in your marketing content

Posted by Nicole Kow on Jan 10, 2017

In the age of content marketing, you not only need to produce top-quality content but also timely and relevant content. One way of doing this is by keeping up with what other people are talking about across the internet.

Check out trending stories on social media or other media platforms like Reddit to find out what topics are trending at the moment. Another tool that is incredibly useful to keep track of popular topics (and free!) is Google Trends.

Coming to grips with Google Trends can give your marketing efforts the boost it needs to drive more traffic to your site and to get more people interested in the tours and activities you offer. Here's how.

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