Having a website is crucial for any business these days, it's the new storefront. For tour and activity companies around the world, this couldn't ring any truer.
If you're hoping to attract customers from around the world, the internet is the best place to set-up-shop and market your services. It gives you the platform you need to grow an audience and generate a steady stream of bookings.
I previously wrote about the basics to building a great tour and activity operator website and decided to follow it up with 5 examples of tour and activity operators who are simply getting it right.
With the high season a few months away, what are you doing to maximise bookings this season? One way you can drive bookings is to run a marketing campaign. Find new customers and get in touch with old ones to let them know what tours and activities you'll be running this season.
To plan your next marketing campaign, answer these seven questions.
By now, you've probably seen the videos that are the talk of Europe at the moment. Posted with the hashtag #EverySecondCounts, these parody videos take a crack at one of the newest and most famous politicians in the world; U.S. President Donald Trump.
The video campaign has taken something as serious as the results of the 2016 Presidential Election and turned it into comedy gold for people of all nationalities and backgrounds.
But how did it all get started? And more importantly, how might a DMO benefit from something like this?
As a tour and activity provider, if there's ever a question of why you do what you do, it can always be found in your customers. They are the driving force behind the services you provide, tours you create, and experiences you tailor to the market.
While we focus a great deal on getting to know your business and how to promote it, a big part of efficient marketing is understanding the people you're marketing to. That's why we've written a simple guide of important questions to ask, but unlike a customer survey, these are valuable questions you should be asking yourself.
These will help you get to know who your customers are, what draws them to your company, and it will help you fill in the missing pieces of your customer experience.
Editor's note: This is a guest post from Claudio Bellinzona, COO and co-founder of Musement, a digital travel companion and personal concierge for travel activities around the world. With the TrekkSoft integration, you can resell your tours on the Musement marketplace via the Channel Manager. Claudio is well-known for his digital media expertise and has co-founded a publishing and well-known restaurant guide.
Thanks to its innovative and often fun updates, Google has established itself as the synonym of great innovation. Sometimes, as with many other big industry leaders (think of the recent release of Airbnb experiences), it intimidates even leading experts in the tourism space. Nonetheless, there is always a way to get the most out of its updates.
One example is Google's "Local Guides" feature. But what exactly is Google Local Guides? And most of all, how can tour and activity providers take advantage of this update from a tourism and destination marketing perspective?
From revenue to good reviews, in business there is always something to gain. On the blog, we've written a lot about how your business can grow. But today we focus on how you can gain by giving something away.
While other advertising efforts are easily ignored, a giveaway will make you stand out. It's actionable, offering your customers something of value in exchange for their email subscription. Depending on what's being offered (like an equipment rental or a discount), you need to know how to make the payoff for your subscribers worth their investment.
Here are three simple concepts to help you grow your subscriber list.
In the age of content marketing, you not only need to produce top-quality content but also timely and relevant content. One way of doing this is by keeping up with what other people are talking about across the internet.
Check out trending stories on social media or other media platforms like Reddit to find out what topics are trending at the moment. Another tool that is incredibly useful to keep track of popular topics (and free!) is Google Trends.
Coming to grips with Google Trends can give your marketing efforts the boost it needs to drive more traffic to your site and to get more people interested in the tours and activities you offer. Here's how.