15 free tools that make it easy to supercharge your TrekkSoft website

Posted by Nicole Kow on Sep 22, 2017

Having a stellar website is key to attracting people to your site and having engaging content while they browse your site, read about your tours and book a trip with you. 

Beyond setting up your TrekkSoft site, you'll need to constantly work on it, tweak it and monitor it to constantly optimise your booking conversion rates.

Here are 15 free tools you can use to create engaging visuals, improve your content and supercharge your SEO. 

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5 people who actually influence your customer's travel planning and purchase decisions

Posted by Nicole Kow on Sep 18, 2017

Marketing your trips to groups can be tricky. Whether it's marketing to a family or a group of friends, there's always someone who has the most influence over the final purchase decision. 
 
As a tour and activity operator, you need to understand who this person is and speak directly to them if you want their business. 
 
I've combed through academic research papers to find out who these purchase influencers are, and how you can tailor your marketing messages to get noticed by purchase influencers and convince them to book a trip with you. 
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3 website changes you can make right now to improve your conversion rate

Posted by Lindsay Young on Sep 6, 2017

As marketers, we’re always looking for ways to prove our efforts are worthwhile, both in terms of time and money. One of the best ways to measure that is by checking out your website’s conversion rate. The term ‘conversion’ refers to desired actions visitors make on your website. A few common conversions include signing up for a newsletter, downloading a document, or submitting a request for a quote, but the most common (and usually most sought after) conversion is a purchase.

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3 things you're doing that probably drive your customers AWAY

Posted by Nicole Kow on Aug 30, 2017

All that matters at the end of the day is whether or not your website drives your business forward.

For that to happen, you need to make sure that your website and booking process is optimised for conversions throughout the customer's online buying journey. 

If your company isn't using an online booking tool yet, perhaps it's time to look into it. For companies who already have an online booking solution, here are 3 you're probably doing that drive your customers away.

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5 ideas to celebrate the end of the high season

Posted by Sara Napier Burkhard on Aug 23, 2017

This summer we've taken the time to write about how you can organize a successful high season. We've offered advice on everything from maximizing profits to re-engaging with past customers. But now it's time to think about how you'll bring this busy season to an end.

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Why you need to work on your creative storytelling

Posted by Sara Napier Burkhard on Aug 16, 2017

Content is easy to think about.

Let me rephrase that. Content is really easy to think about.

And since the advent of internet, there is no shortage of it anywhere online. One of the easiest things to do when establishing your brand is to fill up a website with some words and pretty visuals. And frankly, it's a lot of fun.

It's also very noisy and with all of that content floating around, it can be hard to stand out. Especially when it comes to selling something. 

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How to track your monthly sales and marketing performance [FREE TEMPLATE]

Posted by Nicole Kow on Aug 11, 2017

Let me ask you this: Do you know how your sales and marketing efforts are translating into actual bookings and profits for your company? Can you tell me which marketing channels are bringing in the most results? How are you measuring your performance? Do you know what your numbers are telling you?

At the end of the day, you can't manage what you don't measure. 

Regardless of how you're tracking your monthly bookings and sales, you need to make time each month to review your numbers to get an overview of your performance. 

To make life a little easier, we've created a system to help you keep track of your monthly performance. 

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10 channels to promote your tours and activities [DOWNLOAD INFOGRAPHIC]

Posted by Nicole Kow on Aug 2, 2017

There are many aspects to growing a tour and activity business. Your tours or activities are just one part of it. There's also other parts to your business like operations, logistics, marketing and distribution to consider. One area you need to constantly work on is distribution and promotion. 

Working on your distribution channels and figuring out which works for your market and trips is key to taking your business to the next level. 

Here are 10 channels you should think about promoting your tours on:

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4 angles for a successful flash sale to boost last-minute sales

Posted by Sara Napier Burkhard on Jul 28, 2017

It doesn't matter which industry you're in, if you're selling something a sale is always a practical way to drive more business. It's especially useful in the seasons when consumers are expecting to find good deals. For most industries, this usually happens at the end of a season.  

This is why at the end of summer, for example, you'll always find discounts on services and merchandise. It's a smart way for businesses to squeeze the last bit of revenue out of their most popular seasons and prepare for the new ones ahead. A popular model, especially in online marketing, is to have a flash sale.  

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This is why third-party online reviews are important for your tour or adventure company

Posted by Samantha Scott on Jul 21, 2017

This is a guest post by Samantha Scott, Content Director from Stride Travel, the world’s largest search & reviews site for tours and adventure trips.

“Hey let’s try that new restaurant - they say they’re great, and I trust them because they’re a business.” Said no one ever.

“Hey, my friend recommended this place, we should check it out.” Say a lot of people.

Humans are hardwired to take the word of their friends over that of a business entity, and nowhere is this propensity more obvious than the present day.

With the popularity of sites like Yelp and TripAdvisor, the word of the “common, regular, person” has become easier to find and is exponentially more powerful. What has been realized as these sources gain popularity, is that users value the third party aspect.

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